Mobile Strategies
Lisa Colton Darim Online July 31, 2012
Agenda
• Why Mobile?• Current Mobile Usage• Mobile Optimized Websites• Text Messaging• Location Based Services• Mobile Learning• QR Codes
Between a PIONEER
&a TORTOISE
Is a FAST
FOLLOWER
Source: Flickr user ucumari
Source: Flickr user smitag4
AJWS
Text MsgDonation
sFollowing
Haiti Earthqua
ke
Source: mcommons.com/blog
AJWS
Red Cross receiving half
of their donations by
text msg.
$27m by 1/19
Mobile Use 2012
• 116 million Americans will use a smartphone this year. By 2013, smartphones will represent over half of all mobile phone use & it will continue to grow. – (Source: eMarketer, 2012)
• 55% of mobile owners access mobile web.– (Source: Pew Research Center, 2012)
• Mobile search is expect to overtake desktop search in 2014.– (Source: Microsoft Tag, 2012)
http://www.smsmarketingnw.com/mobile-statistics/mobile-stats-2012/
Real Life Example: Ushahidi
Mobile Optimized Website
Group Text Messaging
Immediate, critical
Do not become spam!
Requires capturing cell phone numbers and setting up systems in advance!
e.g. eztexting.com
Location Based Services
Examples:
FoursquareGowallaFacebook PlacesGeocachingSCVNGR
LBS Connects to Social Web
And leverages networks to build your brand
Apps for Jewish Learning
“Anytime, Anywhere”
iMah Nishtanah
Pocket Torah
Mobile Learning: Pass Back Generation• http://joanganzcooneycenter.org/Press-Releases-50.html• http://www.fastcompany.com/magazine/144/a-is-for-app.html
QR Codes• Connects paper to
online, via the phone’s camera scanning the code.
• The QR code must be easier, faster, and more interesting than typing a URL into your phone’s web browser.
QR Codes: From Paper to Online
QR Codes: From Paper to Online
Easier text to read
Easier photo to
see
Easier links to click
QR Codes
Presenting student work in the hallway. QR codes link to audio or video interviews student did with family members.
NEXT SESSIONS
• August 7th SHAREFEST!• August 9th Community
Building Through Network Weaving
• August 13th Open Office Hours
• August 28th Foundations of Social Media
