• A quick Facebook bootcamp - checking your personal
settings are correct
• The difference between Facebook business pages and
your personal profile
• The most common and deadly mistake made by
businesses on Facebook
• Why use Facebook for business marketing?
• Facebook essential lingo
• Facebook and search engine optimisation - simple SEO
techniques
• The FB vanity technique
• How to get new visitors to your business page
• What to talk about on your Facebook business page
• The most important thing that you MUST do on your
Facebook business page [Intro]
Using Facebook In Your
Business
If you’d like to find out even more about Facebook marketing,
please check out ‘Using Facebook For Business’
http://getbook.at/fb001
You’ll speed things
up a lot online and
with managing
social media in
general if you
switch to Chrome
or Firefox!
In addition, you
have to use Chrome
to access
Facebook’s Power
Editor feature.
Getting Some Facebook Basics Right …
Review and use the security options … set up 2-
step verification with the code generator
Getting Some Facebook Basics Right …
My BIGGEST
Facebook tip for
personal use?
Switch off Public
as your default
setting. Everybody
on and off
Facebook can see
this content!
Getting Some Facebook Basics Right …
Don’t get your personal photos indexed in the
search engines! It’s easy when you know how
Getting Some Facebook Basics Right …
Tune out annoying or superfluous notifications. Just
get the information that interests you
Getting Some Facebook Basics Right …
Regardless of your privacy settings, if you allow
anybody to follow you they can see posts anyway, no
friend request required! Switch it off the Everybody
setting
Getting Some Facebook Basics Right …
Want to know what followers can see? View your
public timeline.
Getting Some Facebook Basics Right …
Is it a scam?
Check before you share at:
http://www.hoax-slayer.com/
There are two types of account on Facebook:
1) A personal account
This is all you need to post content to friends and family securely and
create as many business pages as you want to
2) A business account
Mainly for creating adverts and business pages
There is a business option, but this is used by corporates and agencies, it’s not
for small business users.
One of the biggest mistakes that I see on Facebook is when
businesses build their Facebook presence around a personal
profile.
This is the wrong way to use Facebook!
You risk losing the page that you worked so hard to build up and all
those valuable followers who are connected to your business.
Facebook the right way …
1) Use a personal profile and create pages for your business
2) You can completely separate your personal content from your
business content
3) If you set it up incorrectly, you should rectify this situation as soon as
possible
4) You can currently move a personal profile over to a business profile,
but it’s still not as good as doing it the proper way as outlined above
5) To migrate a personal profile to a business page, follow this link:
https://www.facebook.com/help/116067818477568
The 3 most compelling reasons to use
social media in your business - 1
Social media gives you an instant web presence … no cost, no
webmasters, no tech! So if you have no budget and no web site, using
social media you can get your business online – for free – in a matter of
minutes
The 3 most compelling reasons to
use social media in your business
The 3 most compelling reasons to use
social media in your business - 2
Social media gets you on mobile immediately - no cost, no webmasters,
no tech! So if you have a web site – and you can’t afford the technical
work that will need to make it mobile and tablet friendly – you can solve
that problem instantly using a social media channel BUT Facebook apps
Are not mobile friendly as a rule
The 3 most compelling reasons to
use social media in your business
The 3 most compelling reasons to use
social media in your business
Social media gives you instant and powerful SEO (search engine
optimisation). Because they’re the world’s most heavily trafficked sites,
you get to ride on their coat tails – no SEO budget required That
means that you can get found in the search engines fast!
The 3 most compelling reasons to
use social media in your business
Facebook Vital Statistics
Statistics
•968 million daily active users on average for June 2015
•844 million mobile daily active users on average for
June 2015
•1.49 billion monthly active users as of June 30, 2015
•1.31 billion mobile monthly active users as of June 30, 2015
How else can you expose your business to
that many people for free?
Latest stats at: http://newsroom.fb.com/company-info/
One of the best places to build your
brand is on Facebook ...
1) It is the most used social network with 1 billion+ users
2) It is the most flexible social media platform
3) It immediately places your businesses on mobile
devices
4) It links with all the other social networks very easily
5) It’s free!
Creating Your Business Page On
Note: There is no
limit to the number
of business pages
that you can have
Creating Your Business Page On
Tip! Take a moment to read the T&Cs, they’re not that painful!
Use Fiverr.com to
get your graphics
made up extremely
cheaply
Creating Your Business Page On
Use Canva.com to
make banners and
graphics for your
social media
channels
Creating Your Business Page On
Facebook SEO (Search Engine Optimisation)
Getting your
FB business
page found
1) in the
search
engines 2)
on Facebook
1) Your (Vanity) URL*
2) The name of your business page*
3) Your custom tabs
4) Get backlinks to your Fan Page
5) Fill in your basic information section*
6) Optimize your Facebook videos
7) Privacy settings on ‘Public’ *
* Everybody can do these!
Facebook SEO essentials …
Facebook SEO (Search Engine Optimisation)
1) Fill it in fully 2) Use lots of key words 3) At the very least include a link
back to your main web site
Facebook SEO (Search Engine Optimisation)
See: http://searchenginewatch.com/sew/how-to/2110283/basic-seo-facebook-fan-pages
This is the highest level of your SEO when creating
business pages on Facebook … but please follow
the rules:
What To Say On Facebook …
1. A new company blog post
2. Client acquisitions
3. Press announcements
4. Jobs available
5. Awards/recognition
6. Events you're hosting and/or are
attending
7. Special offers, sales or discounts
8. New staff, existing staff
9. Funny office ‘stuff’ ie discussions,
talking points
10.The stuff of life – water cooler chats
What To Say On Facebook …
1. Share other peoples’ posts
2. Breaking news
3. Be a curator of great content
4. Help requests
5. Thank you messages and shout outs.
6. Evaluations, reviews & opinions
7. Oldies but Goodies (your best posts)
8. Think aloud (‘What if? What would?)
9. Entertain (but be professional!)
10.Be a connector – hook people up
(professionally)!
Also take care with what you shouldn’t say!
1. Copyright
2. Trademark
3. Data Protection/handling
4. Disclosure of confidential information
5. Platform ‘Terms and conditions’
6. CAP Code and ASA regulations (ie advertising
standards)
7. Libel/slander
8. Contempt of Court
... and that’s just for starters!
Once you generate
prospects, leads and
customers on
Facebook, you need to
get them off Facebook
as soon as possible!
My ‘Mothership’ Theory of Social Media
Your blog or website is the ‘mothership’ of your business (ie
the bit that you own and control) social media is a conduit
for finding new prospects and interacting with customers …
Step 1
Drive people to your Fan Page …
=> Via offline advertisement (newspaper, business card, flyer, direct
mail etc)
=> Via word of mouth
=> Via your blog or website
=> Via your existing social media channels (Twitter, LinkedIn etc)
=> Via the media (TV & radio, if you use them)
=> Via Facebook/Google adverts
=> Via your mailing list
=> Embed a ‘like’ button on your blog or website
Facebook Marketing Momentum
Step 2Offer them a free gift with high perceived value …
=> Think about the ‘pain’ that your customers experience in your
industry … or common questions that you are asked regularly
=> Create a video, audio or short report that you can offer for free
which offers answers or solutions to this ‘pain’
Announce to Fan Page visitors that they can access your gift as
soon as they subscribe to your mailing list
See my own example with ‘What To say And Do On Social
Media’
Facebook Marketing Momentum
Step 3Take your customer OFF Facebook as soon as possible …
=> As soon as your new prospect arrives on your free gift page,
you need to offer them something of a higher value immediately
(ie regular discounts, subscriber privileges, a more detailed report
etc)
=> To obtain this additional free gift, they must register via your
auto responder newsletter service
=> Use this form to collect whatever data is necessary for you to
follow them up as a lead
=> Never allow Facebook to ‘own’ your data … always take your
prospects off Facebook as soon as possible (more on this
shortly!)
Facebook Marketing Momentum
What is an auto responder?
An auto responder enables you to capture the personal data of your
prospects so that you can market to them time and time again.
Recommended auto responders
Mailchimp is free up to 2000 subscribers, 12000 emails per month
I use GetResponse personally.
The auto responder
link appears in your
APPS area.
This technique used
to be NINJA when
Fan Gates were in
operation
If you’d like to find out even more about email marketing, please
check out ‘Using Email Marketing For Business’
http://getbook.at/em001
Auto responder essentials …
1) Always choose the double-optin option to keep you compliant with the
Can-Spam Act 2003
2) If you hold customer data you should register with the ICO, Information
Commissioner’s Office (£35 annually)
3) You should always give your customers the option to opt out of your
emails
4) These days, as well as capturing name and email address, I would also
begin to think about capturing mobile phone details
The best way to do this is using the
simple ‘call-to-action’ button
provided by Facebook …
Step-by-step guide at:
http://paulteague.com/how-and-why-to-set-up-your-facebook-call-to-
action/
If you’d like to find out even more about Facebook marketing,
please check out ‘Using Facebook For Business’
http://getbook.at/fb001
Access lots of useful URLs and resources, via
this link:
http://paulteague.com/fb1authorstream
Next steps …