Download - Using Google Analytics for SEO Reporting in a (not provided) World

Google Analytics for SEO

In a (not provided) World

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Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

Your Guide

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Jeff Sauer Marketer and Entrepreneur Jeffaly>cs Minneapolis, MN, USA google.com/+JeffSauer


It Was Cold Earlier This Month


From the Land of the Polar Vortex

I’m From Here


Cold in Any Measurement System


This is my Warm Weather Vacation


Google Analytics is Like Othello


Google Analytics is Like Othello

A Second to Learn A Lifetime to Master


A Mile Wide and a Mile Deep


Each Element Means Something





USING THE PERIODIC TABLE TO LEARN SEO IN GOOGLE ANALYTICS

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FIRST, (NOT PROVIDED)


Once Upon a Time I Said…

“SEO is Analytics”

Jeff Sauer in 2009


Rich Keyword Reports in 2009


Rich Data Going Away

~50% of Keywords Not Provided in 2013


(Not Provided) Soon to be 100%

100% of Keywords will be (Not Provided) in >me


What Causes (Not Provided)?

Should we move to an all HTTPS web?: h=p://yoast.com/web-‐h=ps/


(Not Provided) Hurts SEO


We Are All Mad, But Life Goes On “Initially, I was a little conflicted about the whole not provided affair… I'm a lot less conflicted now… While not provided is not an optimal scenario, you'll see that things are not as bad as initial impressions might indicate”

Avinash Kaushik October 2013 bit.ly/1a0L8HH


In Other Words

WAYS AROUND (NOT PROVIDED)

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ORGANIC SEARCH REPORTS


Organic Search Still a Channel/Medium

Organic Search Traffic is S>ll Available as a Channel


Organic Search Still a Channel/Medium

Organic Search Traffic is S>ll Available as a Channel

Organic S>ll Available as a Medium


You Can Still Measure Traffic Trends

Traffic Comparison by Date S>ll Works Great!

LANDING PAGES


Now I Am Saying…

“If your Organic landing page metrics are bad, then the keyword doesn’t maeer”

Jeff Sauer, Today


Organic Landing Pages Not Exactly a Keyword, but

S>ll Preey Awesome!

SECONDARY DIMENSIONS


Landing Page as Secondary Dimension

No Keyword Provided?

No Problem

FILTER YOUR DATA


Ugly Not Provided Keywords

What Does it Mean?


Filter Data to Include Landing Page

How to steal some 'not provided' data back from Google: h=p://econsultancy.com/blog/8342-‐how-‐to-‐steal-‐some-‐not-‐provided-‐data-‐back-‐from-‐google


Landing Page As Keyword Proxy

Not Perfect, but Much Beeer!

MULTI CHANNEL FUNNELS


How Organic Search Contributes Sales


How Organic Assists Sales

WEBMASTER TOOLS


Google Webmaster Tools Reports


Google Webmaster Tools Reports BeauLful (and Increasingly More Accurate) Search Data!


Setting Up Google Webmaster Tools

Set Up Webmaster Tools Data Sharing


Edit Webmaster Tools Settings


Select Webmaster Tools Property

Select Your Site

Save Progress


GWT Data Accuracy Improvements


GWT Data Accuracy Improvements

More detailed search queries in Webmaster Tools: h=p://googlewebmastercentral.blogspot.com/2014/01/search-‐queries-‐not-‐rounded.html

DEMOGRAPHICS


Enable These and Update Your Tracking Code To include dc.js


View ABC Reports by Demographic

Performance by Age


Add a Secondary Dimension Only Show

Organic Search


Add a Secondary Dimension


Understand Key Search Demographics

ADWORDS PAID AND ORGANIC REPORT


View AdWords and Organic Side by Side

How to Use Google AdWords Paid & Organic Report (Lunametrics): h=p://www.lunametrics.com/blog/2013/09/16/adwords-‐paid-‐organic-‐report/

DASHBOARDS


Not Provided Kit

Not Provided Kit: h=p://notprovidedkit.com/


Install Segments, Reports, Dashboards


Custom (not provided) Dashboard


Google Analytics Gallery

Google AnalyLcs SoluLons Gallery: h=ps://www.google.com/analyLcs/gallery/

STEPPING OUTSIDE OF GOOGLE ANALYTICS FOR MEASUREMENT


Utilize Rank Tracking


Google Trends

Google Trends: h=ps://www.google.com/trends/

Gauge Keyword Interest Over Time


Thank You!

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Jeff Sauer Marketer and Entrepreneur Jeffaly>cs Minneapolis, MN, USA google.com/+JeffSauer