Date post: | 23-Aug-2014 |
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Google Analytics for SEO
In a (not provided) World
Photo Credit: Romeodesign via Compfight
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Your Guide
2
Jeff Sauer Marketer and Entrepreneur Jeffaly>cs Minneapolis, MN, USA google.com/+JeffSauer
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
It Was Cold Earlier This Month
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
From the Land of the Polar Vortex
I’m From Here
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Cold in Any Measurement System
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
This is my Warm Weather Vacation
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Google Analytics is Like Othello
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Google Analytics is Like Othello
A Second to Learn A Lifetime to Master
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
A Mile Wide and a Mile Deep
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Each Element Means Something
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Each Element Means Something
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Each Element Means Something
USING THE PERIODIC TABLE TO LEARN SEO IN GOOGLE ANALYTICS
Photo Credit: dleiva via Compfight
FIRST, (NOT PROVIDED)
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Once Upon a Time I Said…
“SEO is Analytics”
Jeff Sauer in 2009
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Rich Keyword Reports in 2009
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Rich Data Going Away
~50% of Keywords Not Provided in 2013
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
(Not Provided) Soon to be 100%
100% of Keywords will be (Not Provided) in >me
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
What Causes (Not Provided)?
Should we move to an all HTTPS web?: h=p://yoast.com/web-‐h=ps/
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
(Not Provided) Hurts SEO
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
We Are All Mad, But Life Goes On “Initially, I was a little conflicted about the whole not provided affair… I'm a lot less conflicted now… While not provided is not an optimal scenario, you'll see that things are not as bad as initial impressions might indicate”
Avinash Kaushik October 2013 bit.ly/1a0L8HH
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
In Other Words
WAYS AROUND (NOT PROVIDED)
Photo Credit: One_Penny via Compfight
ORGANIC SEARCH REPORTS
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Organic Search Still a Channel/Medium
Organic Search Traffic is S>ll Available as a Channel
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Organic Search Still a Channel/Medium
Organic Search Traffic is S>ll Available as a Channel
Organic S>ll Available as a Medium
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
You Can Still Measure Traffic Trends
Traffic Comparison by Date S>ll Works Great!
LANDING PAGES
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Now I Am Saying…
“If your Organic landing page metrics are bad, then the keyword doesn’t maeer”
Jeff Sauer, Today
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Organic Landing Pages Not Exactly a Keyword, but
S>ll Preey Awesome!
SECONDARY DIMENSIONS
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Landing Page as Secondary Dimension
No Keyword Provided?
No Problem
FILTER YOUR DATA
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Ugly Not Provided Keywords
What Does it Mean?
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Filter Data to Include Landing Page
How to steal some 'not provided' data back from Google: h=p://econsultancy.com/blog/8342-‐how-‐to-‐steal-‐some-‐not-‐provided-‐data-‐back-‐from-‐google
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Landing Page As Keyword Proxy
Not Perfect, but Much Beeer!
MULTI CHANNEL FUNNELS
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
How Organic Search Contributes Sales
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
How Organic Assists Sales
WEBMASTER TOOLS
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Google Webmaster Tools Reports
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Google Webmaster Tools Reports BeauLful (and Increasingly More Accurate) Search Data!
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Setting Up Google Webmaster Tools
Set Up Webmaster Tools Data Sharing
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Edit Webmaster Tools Settings
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Select Webmaster Tools Property
Select Your Site
Save Progress
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
GWT Data Accuracy Improvements
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
GWT Data Accuracy Improvements
More detailed search queries in Webmaster Tools: h=p://googlewebmastercentral.blogspot.com/2014/01/search-‐queries-‐not-‐rounded.html
DEMOGRAPHICS
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Enable These and Update Your Tracking Code To include dc.js
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
View ABC Reports by Demographic
Performance by Age
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Add a Secondary Dimension Only Show
Organic Search
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Add a Secondary Dimension
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Understand Key Search Demographics
ADWORDS PAID AND ORGANIC REPORT
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
View AdWords and Organic Side by Side
How to Use Google AdWords Paid & Organic Report (Lunametrics): h=p://www.lunametrics.com/blog/2013/09/16/adwords-‐paid-‐organic-‐report/
DASHBOARDS
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Not Provided Kit
Not Provided Kit: h=p://notprovidedkit.com/
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Install Segments, Reports, Dashboards
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Custom (not provided) Dashboard
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Google Analytics Gallery
Google AnalyLcs SoluLons Gallery: h=ps://www.google.com/analyLcs/gallery/
STEPPING OUTSIDE OF GOOGLE ANALYTICS FOR MEASUREMENT
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Utilize Rank Tracking
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Google Trends
Google Trends: h=ps://www.google.com/trends/
Gauge Keyword Interest Over Time
Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO
Thank You!
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Jeff Sauer Marketer and Entrepreneur Jeffaly>cs Minneapolis, MN, USA google.com/+JeffSauer