RFID for events:
What, How, Who & Why
What is RFID?
*** DISCLAIMER ***
RFID
“Radio Frequency
Identification”
In fact, you’ve probably already used
RFID today….
And the tags come in all shapes & sizes…
And the tags come in all shapes & sizes…
And the tags come in all shapes & sizes…
But how can this be
used at myevents?
Uses of RFID in an event environment
• Mobile payments
• Content sharing
• Social media integration
• Access control
• Lead generation
• Delegate tracking
And it benefits everyone involved…
SocialMedia
Integration
How does this relate to me?
• Amplify your event via delegate’s online networks
• Tie into sponsorship packages
• Drive membership to your own social media accounts
• Adds a fun & engaging element to the day
• Effective way to bride the gap between online & offline
• Tick lots of marketing boxes
ContentSharing
How does this relate to me?
• Simple way to share key pieces of content with delegates
• Tie into sponsorship packages
• Increase the reach of your content by making it easy to share via social media & email
• Give your delegates more to take away from your event
• Reduce the number of enquiries after your event
• Track the effectiveness & reach of content
LeadGeneration
Make the most of big data....
DelegateTracking
How does this relate to me?
• Assess which bits of your event were the most popular
• Use these insights to inform the development of your next event
• Focus on useful insights – don’t drown in data
AccessControl
How does this relate to me?
• Streamline registration processes – save time
• Simple way to keep track of delegates on site for health & safety
• Control access to VIP or booked sessions
MobilePayments
So why should youinvest in
RFID?
• Make your event more engaging and interactive for visitors – more than just an event app
• Naturally creates online conversations via content and updates shared – achieve their marketing objectives
• Get exactly what you and your sponsors want into the hands of your delegates – offer more value
• Make every interaction more lasting, meaningful and recorded – use these insights
• Extend the event experience beyond time spent on site – create a community around your event
• Create additional sponsorship opportunities – you can cover the cost
• Provides delegates with a way to seamlessly network & share content – on multiple platforms & all under one roof
What’s does the
futurehold?
What shouldI look for
in a supplier?
• Not just ‘the tech’ – you need a blend of marketing, technology and events experience
• Support at every step of the way to drive uptake & make the technology a success for your event
• On the day technical and event support to effectively solve any last minute issues
• Work with you to create an event design which drives engagement & integrates with your existing marketing strategy
• Suitable sponsorship opportunities to help you cover the cost
• Data and stats which provide useful insight – don’t get lost in a sea of data