User experience design for large-scale social good
Discovery Station - An Ethnographic Safari ToolA Discovery and Design project for UX for Good
Submitted by Out to UX
The Client and Their Concept
UX for Good is a collective effort to design systemic solutions for some of the most vexing social challenges facing communities today.
The designers are joined by leading philanthropic change makers and some of the most interesting, creative thinkers they can be found.
Top user experience designers get together to ideate solutions to social challenges in a very unique event.
May 2-4, 2012New Orleans
The 2012 Event in New Orleans
Partnering with The Grammys and MusiCares, the New Orleans Jazz and Heritage Foundation and the Clinton Global Initiative.
The goal is to construct models for leveraging music to address critical challenges affecting the music community in New Orleans.”
The Project Goals and Objectives
Create the conceptual design of a tool or toolset, which will describe the interaction environment created for the information gathered by conference participants and shared with audience members.
Capture, Share, OrganizePrimary goals: capture content and organize it. Photos, Videos, Audio and text from any type of device.Secondary goal: allow virtual participants to find content and participate.
Our Approach to the Project
We engaged in a process of Define and Discovery
We engaged in a process of early Design
Analysis of similar toolsInterviews with past conference participants
Sketch-boarding
Design Principles
Brainstorming
The Deliverables
Competitive Analysis
User Research
Conceptual Wireframes
User Interviews, Interview Analysis, Persona Creation
Design Principles, Use Case Identification, Interaction Model Creation, Wireframe Iteration
We analyzed 4 event-specific mobile applications to find if any could, create original content, share newly created and existing content, and organize it in a collaborative environment.
Competitive Analysis
From conducting the interviews and analysis we found that:Note taking and transcribing of ideas and communication was inconsistent and often unorganized.There was no central digital archive of pictures and data for a team to be able to share them. A common theme among the designers interviewed was that they all wanted the conference to provide structure for helped would ensure implementation of the solutions they created. A platform with mechanisms for capturing the data that is being collected and generated by the participants of the event would be of great value to the ideation process. This would add structure to the gathering and analysis of information during the processes of discovery and user research.
Interview Analysis
User Research - Personas
Brainstorming Design Principles
SharingSystem allows for the sharing of the design process with stakeholders and audience.
ArchivingSystem should allow users to access info/data after event ends in a meaningful way.
GatheringSystem facilitates the discovery and gathering of information towards a solution.
MobilitySystem allows participant to gather data
UnderstandingSystem should place problem and solutions in context.
Journey/DiscoveryShould convey the participants thoughts and activity over time.
Final Design Principles
Brainstorming – User/Task Sketches
UsersParticipant - Primary UserRemote Audience - Secondary User
Core TasksPrimary UserGather ArtifactsOrganize ArtifactsPostingSearchStore DataReview Data (Team, Participant, Collection)Sharing (public, private (to team))
Secondary UserView Data (All of team’s public data)Commenting on public dataShare to social media
Task/Process Visualization
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Conceptual Wireframes
Next steps for the client
Create a formal set of requirements and specifications.
Confirm and/or refute the assumptions as put forth in the wire-frames.