GET CLIENTS ONLINE BLUEPRINT | PAGE 2
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
What will this Get Clients Online Blueprint do for YOU?
This one-page Get Clients Online Blueprint lays out all the steps for a lead
generation and qualifying system that can bring you qualified leads on
autopilot. Imagine waking up in the morning to discover 3 hot prospects have
booked calls to speak with you and are already 'pre-sold'. THAT is what’s
possible when you start using this campaign in your existing business.
A Word of Warning – Behind the Scenes – Online Marketing Insider
Secret
A big mistake that people make is that they go and start doing lots of stuff
online – they are getting distracted by the bright shiny objects that are not
leading to real online profits. They may have a website, they may have done a
whole bunch of SEO and video marketing. They may have an online presence,
but there still is no clear path for that online presence to translate into money
in the bank.
There's a big lie that you've been fed about online marketing and it goes
something like this: if you put a sales page up offering your product, program
or course, then you will simply wake up every morning to new clients and new
orders in your inbox.
I wish it worked like that, but honestly, it’s not that simple. Here's the truth. A
lot of the big Internet marketing gurus - the ones that have million-dollar-plus
businesses (and I can say this with authority because I've masterminded with
many of them) behind the scenes, they are generating a good chunk of their
revenue and profit from generating leads online but then converting the sale
offline via a one-on-one phone or Skype sales conversation. This Get Clients
Blueprint will show you how you can use this same strategy the online
marketing gurus are using in your own online business – even if you’re just
starting out.
GET CLIENTS ONLINE BLUEPRINT | PAGE 3
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
The Fastest and Most Effective Way to Get Clients Online
In my 12+ years of online marketing, I have discovered that getting clients
online comes down to two things: Having a lead generation process and a
conversion process. Or, if you want to have it put even more simply, it's about
getting people to raise their hands and then it's about the process that you
have for turning those raised hands into paying business.
I have found that one of the most effective ways to get clients online is to
generate leads ONLINE, then take those leads offline to close the sale through
a sales conversation, meeting or strategy session. I've sold $8M online to date.
The blueprint I'm sharing with you is the simplest, easiest and quickest lead
generation and conversion system to make money from your existing business
and that’s why I’m giving it to you. Sure, I've got other blueprints about
making money from webinars and automated evergreen systems, but this is
the system that is going to get you clients and money in the bank in the fastest
possible time.
How the Get New Clients Blueprint Works
It’s a simple strategy - the name of the game here is to attract your prospects
online with an irresistible lead magnet, offer them more help with a meeting,
or strategy session (in effect a sales conversation) and then get the qualified
prospects who say yes to get on the phone and connect with you one-on-
one. That's what brings in the money. That's the point where money changes
hands.
And as I always say Money Loves Speed – so let’s get started!
GET CLIENTS ONLINE BLUEPRINT | PAGE 4
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
Irresistible Lead Magnet Online Opt-In Form Added to email
autoresponder list
Thank you Page –
“Session” Offer
Application
Questionnaire
Automated
Booking
Final Thank
You Page -
The “Get Clients Online” Blueprint
1 2
3
4 5 6
If you want help implementing this blueprint, the next step is to join me on a
live training session called How to Get Clients Online
I’ll be the e to answe you uestions.
GET CLIENTS ONLINE BLUEPRINT | PAGE 5
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
The Get Clients Blueprint Components
Each component of the Blueprint is designed to logically sell the next step –
right from the point where your prospect shows an interest in what you’re
offering, through to having a successful strategy session - that is the sales
conversation. The sales conversation is what you’re aiming for. It’s the point
where you turn your interested prospect into a paying customer.
Before we break down the blueprint components, let me explain what I mean
when I refer to a sales conversation. It is a conversation with a prospect who
has expressed an interest in what you offer. It’s not cold calling. It's not you
picking up the phone, reaching out to people. It's not you going and reaching
out to people on Facebook and saying, "Hey, I see you're doing this and I've got
something. Can we talk?"
The key to this sales conversation or strategy session is that they must have
done something to raise their hand (opted-in for your lead magnet), to step
forward and let you know that they're interested in what you're offering. And
with this sales conversation; it is a detailed conversation where you are diving
into their needs and establishing the gap between where they are now and
where they want to be. And if there is a match, you propose what you're
offering as the solution. There is no pressure selling because your prospect
is showing up to the conversation pre-sold! I’m going to show you exactly how
to do this.
How do the components work together to get you clients online?
Your lead magnet is ultimately designed to bring people to your strategy
session offer page. Your strategy session offer page then brings them to the
application questionnaire that qualifies your prospect, and then finally, they
are hooked up to a booking system and are sent to a final thank you page.
Each component is carefully designed and has a very specific purpose in the
blueprint.
If you use this Blueprint correctly, your prospects will show up to the sales
conversation, qualified, pre-sold and ready to buy!
GET CLIENTS ONLINE BLUEPRINT | PAGE 6
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
Here’s an outline of the steps involved …
#1 Prospects express an interest in what you’re offering – you get them to
raise their hands by opting-in online for your Lead Magnet
#2 Opt-In Page – where your prospect exchanges their details in return for
your Lead Magnet offering
#3 You invite your prospect to have a strategy session (sales conversation)
on your Thank You/Strategy Session Offer Page
#4 You qualify your prospect and prepare them for your strategy session
by having them complete a tailored Questionnaire
#5 Prospects are invited to book a session with you using Automated
Booking Software
#6 Prospects are sent to a Thank You page with testimonials
Now, let’s take break down each of the components so you can create your
own system for getting clients online.
#1 Your Lead Magnet
Your lead magnet is the carrot you're going to dangle on your opt-in page to
get people to input their email address and give you permission to mail them.
Remember, each step of the blueprint needs to be designed to logically sell
the next step so your lead magnet needs to link into the final offering you’re
going to make.
The better your lead magnet, the more opt-ins you're going to get. It really is
worthwhile taking the time to get this right because the right lead magnet will
demonstrate and showcase your abilities, credibility and your know-how.
Your lead magnet is the first step to turning your interested prospect into a
paying client.
GET CLIENTS ONLINE BLUEPRINT | PAGE 7
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
Where will your leads come from?
• Your own email list – you need to have a list building strategy in place
along with a solid keep in touch marketing strategy.
• Your warm contact list
• Re-engaging with your past client list
• Joint Venture Advertising
• Paid Advertising
If you’re not happy with your current lead generation strategies, and you’d like
help getting more buyers into your marketing pipeline - then join me on this
free training webinar: How to Get Clients Online
#2 Opt-In Page
A strong opt-in page is the key to growing your list. This is the page where
people will enter their name and email address in exchange for your lead
magnet. For example, for you to download this blueprint, you completed an
opt-in page. You came to a page where I was offering the Get Clients Blueprint
and you put in your details.
Your opt-in page needs to sell your lead magnet in exchange for email and
contact details. A tool that we use to create our opt-in pages is Lead Pages.
We absolutely love it and I recommend it to all my clients.
So what are the elements of a great opt-in page?
• compelling headline
• crystal clear call to action
• irresistible offer
• attractive lead magnet
• content that sells your lead magnet: strong bullets & copy, video.
GET CLIENTS ONLINE BLUEPRINT | PAGE 8
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
We cover opt-in pages in depth as part of our Online Profits University training.
To learn more about how to access this training, register for my free webinar:
How to Get Clients Online
#3 Thank You/ Strategy Session Offer Page
This page appears after your prospect has opted-in for your lead magnet
freebie. Remember, the purpose of each part of the process is to sell the
next step. Your strategy session offer page needs to have a message that links
in with what they've just downloaded and sells them on the idea of applying
to have a strategy session (sales conversation) with you. It’s a way to ask
Would you like more help on this topic?
Now, you won’t be able to sell them on having a conversation with you by
just saying, "Want to come to a sales conversation? You probably won’t get a
whole lot of people taking you up on that. But, if you have a compelling
invitation to your sales conversation – an invitation that sells the benefits of
the conversation, whether or not they become a buyer, you will get people
raising their hands for the sales conversation. You need to show them the
benefits of meeting you whether or not they decide to become a buyer.
You’ll notice I’m putting sells in inverted commas because most of the time
with this blueprint the sales conversation is free. So even if you position it as a
strategy consultation or a strategy session or a chance to get a one-to-one
custom plan or it might be an audit, or some type of review - it's typically free.
Even though it's free, you still need to sell the benefits to your prospect.
People want to know they're going to get value from their time.
Typically 10% of people will say yes to the sales conversation as they opt in.
That means if you can get 10 people to download your lead magnet – then
that’s 1 person you’re going to get booked for a sales conversation. What that
also means is if your target is to get 10 sales conversations a week, then you
know you need to get 100 people to opt in for your lead magnet.
When you’re preparing your sales conversation or strategy session offer
page, think about the benefit people get when they speak to you - even if they
choose not to go ahead with what you're offering.
GET CLIENTS ONLINE BLUEPRINT | PAGE 9
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
Is it that they get more clarity? Is it that they get motivated or inspired? Is it
that they get a chance to review their situation? Is it that they're going to get
two or three key takeaways? What would it be? It's really worthwhile thinking
the benefits of the conversation?
At this point, it’s not your product or service you’re trying to sell. This offer
page needs to accomplish one thing - you want your prospect to book a
strategy session with you by completing the application questionnaire.
Key Components of your Thank You/Strategy Session Offer page:
• Congratulate them on the action they took: "Thanks for signing up.
You're go a lo e the …….."
• Ask a question that links the strategy session/sales conversation offer
with the lead magnet they have just opted in for: “I know you probably
also have the question, how can I do this too? How can I start ……?
• Make the Invite "If ou'd like e to sho ou e actl ho ou ca …. customized to your specific situation, I'd love to and it's on me."
• Extra convincing for those that don’t scroll down and sign-up
immediately. You can do this by describing specifically their current
problem, and then agitating their current situation by talking about
the cost and consequences of their situation, and then finally, presenting
your strategy session as the way for them to solve this problem.
• Take-Away: A take away is when you do something with your sales
method to say it's not for everyone – maybe this isn't for you , not
everyone will qualify . You don't necessarily need to do this when
you're starting to implement this blueprint, but as you get a greater
volume of applications and you start getting more than you can handle,
then this is a way to qualify your prospects even further. You could say
something like, "Please don't apply unless you meet these criteria."
• Call to action: What happens next? Here's what you need to do. Apply
for the session Have a strong call-to-action, showing your prospect
exactly what you want them to do – that is to book a session (sales
conversation) with you.
GET CLIENTS ONLINE BLUEPRINT | PAGE 10
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
TIP: When you are mapping out your session offer page - sell them on the
value of what you’re asking them to do. It's free, but this isn't going to be a
waste of their time or a chit-chat for 45 minutes. They're going to get a very
clear take away.
#4 Application Questionnaire
The questionnaire is the most important part of the blueprint. This is the place
where you want the prospects to land and take action. The questionnaire is a
set of especially tailored qualifying questions to help you screen your
prospects. By asking the right questions, you are guaranteed to only speak
with fully qualified leads. The questionnaire also provides you with the
necessary information to help you conduct a successful sales call that converts
your prospect into a paying client.
You are not attempting to sell them any product or program or course at this
point. You only want to talk about your products or programs to people who
would be a good fit for your offering. And the place to sell to your qualified
prospects would be on the one-to-one conversation.
So how do you get your prospect to fill out this form? Well, you sell them on
the benefits of taking action with the session offer page.
We use www.wufoo.com to host our application/questionnaire pages.
WARNING: Please don't try and copy our questionnaire - this process works
best when you have developed your own questionnaire based on your specific
qualifying criteria.
#5 Automated Online Booking
After your prospect has signed-up for your strategy session by completing
the application questionnaire, there's some fantastic online booking tools that
will sync with your calendar that you can use to automate the whole process.
Your prospects can book their appointment with you automatically and this
can be a great time saver.
GET CLIENTS ONLINE BLUEPRINT | PAGE 11
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
We really love YouCanBook.Me.com. I also have clients using Acuity. There are
different tools out there, but anything that you can do to automate or
systematize means that you're making better use of your time.
#6 Final Thank You Page
After they have booked a session with you, you want to send them to a thank
you page that showcases testimonials and case studies or has some type of
engagement piece. Why would you do that? Because that's priming the
pump. It’s getting your interested prospect ready to buy from your sales
conversation or strategy session .
If you’re just starting out and you don't have testimonials as yet, you could use
a simple video from yourself. It could be a from-the-heart video saying, "Hey,
it's great that you've signed up. I'm really looking forward to talking with you."
Maybe you could share a bit of content or give them some homework that's
going to help them get the most from the call. The more you can do to engage
and involve them at this stage in the process, the more successful you're going
to be.
In summary, what you want to think about at this point of the process is that
you are priming them. You are bringing them to the call, as far as possible,
ready to buy.
What Next?
It’s time to go and implement this blueprint in your business. Keep it simple
just like I’ve showed you - focus first and foremost on the place where money
changes hands. It's very important to do the right things in the right order at
the right time.
If you want help implementing this blueprint, the next step is to join me on a
training session called How to Get Clients Online.
I look forward to answering your questions!
GET CLIENTS ONLINE BLUEPRINT | PAGE 12
Bernadette Doyle | Online Profits University
www.bernadettedoyle.com | www.online-profits-university.com
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