BMW WELCOMES. WHAT TO ‘WEAR’ AT THE BRUSSELS MOTOR SHOW.
#WearableBMWiwww.bmw.be/i3 www.bmw.be/salon
AGENDA.
- 20u30: Welcome.
- 20h35: Tanguy De Lestré, Agoria.
- 20h50: Christophe Dejaeghere, Samsung.
- 21h00: BMW i3 & practicalities.
- 21h10: Live demo at the BMW i3.
- 21h30: Q&A + informal drink at the MINI Connected Lounge.
#WearableBMWi
BMW IS EXPERIMENTING WITH WEARABLES.
- Specific consumer apps for Samsung and Apple smart watches for BMW i3 and BMW i8 from 2014 onwards.
- Google Glass in a production environment from 2014 onwards.
- Augmented reality helmet for Ralf Schumacher in 2006.
- Head-up display in cars from 2004 onwards.
#WearableBMWi
SPEAKER 1 : TANGUY DE LESTRE.
- Agoria.- Business Development Manager. -@tdelestre. - “Wearables: the next step in mobile technology”.
#WearableBMWi
Tanguy De Lestré@tdelestre@appalliancebe@momobxl
5
WEARABLE TECH
UPDATE 2015
LET ME INTRODUCE
YOU TO
Steve Tan
Kreyos
Robert Scoble
Don’t be a
Glasshole
Mark Parker
NIKE
Lessons learned 2014No public
acceptance on
obstrusive facial
wearables like Google
Glass
Smartphone
remains the centre
of the connected
life
Unique selling
proposition of
wearables to be
proved
Huge experimentation phase and
startup fail
Timeline
2014
Apple
Watch
2014 : LG lifeband Fitness trackerAltitude StepsCaloriesLinks to smartphone
2013GOOGLE GLASS+ companion to Android smartphone
2013: PEBBLE SMARTWATCH
PAIRS WITH PHONE + APPS
2009: FITBIT AND FITNESS TRACKERS
Starting of the
“quantified self”
movement
2004: OAKLEY MP3 SUNGLASS AND BUILT IN MP3 PLAYER
2001: TIMEX INTERNET
MESSENGER WATCH
CHECK MAIL, TAKE NOTES, RECEIVE STOCK QUOTES,
…
2000: MOBILE BLUETOOTH
EARPIECE PEOPLE TALKING TO
THEMSELVES CRAZY LOOK
1992: L.A. GEAR LIGHT UP SHOES: WALKING AND LIGHTS
FIRST TECH DRIVEN
CLOTHING
1975: CALCULATOR WATCH
WATCH AND STYLUS NERD CALCULATOR
WATCH.
1946 DICK
TRACY
TWO WAY WRIST CHAT RADIO
1266 EYEGLASSES:CORRECTIVE
LENSESASSOCIATED
TO READING AND
MONKS: PRESTIGE
BACK TO BASICSWEARABLES =
SENSORS
AWARE IN THE AGE
OF SMARTPHON
E
“WHERE TO WEAR A WEARABLE?”
EYEHEAD
CLOTHINGWRISTNECK
EYELENS EXAMPLE
HEADOCULUS RIFT / VR SAMSUNG SKULLY
HELMET
VIRTUAL REALITY HEADSET OCULUS RIFT
CLOTHINGSENSOREE MOOD
LECHAL SHOES
http://www.flickr.com/photos/sensoree/
SENSOREEMOOD
Lechal GPS shoes for the blind happtic
feedbackmood
WRIST:SMART BANDSSMART WATCH
SMART BAND – MICROSOFT BAND
Geo-ICT / UAV
WATCH: SAMSUN
G GEAR
NECKLACESWAROVSKI
GEAR CIRCLE
TO CONCLUDE:OUTLOOK 2015
TRENDS AND CES 2015 LAS VEGAS
CONSUMER ELECTRONICS SHOW
UPDATE
THE FITNESS TRACKERS
SPLIT MARKET
LOW END: subsidised by
health insurance intermediaries
for health prevention purposes
HIGH END FUNCTIONALITIE
S Need to provide
Health Coach Feedback:
-Warning of not enough sleep level-Coach on fitness
goals to reach
THE WEARABLE FUTURE SPLIT
Non obtrusive:
ClothesWrists
Contact lenses
Complete immersive:
VR virtual reality
SPEAKER 2 : CHRISTOPHE DEJAEGHERE, SAMSUNG.
- Samsung.- Business Development Manager Accessories and Wearables.- @SamsungBelgique @SamsungBelgie.-“The smart watch in practice”.
#WearableBMWi
Evolution of Mobile
experienceSamsung Gear S
Christophe Dejaeghere - 19/01/2015
DESIGNNew Design
NEW CURVED SCREEN, LARGER SCREEN
INTERCHANGEABLE STRAP DESIGN
PREMIUM PLATINUM PLATING
• Masculine • Feminine • Sporty
DESIGNStylish Clock Faces
LUXURY CLASSIC
UNIQUE POP PATTERN
DIGITAL
ADVANCED WEARABLE COMMUNICATOR3G & Wi-Fi Mode
Bluetoothconnect
Paired with smartphone using Bluetooth
Emphasize usability without phone
ADVANCED WEARABLE COMMUNICATORMessaging
GEAR QWERTYQWERTY
3X4 Voice Recognition
Enhanced Pedometer
NORMAL STEPINACTIVE TIME HEALTHY PACE
PERSONAL FITNESS MONITOR
Coaching & FeedbackPERSONAL FITNESS MONITOR
COACHING & FEEDBACK
PERSONAL FITNESS MONITORSmarter Sensors
More improved location accuracy
Track every beat
UV SENSOR
GPS & Barometer HRM
* Designed for pedestrians only
ADVANCED SMART FEATURESTurn by Turn Navigation*Car finder
Fast Voice Commands
“HI GEAR” “OPEN MUSIC” “CHECK SCHEDULE”
ADVANCED SMART FEATURES
Hi Gear!Pick me up
ADVANCED SMART FEATURESPower Saving Mode
POWER SAVING MODE
ADVANCED SMART FEATURES
• A rich ecosystem with exclusive 3rd Party Apps helps you expand your Gear’s capabilities to make it a truly smart companion• The BMW i remote app has been redesigned to work for Gear S• Gear S comes pre-loaded with many more apps, including Flipboard, Facebook and more!
3rd Party Apps
Rich 3rd Party App EcosystemBMW i Remote app Literally in the palm of your hand.
ADVANCED SMART FEATURES
• The BMW i remote app has been redesigned to work for Gear S3rd Party Apps
Rich 3rd Party App EcosystemBMW i Remote app Literally in the palm of your hand.
BMW i3.
#WearableBMWi
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BMW i3.
- 100% electric vehicle.
#WearableBMWi
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BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.
#WearableBMWi
BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior
materials.
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#WearableBMWi
BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior
materials.- State-of-the-art
connectivity.
#WearableBMWi
BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior
materials.- State-of-the-art
connectivity.- Green Car of the Year Award
2015 and many other prices.
#WearableBMWi
BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior
materials.- State-of-the-art
connectivity.- Green Car of the Year Award
2015 and many other prices.- >12,000 BMW i3s sold since
November 2013 worldwide, >350 in Belgium.#WearableBMWi
BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior
materials.- State-of-the-art
connectivity.- Green Car of the Year Award
2015 and many other prices.- >12,000 BMW i3s sold since
November 2013 worldwide, >350 in Belgium.
- Smart watch integration: now and in the future.
#WearableBMWi
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PRACTICALITIES.
#WearableBMWi
- Let’s check out its current possibilities.
- BMW Welcomes. - You are welcome at future
sessions in the BMW Brand Store.
CONTACT.
#WearableBMWiwww.bmw.be/i3 www.bmw.be/salon
Christophe WeertsSofie VerheydenPieter De WitCorporate Communicationspieter.de-wit [AT] bmw.be0476-21 99 20