BMW WELCOMES. WHAT TO ‘WEAR’ AT THE BRUSSELS MOTOR SHOW.

#WearableBMWiwww.bmw.be/i3 www.bmw.be/salon

AGENDA.

- 20u30: Welcome.

- 20h35: Tanguy De Lestré, Agoria.

- 20h50: Christophe Dejaeghere, Samsung.

- 21h00: BMW i3 & practicalities.

- 21h10: Live demo at the BMW i3.

- 21h30: Q&A + informal drink at the MINI Connected Lounge.

#WearableBMWi

BMW IS EXPERIMENTING WITH WEARABLES.

- Specific consumer apps for Samsung and Apple smart watches for BMW i3 and BMW i8 from 2014 onwards.

- Google Glass in a production environment from 2014 onwards.

- Augmented reality helmet for Ralf Schumacher in 2006.

- Head-up display in cars from 2004 onwards.

#WearableBMWi

SPEAKER 1 : TANGUY DE LESTRE.

- Agoria.- Business Development Manager. -@tdelestre. - “Wearables: the next step in mobile technology”.

#WearableBMWi

Tanguy De Lestré@tdelestre@appalliancebe@momobxl

5

WEARABLE TECH

UPDATE 2015

LET ME INTRODUCE

YOU TO

Steve Tan

Kreyos

Robert Scoble

Don’t be a

Glasshole

Mark Parker

NIKE

Lessons learned 2014No public

acceptance on

obstrusive facial

wearables like Google

Glass

Smartphone

remains the centre

of the connected

life

Unique selling

proposition of

wearables to be

proved

Huge experimentation phase and

startup fail

Timeline

2014

Apple

Watch

2014 : LG lifeband Fitness trackerAltitude StepsCaloriesLinks to smartphone

2013GOOGLE GLASS+ companion to Android smartphone

2013: PEBBLE SMARTWATCH

PAIRS WITH PHONE + APPS

2009: FITBIT AND FITNESS TRACKERS

Starting of the

“quantified self”

movement

2004: OAKLEY MP3 SUNGLASS AND BUILT IN MP3 PLAYER

2001: TIMEX INTERNET

MESSENGER WATCH

CHECK MAIL, TAKE NOTES, RECEIVE STOCK QUOTES,

…

2000: MOBILE BLUETOOTH

EARPIECE PEOPLE TALKING TO

THEMSELVES CRAZY LOOK

1992: L.A. GEAR LIGHT UP SHOES: WALKING AND LIGHTS

FIRST TECH DRIVEN

CLOTHING

1975: CALCULATOR WATCH

WATCH AND STYLUS NERD CALCULATOR

WATCH. 

1946 DICK

TRACY

TWO WAY WRIST CHAT RADIO

1266 EYEGLASSES:CORRECTIVE

LENSESASSOCIATED

TO READING AND

MONKS: PRESTIGE

BACK TO BASICSWEARABLES =

SENSORS

AWARE IN THE AGE

OF SMARTPHON

E

“WHERE TO WEAR A WEARABLE?”

EYEHEAD

CLOTHINGWRISTNECK

EYELENS EXAMPLE

HEADOCULUS RIFT / VR SAMSUNG SKULLY

HELMET

VIRTUAL REALITY HEADSET OCULUS RIFT

CLOTHINGSENSOREE MOOD

LECHAL SHOES

http://www.flickr.com/photos/sensoree/

SENSOREEMOOD

Lechal GPS shoes for the blind happtic

feedbackmood

WRIST:SMART BANDSSMART WATCH

SMART BANDS – JAWBONE

SMART BAND – MICROSOFT BAND

Geo-ICT / UAV

WATCH: SAMSUN

G GEAR

NECKLACESWAROVSKI

GEAR CIRCLE

TO CONCLUDE:OUTLOOK 2015

TRENDS AND CES 2015 LAS VEGAS

CONSUMER ELECTRONICS SHOW

UPDATE

THE FITNESS TRACKERS

SPLIT MARKET

LOW END: subsidised by

health insurance intermediaries

for health prevention purposes

HIGH END FUNCTIONALITIE

S Need to provide

Health Coach Feedback:

-Warning of not enough sleep level-Coach on fitness

goals to reach

THE WEARABLE FUTURE SPLIT

Non obtrusive:

ClothesWrists

Contact lenses

Complete immersive:

VR virtual reality

SPEAKER 2 : CHRISTOPHE DEJAEGHERE, SAMSUNG.

- Samsung.- Business Development Manager Accessories and Wearables.- @SamsungBelgique @SamsungBelgie.-“The smart watch in practice”.

#WearableBMWi

Evolution of Mobile

experienceSamsung Gear S

Christophe Dejaeghere - 19/01/2015

DESIGNNew Design

NEW CURVED SCREEN, LARGER SCREEN

INTERCHANGEABLE STRAP DESIGN

PREMIUM PLATINUM PLATING

• Masculine • Feminine • Sporty

DESIGNStylish Clock Faces

LUXURY CLASSIC

UNIQUE POP PATTERN

DIGITAL

ADVANCED WEARABLE COMMUNICATOR3G & Wi-Fi Mode

Bluetoothconnect

Paired with smartphone using Bluetooth

Emphasize usability without phone

ADVANCED WEARABLE COMMUNICATORMessaging

GEAR QWERTYQWERTY

3X4 Voice Recognition

Enhanced Pedometer

NORMAL STEPINACTIVE TIME HEALTHY PACE

PERSONAL FITNESS MONITOR

Coaching & FeedbackPERSONAL FITNESS MONITOR

COACHING & FEEDBACK

PERSONAL FITNESS MONITORSmarter Sensors

More improved location accuracy

Track every beat

UV SENSOR

GPS & Barometer HRM

* Designed for pedestrians only

ADVANCED SMART FEATURESTurn by Turn Navigation*Car finder

Fast Voice Commands

“HI GEAR” “OPEN MUSIC” “CHECK SCHEDULE”

ADVANCED SMART FEATURES

Hi Gear!Pick me up

ADVANCED SMART FEATURESPower Saving Mode

POWER SAVING MODE

ADVANCED SMART FEATURES

• A rich ecosystem with exclusive 3rd Party Apps helps you expand your Gear’s capabilities to make it a truly smart companion• The BMW i remote app has been redesigned to work for Gear S• Gear S comes pre-loaded with many more apps, including Flipboard, Facebook and more!

3rd Party Apps

Rich 3rd Party App EcosystemBMW i Remote app Literally in the palm of your hand.

ADVANCED SMART FEATURES

• The BMW i remote app has been redesigned to work for Gear S3rd Party Apps

Rich 3rd Party App EcosystemBMW i Remote app Literally in the palm of your hand.

BMW i3.

#WearableBMWi

Insert visual by clicking on symbol

BMW i3.

- 100% electric vehicle.

#WearableBMWi

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BMW i3.

- 100% electric vehicle.- Designed with ecology &

efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.

#WearableBMWi

BMW i3.

- 100% electric vehicle.- Designed with ecology &

efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior

materials.

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#WearableBMWi

BMW i3.

- 100% electric vehicle.- Designed with ecology &

efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior

materials.- State-of-the-art

connectivity.

#WearableBMWi

BMW i3.

- 100% electric vehicle.- Designed with ecology &

efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior

materials.- State-of-the-art

connectivity.- Green Car of the Year Award

2015 and many other prices.

#WearableBMWi

BMW i3.

- 100% electric vehicle.- Designed with ecology &

efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior

materials.- State-of-the-art

connectivity.- Green Car of the Year Award

2015 and many other prices.- >12,000 BMW i3s sold since

November 2013 worldwide, >350 in Belgium.#WearableBMWi

BMW i3.

- 100% electric vehicle.- Designed with ecology &

efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior

materials.- State-of-the-art

connectivity.- Green Car of the Year Award

2015 and many other prices.- >12,000 BMW i3s sold since

November 2013 worldwide, >350 in Belgium.

- Smart watch integration: now and in the future.

#WearableBMWi

Insert visual by clicking on symbol

PRACTICALITIES.

#WearableBMWi

- Let’s check out its current possibilities.

- BMW Welcomes. - You are welcome at future

sessions in the BMW Brand Store.

CONTACT.

#WearableBMWiwww.bmw.be/i3 www.bmw.be/salon

Christophe WeertsSofie VerheydenPieter De WitCorporate Communicationspieter.de-wit [AT] bmw.be0476-21 99 20