#thunderdomeWEBVIDEOTHUNDERDOME.COM
THUNDERDOMEWEB VIDEO
#thunderdomeWEBVIDEOTHUNDERDOME.COM
@mikearauz @BUD_CADDELL
who the hellDO WE THINK WE ARE?
#thunderdomeWEBVIDEOTHUNDERDOME.COM
THE DEATHMATCH!1. best spokesman
2. cute kid tricks
3. instant smiles
4. best song parody
5. video of the year
#thunderdomeWEBVIDEOTHUNDERDOME.COM
BUT FIRST, HOW ABOUT A WARM UP!
#thunderdomeWEBVIDEOTHUNDERDOME.COM
brands love SUPERBOWL SIZED AUDIENCES.
ESPECIALLY HERE
#thunderdomeWEBVIDEOTHUNDERDOME.COM
141 MILLION PEOPLE WATCHED web videosin february 2010.
#thunderdomeWEBVIDEOTHUNDERDOME.COM
hours of web videowatched in feb 2010
427,631,741
#thunderdomeWEBVIDEOTHUNDERDOME.COM
“I want to go to there.”
#thunderdomeWEBVIDEOTHUNDERDOME.COM
“where is everyone?”
#thunderdomeWEBVIDEOTHUNDERDOME.COM
#thunderdomeWEBVIDEOTHUNDERDOME.COM
“ah, we need to make
viral videos.”
#thunderdomeWEBVIDEOTHUNDERDOME.COM
#thunderdomeWEBVIDEOTHUNDERDOME.COM
#pizzahutfail
#thunderdomeWEBVIDEOTHUNDERDOME.COM
brands failed to
understand that
this is our internet.
#thunderdomeWEBVIDEOTHUNDERDOME.COM
The web wasn’t built with commercial
breaks. in fact, it wasn’t built for
advertisers at all.
#thunderdomeWEBVIDEOTHUNDERDOME.COM
#thunderdomeWEBVIDEOTHUNDERDOME.COM
this is your internet.
and every click is a vote.
#thunderdomeWEBVIDEOTHUNDERDOME.COM
#thunderdomeWEBVIDEOTHUNDERDOME.COM
Mike’s
internet
#thunderdomeWEBVIDEOTHUNDERDOME.COM
bud’s
internet
#thunderdomeWEBVIDEOTHUNDERDOME.COM
#thunderdomeWEBVIDEOTHUNDERDOME.COM
brands have to earn their right to
have a presence on your internet.
#thunderdomeWEBVIDEOTHUNDERDOME.COM
why are we voting?
#thunderdomeWEBVIDEOTHUNDERDOME.COM
best spokesman
#thunderdomeWEBVIDEOTHUNDERDOME.COM
gingers do have souls
un-branded
#thunderdomeWEBVIDEOTHUNDERDOME.COM
the man your man could smell like
branded
#thunderdomeWEBVIDEOTHUNDERDOME.COM
Jan 2010
3,865,769 views
115,982 comments
273 blog posts
un-branded branded
VS
Feb 2010
6,289,593 views
8,898 comments
1,701 blog posts
838 tweets
winner!
#thunderdomeWEBVIDEOTHUNDERDOME.COM
lesson 1:
be remarkable
#thunderdomeWEBVIDEOTHUNDERDOME.COM
1996
1998
2000
2001
2003
2004
2005
2006
2007
2008
2009
2010
#thunderdomeWEBVIDEOTHUNDERDOME.COM
CUTE KID TRICKS
#thunderdomeWEBVIDEOTHUNDERDOME.COM
I’M YOURS (UKULELE KID)
un-branded
#thunderdomeWEBVIDEOTHUNDERDOME.COM
Evian Roller Babies
branded
#thunderdomeWEBVIDEOTHUNDERDOME.COM
DEC 2009
15,334,598 views
52,680 comments
2,461 blog posts
14,666 tweets
un-branded branded
VS
JUL 2009
41,272,841 views
24,125 comments
5,328 blog posts
4,569 tweets
winner!
#thunderdomeWEBVIDEOTHUNDERDOME.COM
lesson 2:
play on past successes
#thunderdomeWEBVIDEOTHUNDERDOME.COM
internet fame is a social phenomenon
not a magic trickit’s called an
illusion, michael
#thunderdomeWEBVIDEOTHUNDERDOME.COM
IF YOU REMEMBER only ONE THING...
#thunderdomeWEBVIDEOTHUNDERDOME.COM
VIRAL
#thunderdomeWEBVIDEOTHUNDERDOME.COM
PASS ALONG IS MADE OF
PEeeOoPLE!!!#thunderdomeWEBVIDEOTHUNDERDOME.COM
#thunderdomeWEBVIDEOTHUNDERDOME.COM
WHY WE SHARE:
STRENGTHEN MY BOND
DEFINE OUR COLLECTIVE IDENTITY
GIVE ME STATUS
#thunderdomeWEBVIDEOTHUNDERDOME.COM
WHY WE SHARE:
STRENGTHEN MY BOND
DEFINE OUR COLLECTIVE IDENTITY
GIVE ME STATUS
#thunderdomeWEBVIDEOTHUNDERDOME.COM
WHY WE SHARE:
STRENGTHEN MY BOND
DEFINE OUR COLLECTIVE IDENTITY
GIVE ME STATUS
#thunderdomeWEBVIDEOTHUNDERDOME.COM
INSTANT SMILES
#thunderdomeWEBVIDEOTHUNDERDOME.COM
Surprised Little Kitten
un-branded
#thunderdomeWEBVIDEOTHUNDERDOME.COM
volkswagen piano staircase
branded
#thunderdomeWEBVIDEOTHUNDERDOME.COM
NOV 2009
27,265,385 views
31,319 comments
2,991 blog posts
16,220 tweets
un-branded branded
VS
OCT 2009
12,672,145 views
4,216 comments
5,486 blog posts
18,062 tweets
winner!
#thunderdomeWEBVIDEOTHUNDERDOME.COM
lesson 3:
use the web to tell
more complex stories
#thunderdomeWEBVIDEOTHUNDERDOME.COM
tricks storiesmagic
#thunderdomeWEBVIDEOTHUNDERDOME.COM
BEST SONG PARODY
#thunderdomeWEBVIDEOTHUNDERDOME.COM
I GOTTA FEELING PARODY
un-branded
#thunderdomeWEBVIDEOTHUNDERDOME.COM
The Muppets: Bohemian Rhapsody
branded
#thunderdomeWEBVIDEOTHUNDERDOME.COM
DEC 2009
9,268,593 views
8,898 comments
1,701 blog posts
838 tweets
un-branded branded
VS
NOV 2009
15,669,490 views
20,867 comments
4,942 blog posts
14,266 tweets
winner!
#thunderdomeWEBVIDEOTHUNDERDOME.COM
lesson 4:
collect your fans
#thunderdomeWEBVIDEOTHUNDERDOME.COM
ricky van veen’s golden rules of web video:
2-3 mins max
get to the hook fast
make it topical
candy corn
Source: “Beer Money to Board Meetings”, PSFK Conference 2008 - http://blip.tv/file/927855/
#thunderdomeWEBVIDEOTHUNDERDOME.COM
lifetime achievement
award
the web video thunderdome
#thunderdomeWEBVIDEOTHUNDERDOME.COM(as played by bruno ganz in the film downfall]
#thunderdomeWEBVIDEOTHUNDERDOME.COM
KANYE WEST
USAIN BOLT
WOLFENSTEIN 3D
OASIS BREAK UP
SUSAN BOYLE
SARAH PALIN’S BOOK
2 GIRLS 1 CUP
OBAMA WINNING THE PEACE PRIZE
AVATAR
THIERRY HENRY
IPAD
TWILIGHT
STAR TREK
IGN COPY-PASTING
BOXXY
KASAMA MMD ELECTION LOSS
METS CHOKING
DOCTOR WHO
MICHAEL JACKSON’S DEATH
RENALDO LEAVING MAN U
TONY ROMO DUMPING JESSICA SIMPSON
HIMSELF
HITLER REACTS TO...
#thunderdomeWEBVIDEOTHUNDERDOME.COM
lesson 5:
invite participation
#thunderdomeWEBVIDEOTHUNDERDOME.COM
VIEWING
RATING
COMMENTING
SHARING
COPYING
PERFORMING (E.G. PARODY, REMIX, COVERS)
PARTICIPATION:
#thunderdomeWEBVIDEOTHUNDERDOME.COM
10,512,000hours of video
uploaded to YouTube in the last year.
Source: YouTube Fact Sheet - http://www.youtube.com/t/fact_sheet
#thunderdomeWEBVIDEOTHUNDERDOME.COM
20 hours of video
uploaded every minute= 1 hour of video
Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
#thunderdomeWEBVIDEOTHUNDERDOME.COM
or 130,000 full-length Hollywood movie releases every week
= 1,000 movies
Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
#thunderdomeWEBVIDEOTHUNDERDOME.COM
video of the year
#thunderdomeWEBVIDEOTHUNDERDOME.COM
epic beard man
un-branded
#thunderdomeWEBVIDEOTHUNDERDOME.COM
#thunderdomeWEBVIDEOTHUNDERDOME.COM
pants on the ground
branded
#thunderdomeWEBVIDEOTHUNDERDOME.COM
#thunderdomeWEBVIDEOTHUNDERDOME.COM
Feb 2010
5,183,524 views
93,425 comments
742 blog posts
1,351 tweets
un-branded branded
VS
Jan 2010
19,944,545 views
41,007 comments
1,166 blog posts
906 tweets
winner!
#thunderdomeWEBVIDEOTHUNDERDOME.COM
lesson 6:
start small riots
#thunderdomeWEBVIDEOTHUNDERDOME.COM
court communities
like constituencies
#thunderdomeWEBVIDEOTHUNDERDOME.COM
#thunderdomeWEBVIDEOTHUNDERDOME.COM
recognize them
play to their interests
give them social currency
#thunderdomeWEBVIDEOTHUNDERDOME.COM
•be remarkable
•play on past successes
•use the web to tell more complex stories
•collect your fans
• invite participation
•start small riots
lessons:
#thunderdomeWEBVIDEOTHUNDERDOME.COM
thank youviral video chart
mag.ma
know your meme
jamie wilkinson
college humor
buzzfeed
and you!
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