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Housekeeping
Additional Q&A addressed at the end of session
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Tweet along!
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About Point It
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World-Class Clients
Our Services
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About the Presenter
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Katy TonkinVP, Digital StrategyPoint It Digital Marketing
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About the Presenter
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Sean Van GuilderDirector of SEOPoint It Digital Marketing
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Table of Contents
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State of Holiday 20161 Vertical-Specific Tips4
Goal Strategies2
Budget Strategies3
5 Question and Answers
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State of Holiday 2016
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2016 Projected US Holiday Sales
$868Billion (eMarketer)
2015 Online US Holiday Sales
$105Billion (NRF)
Up 9% Year over Year
35% of consumers made more than half their holiday purchases online in 2015
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Remember…
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36%OF U.S. CONSUMERS
ARE ALREADY SHOPPING
FOR HOLIDAY(Nielsen)
BY SEPTEMBER