Social Media Roundup:
Which Tool To Use?
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
Vegan Mainstream: Webinar Wednesday Series
Getting Started With Social Media
Step #1: Develop A StrategySept#2: Prioritized Social Media Platforms
Step#3: Secure Business/Brand NameStep#4: Update All Profiles;Welcome Message
Step #5: Complete A Linkedin Profile Step#6: Post To One Or Two Platforms
Step #7: After 60 Days Review Results; Make Corrections; When Ready, Add Add’l Tools
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What Type Of Strategy
➡Purpose For Using Social Media
➡Expected Goal➡How You Will
Measure Results➡Resources You Are
Willing To Allocate
Purpose: Expertise; Sales; Downloads; Traffic; Engagement; PR; Outreach
Goals: Actual Numbers With Due Dates
Measurement: Google Analtyics; Clicks; Leads; Conversation
Resources: Time; People; Money
Must Be Documents; For Review Later
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Expertise Product Services Leads/Traffic Exposure Events/Activities
Interaction/Engagement
Facebook X X X X
Twitter X X X X
Linkedin X X X
Google + X X X X
Youtube X X X
Scribd X X X X X
Pinterest X X X
Blogs X X X X X
Instagram X X X X
Which Tool To Choose?
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Other Things To Consider
Type of Content You Can CreateYour Personality
Equipment NeededNatural Affinity
Is Your Target Audience Using The Tool?Time Investment
Plus, A Truck Load Of Patience
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The Unique Factor: Size; Separate Personal from Professional Use; Speed Of Response
Expertise Product Services Leads/Traffic Exposure Events/Activities
Interaction/Engagement
Ideal Use: Building A Community Around your Product or Service
Tip Of The Day: When Sharing Blog Post, Include An Image Of the Post On The Blog
Social-networking service
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The Unique Factor: Conversations & Events
Expertise Product Services Leads/Traffic Exposure Events/Activities
Interaction/Engagement
Type Of Biz Ideal: Services; Organizations;Authors; Trainers/Coaches;
Tip Of The Day: Schedule At Least 8 to 10 Post Per Day (Diversity Is The Key)
Microblogging Service: 140 Text Characters
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The Unique Factor: Groups & Lead Generation
Expertise Product Services Leads/Traffic Exposure Events/Activities
Interaction/Engagement
Ideal Use: Introductions; Professional Forums; Collaborations; Recognition
Tip Of The Day: Become An Active Member - Groups Participation & Answering Questions
Business-oriented social networking site
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Google +
The Unique Factor: HangOuts
Expertise Product Services Leads/Traffic Exposure Events/Activities
Interaction/Engagement
Ideal Use: Accessibility; Collaborations; Training/ Demos
Tip Of The Day: Post At Least One “Circle” Specific Content Per Week
Social Networking emphasis on organizing friendship information
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Youtube +
The Unique Factor: Viral Content Nature
Expertise Product Services Leads/Traffic Exposure Events/Activities
Interaction/Engagement
Ideal Use: Explaining Difficult Concepts;Comedy; Interviews; Training/ Demos
Tip Of The Day: Create An FAQ Video Series Of What You Do and What You Offer
A video-sharing website
Vegan Mainstream: Webinar Wednesday Series
Scribd
The Unique Factor: Formatted Content Distribution; Easily Sharing Large Files
Expertise Product Services Leads/Traffic Exposure Events/Activities
Interaction/Engagement
Ideal Use: Ebooks; Online Magazines; Free Book Chapters; Training Materials
Tip Of The Day: Upload PDFs To Scribd Files - For Sharing On Social Networks
Document-sharing website
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The Unique Factor: Organized Photo Sharing; Ecommerce Integration; Hyperlinks Embeded
Expertise Product Services Leads/Traffic Exposure Events/Activities
Interaction/Engagement
Ideal Use: Recipes; Event Photos; Product Sales; Inventory Related Offers; This Just In
Tip Of The Day: Create Boards For Personal and Professional Topics (Diversity)
Virtual Pinboard
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Blogging
The Unique Factor: You Can Own It!; It Can Link To Your Website;
Expertise Product Services Leads/Traffic Exposure Events/Activities
Interaction/Engagement
Ideal Use: Education & Perspective
Tip Of The Day: Create A Editorial Calendar To Organize Content Topics & Frequency
Frequent, chronological publication
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The Unique Factor: Spontaneous & Random
Expertise Product Services Leads/Traffic Exposure Events/Activities
Interaction/Engagement
Ideal Use: Roadtrips; Travel; At Events; Photos Of You With Clients or Colleagues
Tip Of The Day: Don’t Forget To Use Hashtags So People Can Easily Find Your Photos
Photo-sharing App
Social Media Roundup:
Which Tool To Use?
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross