Finding your Sweet SpotWhy it takes Technology AND People to succeed in the Social Web
Nathaniel Hansen
Eleftherios Hatziioannou
Water, Food,
Sleep…
Physical Safety,
Economic Security
Love, Acceptance
Prestige, Status
Challenges,
Innovation, Creativity
Maslow’s Hierarchy of Needs
What does a customer, marketer and CEO
have in common?
Survival
Safety/Security
Social (Belonging)
Ego (esteem)
Self-
Actualization
What is it that people love doing?
What`s Facebook
got to do with it?
How does this impact Marketing and Communications?
What happened to my TARGET GROUP?
How can I use social media for my business?
R&DOpen
Innovation
Community
R&DOpen
Innovation
Community
Sales/
MarketingSocial
Commerce/
Group Buying
Sales/
MarketingSocial
Commerce/
Group Buying
Production(Mass
Customization
Prosumer)
Production(Mass
Customization
Prosumer)
ServiceCustomer
Service 2.0
ServiceCustomer
Service 2.0
Sales/Marke
tingSocial
Commerce/
Group Buying
Sales/Marke
tingSocial
Commerce/
Group Buying
Production(Mass
Customization
Prosumer)
Production(Mass
Customization
Prosumer)
How can we become a SOCIAL BUSINESS?
R&DOpen
Innovation
Community
R&DOpen
Innovation
Community
ServiceCustomer
Service 2.0
ServiceCustomer
Service 2.0
How can we become a SOCIAL BUSINESS?
Is it just another campaign?
How can we get there?
How can I listen and identify warm leads?
How can I use social intel to build my STRATEGY?
Which tools can we use to get things done?
Why is it important to LEARN/ADAPT?
What does it take to be a leader in the social web?
Which new roles have emerged?
R&D
PR
Marketing
Sales
HR
Legal
PM
Prospects
Customers
Key Influencers
Stakeholders
Competitors
WTF is a SOCIAL MEDIA MANAGER?
Social
Media
Manager
Lessons learned #1: Knowledge
Google Search I’m Feeling Lucky
The name of your CEO
Lesson learned #2: Simplicity.
Lesson learned #3: Not about the MONEY.
Lesson learned #4: CONNECTIONS.
“One machine
can do the work
of 50 ordinary men.
No machine can
do the work of one
extraordinary man.”
~Elbert Hubbard
Thank
you
Nathaniel Hansen
Eleftherios Hatziioannou
