WhatYouCanLearnfromShift’sInboundMarketingStrategy
In thispost, I willprovide acomprehensiveinboundmarketingaudit forShift.
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B R O W S EM A R K E T I N GT O P I C S
Before wedive intotheinboundmarketing audit,let’s coverthebasics…
WhoisShift?Shift is aSalesforce.comPlatinum CloudAlliancePartnerthat Iselectedfrom theSalesforceAppExchange. Theyare headquarteredin Toronto,have anoffice inVancouverandregionalpresencein Ottawa,New YorkState andLosAngeles. Shift
MarketingEntrepreneurshipFeaturedHigh GrowthLeadGenerationLeadNurturingLocal SEOMarketingAutomationMarketingResourceGuidesMobileMarketingMost SharedOperationsPodcastEpisodesReferralMarketingSellingSEOSocial MediaSpeakingandCommunicationSplit TestingTrafficGenerationTrafficReportsVideoMarketingWebsiteWebsiteAudits
Angeles. ShiftdeliversexpertserviceandflawlessrapidimplementationsofSalesforcefrom startto end.Think ofShift as astrategicgrowthengine foryourbusiness.Withpersonalizedservice,strategy,implementation,andsupportfor theSalesforce/Force.complatform,you cantruly turnpositivechangeintopositiveROI.
Audits
WhyShift?Likeeveryoneworking ininboundmarketing,we alloverlookor missthings(even thebasics).The goal ofthis post isto helpShift, andothers, tolearn waysto improvetheironlinemarketing,as well asto give athird-partyperspectiveon asuccessfulcompany.
To be fair,“audit”sounds likea terribleword, but
word, butin this caseI ask thatyou thinkof “audit”as ametaphorfor “beinghelpful”.Thepurpose ofthis auditis to giveanoutsider’sview of agreatcompany. Ihope thatJason andhismarketingteam findthis posthelpful.
DisclaimerBefore Ijump intothe nittygritty oftheinboundaudit, it’simportantto note
to notethat I havenoaffiliationwith Shift.Shift didnot ask meto performthis audit.As a result,I don’thaveaccess toany of thesite’sanalyticsorwebmastertoolsaccounts,and I don’thaveaccess toany oftheir backendmarketingautomationsystems –if theyhave one.
In a typicalaudit, Iwouldbegin bysiftingthrough
throughthe dataand thennarrowingin onproblemissues. So,if I makewildlyinaccurateobservations,I blame mydata fromthird partytools(Quicksprout,Moz, etc…).Thesetools areveryhelpful;however,first partytools doprovidebetterinformation.
The goal ofthis auditis to helpShift. Theaim isnever tocritique ina non-constructive,harmful
harmfulway, butinstead, tohelp Shiftto improvetheirinboundmarketingby givingthem theperspectiveof anobjectivethird party.With thosedisclaimersout of theway, let’sbegin.
Note: Ifyou havequestions,please usethecommentformbelow.
Since thispost willbe fairlylong, hereis asummaryof what I’vecovered tohelp you
help youunderstandwhere youarethroughoutthis audit.
Website1. Home
pageoptimization
TrafficGeneration
1. Blogging
2. SEO
LeadGeneration
1. CallstoAction
2. LandingPages
3. PremiumContentOffers
4. ListBuilding
SocialMedia
1. Twitter
1. Twitter
2. LinkedIn
Summary1. Key
takeaways
WebsiteIf you hadto pick justone reasonto have awebsite,whatwould itbe? Formostcompanies,I would saythat itwould beto giveprospectivecustomersinformationabout yourcompanyso thatyou canhelp themto becomecustomers.
In otherwords, the
primarypurpose ofa websiteshould betogenerateleads forthe salesteam toclose.
When itcomes toleadgeneration,the homepage isn’tactuallythe mostimportantpart of thewebsite;however,as thehome pageusuallygets alargeamount oftraffic, it’sstill aprettyimportantpage to getright.
As we’ll seelater in my
later in myaudit, theblog is theplacewheremost leadsarecaptured,and so Iwill bepayingspecialattentionto Shift’sblog in justa bit.
But first…let’s talkaboutShift’shomepage.
Overall, Iquite likeShift’swebsite. Theirsite runsonWordPressand uses amobileresponsivetheme.The sitelooksmodern, is
modern, iswelldesigned,and willdisplayproperlyon anydevicethanks tothe themethey areusing.
WhatTheyDoRightAbove thefold ontheir homepage, theyhave twoways tocaptureleads; aneBook anda form torequest aconsultation.
Below thefold they
fold theydo aterrific jobof ensuringthat a firsttime visitorknows thatthey are aSalesforce.complatinumpartnerand theyalsodisplay afew of theclientsthey workwith. Froma socialproofperspective,this isexcellent.
Then,below that(highlightedin red)they havesome copythat tellsthe visitorthat theyare therightSalesforceconsultantto help
to helptransformyourorganization.
Overall,Shift hasdone apretty darngood jobof theirhomepage. It ismuchbetter thanmost that Isee.
WhereTheyCouldImproveIf I wasbeingreally nitpicky, Iwouldsuggestthefollowing.
See thearea I have
area I havehighlightedin red? Iwouldsuggestthat theychange thewordinghere a bit…but givenhow fardown thepage thisis, it’sreally notthat big ofa deal. Thereason Ithink thatthere isroom forimprovementin thissnippet ofcopy isthat itdoesn’treally uselanguagethat apotentialclientwould useto describetheirproblems.
For
Forexample,let’sassumethat acommonproblemfor Shift’spotentialclients isthat theystrugglewithconvertingleads tocustomers(a prettycommonproblem).
If that wasthe case,and it wasa toppriority fora largenumber ofthecompaniesin thetargetmarketShift isgoing after,I wouldchange thewording tosomething
somethinglike this:
CompaniescometoShiftwhentheyarehavingtroubleconvertingleadsintocustomers.This isoftentheresultofhavinggapsintheirsalesprocessaswellas anunderutilizedimplementationofSalesforce.comsoftware.Ourbest
bestclientsarecompaniesthatrelyonSalesforce.comand adirectsalesteamto sellhighvalue,complexofferingstosophisticatedbuyersthatarelikelytoremainclientsforyears.Forcompanieslikethis,ouraward-winningteambrings
technical,strategic,andindustry-specificexpertisetoyourSalesforce.comimplementationorenhancementprojecttoensureyougetthebestresultspossible.
Whenwritingcopy likethis, thekey is todescribetheproblemyou solveusing thesamewords thatyourcustomerwould use
to describetheproblem.
I wouldalso movethe link tothe blogfrom thesmallersecondarynavigationbar to themainnavigationbar. Withheat maptesting, wecouldeasilydetermineif a movelike thisgeneratedmoreclicks.
The onlyother areaof thehome pagethat I thinkwouldbenefitfrom someminortweakingwould be
would betherequest aconsultationform at thevery top. Ido like theidea ofofferingvisitors thiscall toaction;however,I’m not afan on howmuch realestate theyhave usedfor it.
If I wereredesigningthatportion ofthe homepage, Iwouldemulatewhat I’veshown inthe twoexamplesbelow.
ExamplesofHighly
ofHighlyOptimizedHomePagesBelow arescreenshotsof HubSpotandCopyblogger.I knowbothcompaniesvery welland theyare bothextremelysuccessfulwith theironlinemarketing.
I haveincludedthesescreenshotsbecausebothcompanieshave donea verygood jobof theirhomepages(plus Iknow they
know theyboth splittest likecrazy soyou can besure thatwhateverthey aredoing isworkingvery well).
InHubSpot’scase, theymake itveryobviousthat theyarefocused onhelpingtheircustomersto growtheirbusiness,and theyhave11,500customersas proof.It’s prettyhard toargue withthat kindof proof.
For a callto action,they offereither afree trial oftheirsoftware,or link tolearn moreabout thesoftware.As well, alink totheir blogisprominentlydisplayedon the navbar.
InCopyblogger’scase, theyarepromotingtheir newRainmakerplatformand theheadlinethey’vechosentells
tellsvisitors thatif they areusingWordPress,theirRainmakerplatform isgoing togreatlysimplifytheir lives,at anaffordablecost. Theircalls toactioninclude theoption towatch avideo(which isVERY welldone), takea tour, orsign up fora free trial.
TrafficGenerationNow thatwe have
we havespentsome timereviewingtheir homepage, let’shave alook atwhat Shiftis doing togeneratetraffic. If asite isn’tgettingmuchtraffic, itcan’t begeneratingvery manyleads, sotraffic isprettyimportant.
As you cansee below,Shift’straffic rank(data fromAlexa) is1,022,694.In otherwords,they aren’tgettingvery muchtraffic.
When asite isn’tgeneratingmuchtraffic, it isgenerallyfor one oftworeasons:
1. Notenoughcontent
2. Contentnoonewantstoread
With only145indexedpages,Shiftdoesn’thave a lotof content,so that ispart of theproblem.However,you’llnotice thatour ownsite has
just 207pages ofcontent,yet we getthe mosttraffic ofthe fivesites I’vecomparedbelow.
I’ll touchmore onthereasonsfor thiswhen Iaudit theirblog a littlefurtherdown.
To giveyoucontext onhow Alexarankingrelates totraffic,Groove’ssite, whichis rankedat 104,805for traffic,received
received12,070visitors inthe 30daysleading upto Sep 25,2014.
BloggingAs you cansee fromthescreenshotbelow,bloggingcan have adramaticimpact ontheamount oftraffic andleadsgeneratedso it’sincrediblyimportantto ensurethat yourbloggingstrategy isaneffectiveone.
one.
The reasonthat Shift’ssitereceives solittle trafficis thatthe contentthey arepublishingto theirblog isn’tgettingtraction.While Idon’t haveaccess totheiranalytics,I’m quitesure myassumption
Source:Hubspot’s
2013MarketingBenchmarksSurvey(clickthis
imageto get
thesurvey)
assumptionis correctbecausethe poststhat theyhavepublishedhave verylittle in theway ofsocialshares. Ifthe posts weregettingread,peoplewould besharingthem ontheir socialnetworks.
There area numberof possiblereasonswhy theirblog isn’tgettingtraction.
The mostlikelyreason isbecausethey arepublishingcontent
contentthat noone caresabout.WheneverI see this,it’sgenerallybecausetheyhaven’tinvestedthe time tocreate aninboundmarketingstrategy.There is averyspecificprocess tobefollowedwithinboundmarketing,and itstarts withstrategy.
The veryfirst step increatingthisstrategy istounderstandwho you
who youare tryingto attract(buyerpersona),what theycare about,and thequestionsthey areasking.Skip this,and yourefforts arelikely tofail – asappears tobe the casewith Shift’sblog.
Here’s alist of their5 mostrecentblog posttitles:
SalesforceCRM asanexperiencemanagementtool
Usability:Acriticalcomponent
componentof CRMsoftware
Salesforcehealthcaresolutions:Asupplychainasset?
UserInterface:Ourtake onsalesforce.comSummer’14Release
Manybusinesseshaveyet todeployCRMprograms
The posttitles youchooseare incrediblyimportant becauseif yourpost titlefails tograb theattention
of yourtargetaudience(buyerpersona),they aren’tgoing toread it.
For thepurposesof thisaudit, let’sassume forthemomentthat Shifthas done agood jobofidentifyingtopics theirtargetmarket isinterestedin (which Idon’tbelievethey havedone). IFthat wasthe case,then someheadlinesthat I thinkwouldgenerate
more pageviewswould beas follows:
3 WaystoLeverageSalesforceCRM asanExperienceManagementTool
IsUsabilityaCriticalComponentof CRMforToday’sLeadingOrganizations?
AreSalesforceHealthcareSolutionsMakingYourSupplyChainSick?
5 WaysSalesforce.com’sNew
UserInterfaceWillBoostProductivity10-20%orMore
TheRealCost ofNotHavinga CRMinToday’sCompetitiveMarketplace
As afurtherexample oftheimportanceof blogpost titles,have alook at thelast fivepost titlesonHubSpot’s(very)popularblog:
Want to
Want toImproveYourBlog’sConversionRates?11Tests toTry
AreThesetheBestCampaignsof theYear?GrandCLIO’s2014AwardWinners
How(andWhy) toSimplifyYourSalesIncentivePlan
LanguageMatters:How toCommunicateMoreEffectivelyWith
YourTeam
How toUseNewAnonymousTargetingto GetSalesFaster
How toGetClicksAneffectiveblog posttitle makesthe readercuriousenough toclickthroughand readthe post.Of course,if the postis crap,they won’tstayaroundlong, sogetting thepost rightis also anincredibly
incrediblyimportantpart ofsuccessfulblogging.
For Shift, itlooks likethe biggerproblemwith theirblog is thatthey aren’tcreatingcontentthatpeople areinterestedin reading.This ismost likelybecausetheyhaven’tidentifiedtheir targetbuyerpersonas aswell as alist oftopics thatthey areinterestedin reading.
To do thisrequiresanorganizationto thinkmore like amediacompany.
Thinkinglike amediacompany –like amagazine –requiresthat youfocus onpublishingcontentthat yourtargetaudienceactuallywants toread. Thatcansometimesmean thatyou arepublishingcontentthat hasnothing todo withyour
yourproduct.
Forexample,Field &Streampublishesa widevariety ofarticlesthat are ofinterest toit’s targetaudience.Then, tomonetizetheirpublication,they selladvertisingaround thearticles.
Think ofyour bloglike amagazinewith yourcompanyas one ofit’sadvertisers.If you onlywritearticlesabout yourproduct,most
mostpeoplewon’t care.
To besuccessful,you needto writeaboutwhat theywant toread asdoing sowill allowyou tobuild anaudiencethat willthen giveyoupermissionto sendthemmarketingmessagesabout yourproductsandservices.
BloggingSummaryGettingtraffic isn’thard onceyouunderstand
understandtheprocess, andyou avoidsomeprettycommonmistakes.The key isto beinteresting toyour targetpersonas.
SEOWhen itcomes togettingtraffic,morecontent isbetter.
Source:Hubspot’s
2013MarketingBenchmarksSurvey(clickthis
imageto get
the
With morecontent,you createan opportunityfor moreinboundlinks, andas you cansee below,Shift’s sitehas only17 backlinks.
A lownumber ofbacklinksis anotherindicatorthat veryfew peopleareinterestedin thecontentyou arepublishing.If peoplelove yourcontent,they link toit.
survey)
While notasimportantas theyused to be,inboundlinks dostill play arole inSEO.
LeadGenerationWhen itcomes toleadgeneration,the #1influenceris content(morecontent =moretraffic),and theeasiestway toconsistentlycreatemorecontent isto have ablog.
blog.
In lookingat Shift’sblog posts,I noticedthat noneof the onesthat Ilooked athad agraphicalcall toaction.Withoutthis inplace, it’ssimply notrealistic tohope thatpeople willread ablog post
Source:Hubspot’s
2013MarketingBenchmarksSurvey(clickthis
imageto get
thesurvey)
blog postand thennavigatetheir wayover thethe‘contact us’page.
This is verylikely killingtheirconversionrate.
If you aregoing tosuccessfullyconvert aportion ofyourwebsitetraffic intoleads,there is aspecificprocess tobefollowed inorder tomaximizeyourconversionrate. Tosee ashiningexample ofperfection,have a
have alook at anyblog postonHubSpot’sverypopularblog.
When youdo, you willsee thatthere is acompelling Callto Actionat thebottom ofevery blogpost.Generatingleads withway is alsovery costeffective!
CallstoActionHere’s anexample ofa call toaction. Weput these
put theseat thebottom ofevery blogpost. SodoesHubSpot.So doesAppirio onthis post.
Withoutapropercalltoactioninplace,it’sveryunrealistictoexpectthatmorethanabout0.5%ofyourtotal
trafficisgoingtoconverttoleads.Withoptimizedcallstoactioninplace,converting2-3%oftotaltraffictoleadsisquiteachievable.
When itcomes toquicklyincreasingconversionrate,addingblog
blogarticleswith callsto action isthe lowhangingfruit.
LandingPagesAs withcontent,the morelandingpages asite has,the moreleads it willgenerate.
When
Source:Hubspot’s
2013MarketingBenchmarksSurvey(clickthis
imageto get
thesurvey)
clicked, acall toactionshouldtake thevisitor to alandingpage.
I was onlyable tofind onelandingpage onShift’s site.As you cansee fromthe dataabove,havingmorelandingpagesgeneratesmoreleads.
Below is ascreenshotof Shift’slandingpage. Ihavehighightedin red theclickableareas thatshould be
should beremoved.Whenevera visitorhas toomanyoptions toclick, theconversionrate goesdown.
WhattheyDoRightAs far asdesigngoes,theirs is anOK landingpage. Ihavedefinitelyseen muchworse. Theuse ofimagesand coloris verygood.
good.
WhatTheyCouldImproveThelandingpage hasfew areastoimprove:
Headline/ eBookTitle
eBookcoverimage
Sign upform
Socialsharing
Headline: Theheadline It’sa bird….it’syourplan….it’sYOURCUSTOMERdoesn’tcreate anycuriosity,nor does ittell me
tell mespecificallywhy Ishoulddownloadthe eBook.(What’s init for me?)
Accordingto thesales copy,the eBooklooks to beabout howtheconsumerhasdrasticallychangedover thelast 10years.Somepossibletitles thatwouldcreatemorecuriositymightinclude:
5 WaysCustomersHaveRadicallyChanged
ChangedandWhyYourMarketing Isn’tWorking
UnderstandToday’sConnected(andEmpowered)CustomerandHowYouCanBetterCaptureTheirInterest
TheModernSalesPlaybook:How toUseTechnologyto DriveNewCustomerRevenue
PowerShift:How toKeepUp withToday’s
Today’sEvolvedConsumer
CoverImage: Inaddition toimprovingthe title ofthe eBook,conversionswould alsoincreasewith animprovedcoverdesign.HubSpothasa helpful eBook onthis topic.
Sign upform: Theweb formonly asksfor anemailaddressand thebuttondoesn’tdrawmuchattention.Improvingthe buttondesign will
design willincreaseconversions.Asking formoreinformationwillincreasethe qualityof leads.Here atGroove,when westarted toask formoreinformationon ourlandingpages,conversionsdiddecreaseslightly,but thequality ofour leadsimproved.
Socialsharing: Bynot havingany socialsharingbuttons onthe page,they aremissing
missingout onadditionaltraffic andconversions.
With aproperlyoptimizedlandingpage,conversionsshould bein the 30-50% range.
PremiumContentOffersPremiumcontent ismosttypically adownloadableeBook thatis offeredon alandingpage (likethe oneabove).
As Imentionedpreviously,Shift hasonly one
only oneeBook thatI couldfind. Plus,they havefailed tousegraphicalcalls toaction atthe bottomof eachblog postto bringattentionto theirpremiumcontentoffers(eBooks).As a result,I’d guessthat theirsite-wideconversionrate is wellunder 1%.
When itcomes topremiumcontent,the moreoffers youhave, themore leadsyou willcapture.
capture.Helpingour clientsto figureout whattypes ofpremiumcontent tocreate isjust one ofthe thingswe cover inanInboundMarketingGamePlan.
ListBuildingThere is nomorepowerfulway toincreasethe flow ofqualifiedleads thanto build anemail list.The easiestway tobuild anemail list isto offerpremium
content fordownloadvia landingpages.
When avisitordownloadsa freereportfrom yoursite,they convertinto asubscriber,and whenthathappens,all sorts ofamazingthings startto happen.
With a listofsubscribers,you can:
Drivetrafficto yourblog ondemand
Inviteprospectsto awebinar
Send
Sendprospectsto anewlandingpageofferingpremiumcontent
Segmentandnurtureyourprospectsbasedonwhatevercriteriayou likeusingleadscoring
And somuchmore…
By offeringdownloads,Shift isbuilding anemail list;however,withoutaccess totheirsystems, I
can’tcommenton theirmarketingautomationsolution’sability tonurturethoseleads.
If yourcompanydoesn’thave amarketingautomationsolution inplace, it’svery likelythat leadsare notbeingnurtureddownthroughthe funnel.
A top offunnel leadis a verydifferentlead thana bottomof funnellead.
The goal ofusing amarketingautomationsystem istoautomatea leadnurturingprocessthat willconvert asmany topof funnelleads intobottom offunnelleads aspossible.Withouthaving thisin place,conversionof leads tocustomersis likelymuchlower thanitotherwisecould be.
SocialMediaWhen itcomes todrivingtrafficby promotingyourcontent,socialmedia canbe a verypowerfultool. ForB2Bcompanieslike Shift,TwitterandLinkedInare theway to go.
TwitterThegreater acompany’sTwitterreach, themoretraffic theywill get.
As you cansee below,Shift’shas just75 followers.With sofewfollowers,Twitter reallyisn’t goingto do themmuch goodand this isa missedopportunityfor moretraffic andleads.
One of
Source:Hubspot’s
2013MarketingBenchmarksSurvey(clickthis
imageto get
thesurvey)
One oftheircompetitors,Appiriohas done abetter jobof buildinga followingof just over11,000, sobuilding alargerTwitterfollowingin theirindustry isdefinitelydo-able.
ToimprovetheirresultsfromTwitter,some oftheactivitiesthat Shiftshouldpursueinclude:
Focuson
onsharingtheirown(andother’s)content
PromotetheirTwitterprofiletoincrease theirfollowing
Engagein someinfluencermarketingto buildrelationshipswithpeoplewhoalreadyhave alargefollowing
LinkedInShift’sLinkedIncompanypage(shownbelow) isjust fine.
just fine.Although iftheyworked onincreasingtheirfollowing,they wouldget moreexposurefor theircontent.
Probablymoreimportantthanimprovingtheircompanypagewould beto improvetheLinkedInprofiles fortheir staff.In lookingatJonathonMillman’s(Director
(DirectorofMarketing)profile,there are afew tweaksthat couldbe made.
SyndicateBlogContent: Shiftshould takeadvantageof the newpublishingcapabilitiesof LinkedInandsyndicatetheir blogposts toeachexecutive’suserprofile.(See myprofile asanexample.)
PromotePremiumContent: Thisis thebyproductofsyndicating
blogcontent;however,as I havedone onmy profile,Jonathonand hiscolleagues couldalso bepromotingtheirpremiumcontentoffers onthepublicationssection oftheirrespectiveprofiles.This wouldcreateopportunitiesfor leadcaptureevery timesomeoneviewedtheirprofile.
SummaryIf you haveread
everythingin thisauditexample, Iam trulyimpressed.If you haveskippedstraightdown tothissection,that’s ok,too. Eitherway, thissectioncontains asummaryof my mostimportantobservationsfor Shiftand tipsfor you asyou audityour ownsite.
WhatY
YouCanLearnformShift’sIn
nboundMarketingStrategy#c
MakeYourHomePageCount
1. Ensureyouhave a
contentmarketing
CLICKTOTWEET
have amodernlookinghomepagethatanswersthreekeyquestions:Whatdoesyourcompanydo?Whatproblemsdoyousolve?Whydo Ineedyourhelp?
TrafficGeneration
1. Thekey tosteadilyincreasingtrafficis tosteadilypublish
publishcontent.Bloggingisideal forthis.
2. If youaregoingtostartblogging,makesureyouhaveclearlyidentifiedyourtargetaudienceandwhattheyareinterestedinreading.DoNOTjustwriteaboutyourcompany’sproductsand
servicesonyourblog.Peoplewon’tcare.
3. SEO issimplya byproductofbloggingdonecorrectly.
LeadGeneration
1. Put acall toactionat thebottomofeveryblogpost.Makethatcall toactionlink toalandingpage.
2. Createoptimized
optimizedlandingpageswherevisitorscandownloadyourpremiumcontent.
3. Createpremiumcontentthat isgoingtocapturetheinterestofyourtargetaudience.Morepremiumcontent=moreleads.
4. Useyourpremiumcontenttobuilda listof
ofsubscribersanddoeverythingyoucan toengagethatlist.Theseareyourbestprospects.Treatthemright,andtheywillrewardyou.
SocialMedia
1. ForB2Bcompanies,focusonTwitterandLinkedIn.
2. Ensureall
allyourprofilesarecompletedandoptimized.
3. Usesocialmediatopromoteyourblogpostsanddriveadditionaltargetedtraffic.
FinalThoughtsInboundmarketing,when donecorrectly,can have adramaticimpact onwebsitetraffic andleadgeneration.I hope thisaudit has
audit hasgiven youinsight intohow tosucceedwithinboundmarketing.Building asuccessfulcompanyis a hugechallengeforanyone,and I havethe utmostrespect fortheentrepreneursbehindShift forbuilding asuccessfulorganization.My hope isthat theywill be ableto use thisinformationto becomeeven moresuccessful.
This audithas proventhreethings:
things:
1. Nocompanyisperfect.Eventhebestcompanieshavetoconstantlymonitortheironlinemarketing.Thisshouldbeencouragementfor usall.
2. Inboundmarketingrequiresa veryspecificset ofskills.Youcan beabrilliantentrepreneur,but ifyouhaven’t
haven’tstudiedwhatittakestosucceedwithinboundmarketing,youwillneedto findhelp.
3. Youcanbuildasuccessfulcompanywithoutbeinggoodatinboundmarketing.Inboundmarketingjustmakesiteasiertosucceed.
I will be
I will bedoing alimitednumber ofinboundmarketingauditseachmonth. Ifyou wouldlike torequestone foryour firm,fill out theform here.
If you arewith Shiftand wishto call meto talkabout thisaudit, I canbe reachedat 208-391-2057.
Hey,thanksfortheinfo.Nowwhat?
what?If you needany helpwithcontentcreation,we havetons offreeresourcesto get youover thehump. Please subscribeto thisblog belowto ensurethat younever missan article.
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