When Collaboration Drives Your Digital
Transformation
Digital transformation is a hot topic thatrsquos
constantly being discussed these days
Its a new way for organizations to use digital
technology in order to improve performance
2
Digital Transformation
In todayrsquos information-driven world
implementing fast digital-based
processes and flows strengthening
connections and encouraging
collaboration between business
units are all necessary for optimal
business operations
3
Digital Transformation
This realization came when companies decided to unify different systems
in a collaborative environment as a way to reduce ever-increasing
computing costs
4
Evolution of Digital Transformation
Evolution of Digital Transformation
Intranets
Messaging and
Business Apps (like
ERPs and CRMs)
working in silos
Centralization and
streamlining of
workplace tools
within a
collaborative
experience
5
PAST 20 YEARS TODAY
Facelift
hellipAnd thus the move was made from traditional structures to a
collaborative one Digital transformation reinvented the way in which
organizations workmdasheverything has been improved from workplaces to
teamwork and beyondhellip
Evolution of Digital Transformation
6
bull All leaders in business and innovation share some common traits
bull How can digital transformation help you reinforce these traits
Make your company a leader with digital transformation
7
Common Traits of
Successful Businesses
Strong
Corporate
Culture
Client-
Centred
Everything
Strong
Ambition
for Market
Leadership
Continuous
Innovation
Flawless
Execution
8
Digital Transformation is About Commitment to Success
Strong
Corporate
Culture
Digital transformation reinforces your company culture
Business leaders such as Google Apple and Amazon all managed to build
extraordinary corporate cultures
1
9
Digital Transformation is About Commitment to Success
Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution
2
10
Digital Transformation is About Commitment to Success
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Digital transformation is a hot topic thatrsquos
constantly being discussed these days
Its a new way for organizations to use digital
technology in order to improve performance
2
Digital Transformation
In todayrsquos information-driven world
implementing fast digital-based
processes and flows strengthening
connections and encouraging
collaboration between business
units are all necessary for optimal
business operations
3
Digital Transformation
This realization came when companies decided to unify different systems
in a collaborative environment as a way to reduce ever-increasing
computing costs
4
Evolution of Digital Transformation
Evolution of Digital Transformation
Intranets
Messaging and
Business Apps (like
ERPs and CRMs)
working in silos
Centralization and
streamlining of
workplace tools
within a
collaborative
experience
5
PAST 20 YEARS TODAY
Facelift
hellipAnd thus the move was made from traditional structures to a
collaborative one Digital transformation reinvented the way in which
organizations workmdasheverything has been improved from workplaces to
teamwork and beyondhellip
Evolution of Digital Transformation
6
bull All leaders in business and innovation share some common traits
bull How can digital transformation help you reinforce these traits
Make your company a leader with digital transformation
7
Common Traits of
Successful Businesses
Strong
Corporate
Culture
Client-
Centred
Everything
Strong
Ambition
for Market
Leadership
Continuous
Innovation
Flawless
Execution
8
Digital Transformation is About Commitment to Success
Strong
Corporate
Culture
Digital transformation reinforces your company culture
Business leaders such as Google Apple and Amazon all managed to build
extraordinary corporate cultures
1
9
Digital Transformation is About Commitment to Success
Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution
2
10
Digital Transformation is About Commitment to Success
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
In todayrsquos information-driven world
implementing fast digital-based
processes and flows strengthening
connections and encouraging
collaboration between business
units are all necessary for optimal
business operations
3
Digital Transformation
This realization came when companies decided to unify different systems
in a collaborative environment as a way to reduce ever-increasing
computing costs
4
Evolution of Digital Transformation
Evolution of Digital Transformation
Intranets
Messaging and
Business Apps (like
ERPs and CRMs)
working in silos
Centralization and
streamlining of
workplace tools
within a
collaborative
experience
5
PAST 20 YEARS TODAY
Facelift
hellipAnd thus the move was made from traditional structures to a
collaborative one Digital transformation reinvented the way in which
organizations workmdasheverything has been improved from workplaces to
teamwork and beyondhellip
Evolution of Digital Transformation
6
bull All leaders in business and innovation share some common traits
bull How can digital transformation help you reinforce these traits
Make your company a leader with digital transformation
7
Common Traits of
Successful Businesses
Strong
Corporate
Culture
Client-
Centred
Everything
Strong
Ambition
for Market
Leadership
Continuous
Innovation
Flawless
Execution
8
Digital Transformation is About Commitment to Success
Strong
Corporate
Culture
Digital transformation reinforces your company culture
Business leaders such as Google Apple and Amazon all managed to build
extraordinary corporate cultures
1
9
Digital Transformation is About Commitment to Success
Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution
2
10
Digital Transformation is About Commitment to Success
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
This realization came when companies decided to unify different systems
in a collaborative environment as a way to reduce ever-increasing
computing costs
4
Evolution of Digital Transformation
Evolution of Digital Transformation
Intranets
Messaging and
Business Apps (like
ERPs and CRMs)
working in silos
Centralization and
streamlining of
workplace tools
within a
collaborative
experience
5
PAST 20 YEARS TODAY
Facelift
hellipAnd thus the move was made from traditional structures to a
collaborative one Digital transformation reinvented the way in which
organizations workmdasheverything has been improved from workplaces to
teamwork and beyondhellip
Evolution of Digital Transformation
6
bull All leaders in business and innovation share some common traits
bull How can digital transformation help you reinforce these traits
Make your company a leader with digital transformation
7
Common Traits of
Successful Businesses
Strong
Corporate
Culture
Client-
Centred
Everything
Strong
Ambition
for Market
Leadership
Continuous
Innovation
Flawless
Execution
8
Digital Transformation is About Commitment to Success
Strong
Corporate
Culture
Digital transformation reinforces your company culture
Business leaders such as Google Apple and Amazon all managed to build
extraordinary corporate cultures
1
9
Digital Transformation is About Commitment to Success
Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution
2
10
Digital Transformation is About Commitment to Success
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Evolution of Digital Transformation
Intranets
Messaging and
Business Apps (like
ERPs and CRMs)
working in silos
Centralization and
streamlining of
workplace tools
within a
collaborative
experience
5
PAST 20 YEARS TODAY
Facelift
hellipAnd thus the move was made from traditional structures to a
collaborative one Digital transformation reinvented the way in which
organizations workmdasheverything has been improved from workplaces to
teamwork and beyondhellip
Evolution of Digital Transformation
6
bull All leaders in business and innovation share some common traits
bull How can digital transformation help you reinforce these traits
Make your company a leader with digital transformation
7
Common Traits of
Successful Businesses
Strong
Corporate
Culture
Client-
Centred
Everything
Strong
Ambition
for Market
Leadership
Continuous
Innovation
Flawless
Execution
8
Digital Transformation is About Commitment to Success
Strong
Corporate
Culture
Digital transformation reinforces your company culture
Business leaders such as Google Apple and Amazon all managed to build
extraordinary corporate cultures
1
9
Digital Transformation is About Commitment to Success
Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution
2
10
Digital Transformation is About Commitment to Success
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
hellipAnd thus the move was made from traditional structures to a
collaborative one Digital transformation reinvented the way in which
organizations workmdasheverything has been improved from workplaces to
teamwork and beyondhellip
Evolution of Digital Transformation
6
bull All leaders in business and innovation share some common traits
bull How can digital transformation help you reinforce these traits
Make your company a leader with digital transformation
7
Common Traits of
Successful Businesses
Strong
Corporate
Culture
Client-
Centred
Everything
Strong
Ambition
for Market
Leadership
Continuous
Innovation
Flawless
Execution
8
Digital Transformation is About Commitment to Success
Strong
Corporate
Culture
Digital transformation reinforces your company culture
Business leaders such as Google Apple and Amazon all managed to build
extraordinary corporate cultures
1
9
Digital Transformation is About Commitment to Success
Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution
2
10
Digital Transformation is About Commitment to Success
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
bull All leaders in business and innovation share some common traits
bull How can digital transformation help you reinforce these traits
Make your company a leader with digital transformation
7
Common Traits of
Successful Businesses
Strong
Corporate
Culture
Client-
Centred
Everything
Strong
Ambition
for Market
Leadership
Continuous
Innovation
Flawless
Execution
8
Digital Transformation is About Commitment to Success
Strong
Corporate
Culture
Digital transformation reinforces your company culture
Business leaders such as Google Apple and Amazon all managed to build
extraordinary corporate cultures
1
9
Digital Transformation is About Commitment to Success
Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution
2
10
Digital Transformation is About Commitment to Success
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Common Traits of
Successful Businesses
Strong
Corporate
Culture
Client-
Centred
Everything
Strong
Ambition
for Market
Leadership
Continuous
Innovation
Flawless
Execution
8
Digital Transformation is About Commitment to Success
Strong
Corporate
Culture
Digital transformation reinforces your company culture
Business leaders such as Google Apple and Amazon all managed to build
extraordinary corporate cultures
1
9
Digital Transformation is About Commitment to Success
Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution
2
10
Digital Transformation is About Commitment to Success
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Strong
Corporate
Culture
Digital transformation reinforces your company culture
Business leaders such as Google Apple and Amazon all managed to build
extraordinary corporate cultures
1
9
Digital Transformation is About Commitment to Success
Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution
2
10
Digital Transformation is About Commitment to Success
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Strong
Ambition
for Market
Leadership
Digital transformation helps businesses to maintain leadership positions by
strengthening ambition in conjunction with a business strategy and
execution
2
10
Digital Transformation is About Commitment to Success
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Client-
Centered
Everything
Digital transformation made companies like Amazon schedule mandatory call-center
workshops
A perfect example of a customer-centric strategy Why donrsquot we all do the same
3
11
Digital Transformation is About Commitment to Success
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Continuous
Innovation
Customers are less and less faithful to particular brands but digital
transformation enhances innovation The ability to generate new
appealing products is what separated Apple from Nokia (remember it)
4
12
Digital Transformation is About Commitment to Success
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Flawless
Execution
You canrsquot be customer-centric without providing consistently
irreproachable service everyday to millions of customers all over the world
5
13
Digital Transformation is About Commitment to Success
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
For more tips and tricks on how to build a
successful business visit our blog
14
Digital Transformation is About Commitment to Success
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
How to make the most
of digital transformation
When digital transformation meets collaboration
15
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Your company vision needs to be modernized and humanized
bull Improve your culture of innovation
Yoursquoll have to innovate your product and service development
bull Update your company vision
16
How to make the most out of digital transformation
bull Have a more empowered workforce
Educate your employees get close to them and make them see your updated digital
culture the way yoursquore seeing it
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
bull Increase your internal collaboration
No more working in silos and no more narrow-sighted innovation
17
How to make the most out of digital transformation
bull Improve efficiency
Delegate like a boss Ask for help and pass off tasks to increase productivity
bull Have deeper data analysis
Extract insights and deepen customer analyses to improve ROI
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
18
How to make the most out of digital transformation
bull Have a greater competitive advantage
Businesses build advantages that executives recognize
bull Improve the customer journey
Improve conversions and revenues by improving your customer experience
bull Increase customer conversion and loyalty
Seamless customer experience contributes to increased customer loyalty
So what are you waiting for
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
employee resistance
to change
Reinventing everything may cost you a fortune and have side
effects
1 fear of the unknown
lack of competence etcetchellip
2
3 4
19
Watch out for the restraints
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Werenrsquot you working peacefully
20
Facing People with Doubts and Second Thoughts
What to do now
Werenrsquot you better off without it
Who will help you break through the barriers
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
21
They are your business enablers
Your Key Players Can Protect Your Commitment to Success
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Digital transformation cannot be fully addressed from a purely IT
perspective It requires cooperation between several business owners
and proper change management
22
The Key Players
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
23
Top Management Top Influencers
Top ExecsIT Geeks
Internal Comms
HR People
The Key Players
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
bull HR teams need to evolve from passive
administrator to key influencer
bull IT needs to centre around the
employee experience as a whole
Empowering individual and collective
performance
24
The Key Players
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
HRrsquos business value lies in technology and the ability to own modern IT
evolution issues and thatrsquos why we should find them on the front lines
25
The Key Players
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Internal communicators also play a key role because they build
confidence around collaboration Not communicating and not sharing
what people need to know to get work done is a big issue
26
The Key Players
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Transparency and knowledge-
sharing are important when it
comes to making people feel
connected and giving
individuals a voice within the
workplace
27
The Key Players
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Even though strategy rather than technology drives success IT geeks are strong advisors
Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually
facilitate the adoption of the digital transformation strategy
28
The Key Players
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Leading by example is part of playing
the game
CEOs amp managers need to go beyond
saying going digital is a good thing and
actually do it
29
The Key Players
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Leaders need to be influencers in the
physical virtual and augmented
worlds The more leaders understand
digital trends and technologies the
more confident their colleagues will
be
30
The Key Players
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
At first glance what do you think about digital transformation Does this
scare you or excite you
How about giving it a try and reaching your businessrsquos full potential
through a fully featured collaboration solution
Having a Successful Digital Transformation Strategy
31
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Main points to consider
Having a Successful Digital
Transformation Strategy
32
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
SourceDuval Union Consulting
Having a Successful Digital Transformation Strategy
33
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Having a Successful Digital Transformation Strategy
Assessment
Create a basic strategy and
tactical insights in order to
understand
bull your customers
bull the market
bull your challenges and
opportunities
34
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Having a Successful Digital Transformation Strategy
Strategy
The team has to come up with
possible ideas that will be used
later to map out market
problems
The outcome is a clearly
defined transformation strategy
and an action plan
35
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
You need to
bull define the key market
problems and
bull map out creative ideas and
solutions
Only ideas with good problems
behind them will survive
Having a Successful Digital Transformation Strategy
Roadmap
36
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
The case is high level based on
a digital first setting and it
serves as a starting point for
further elaboration by the client
This can be extended to dive
deeper into specific cases
and define new cases
Having a Successful Digital Transformation Strategy
Business Cases
37
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
This occurs when you present
the management summary to
the clientrsquos key stakeholders
and discuss possible next steps
in the transformation process
Having a Successful Digital Transformation Strategy
Debriefing
38
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
SourceDanairat Thanabodithammachari
The process explained above will then transform a vision a mission
services organisations and digital initiatives into a business process and
technology for the organisation
Having a Successful Digital Transformation Strategy
39
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
But whatrsquos the point of conducting a digital transformation
strategy without measuring its success
You need to know that your digital transformation is
conducted through collaborative tools Choose a suitable
solution before measuring its success
Now letrsquos play with numbers a little bit
Measurement amp KPIs
40
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
According to McKinsey fewer than 15 of companies can quantify the
return on investment of their digital initiatives
Thatrsquos a small number for such a huge project right
Measurement amp KPIs
41
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Evaluating returns from digital technologies is hard because traditional
metrics such as ROI do not capture the wider impact of digital investments
Measurement amp KPIs
42
Active Users Scale Engagement
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
To measure the impact of digital transformation you need to look
beyond traditional financial key performance indicators and focus on
digital traction metrics instead
Measurement amp KPIs
43
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
Leading venture capital and private equity firms such as DFJ General
Atlantic Monashees Capital and Andreessen Horowitz are using the
following metrics (or a subset of them) to analyze the digital traction of
businesses in which they are investing
Measurement amp KPIs
44
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
SourceWord Economic Forum
Measurement amp KPIs
45
Active Users Scale Engagement
bull Number of
visitors
bull Number of
registered leads
bull MOM (month-on-
month) growth in
registration
bull Organic user
acquisition
bull Number of active
users
bull Monthly active
users
bull Ratio of new
users to repeat
userscustomers
bull Conversion rate
bull Abandon rates
bull Net promoter
score (NPS)
bull Customer
satisfaction
index
bull Downloads
bull Bounce rate
bull Sources of traffic
bull Customer
concentration
risk
bull Number of likes
amp shares
Digital
Traction
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
In a nutshell companies need to measure and monitor a combination of
essentially behavioural metrics such as frequency of use customer
engagement and number of users which they can use to communicate
the popularity and market adoption momentum of a product or service
Measurement amp KPIs
46
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
47
Digital transformation in 5 soundbites
Source
Digital transformation in 50 soundbites
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
48
Digital transformation in 5 soundbites
ldquoThis isnrsquot a waste of
money itrsquos the necessary
cost of changerdquo Edward
Humphrey Director of
Digital BFI
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
ldquo Itrsquos all about leadership Itrsquos as
simple as that Simple answer
difficult solutionrdquo Vicky
Browning Director
CharityComms
49
Digital transformation in 5 soundbites
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
50
Digital transformation in 5 soundbites
HR has a unique role to play minus
but itrsquos currently under-
delivering because people
donrsquot see how important it is in
this transformationrdquo Owen
Pringle Director Therein
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
51
Digital transformation in 5 soundbites
ldquoCollaborate minus share your code
share your plans share content
share resourcesrdquo Ed
Humphrey Director of Digital
BFI
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
52
Digital transformation in 5 soundbites
ldquo This is not just a question of
changing skillset It is a changing
of mindsetrsquo Julie Dodd Author
of The New Reality
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation
If yoursquore eager to learn more about digital transformation feel free to get in
touch with
53
Veronika Mazour Julien Brulland Nouha Blagui
54
httpswwwexoplatformcomcompanyenhomepricing
Ready for the transformation