Dealing withthe unexpected
as the new normal B&C | Lisbon September 3rd 2011
Jean-Yves Huwart
Table of contents
1. Why is the unexpected becoming the new normal ?
2. New managerial and organisational approaches
3. Conclusion & Q&A
1. Why is the unexpected becoming the new normal ?
1. Faster 1. Faster changeschanges
Flickr: Bashed
Source : onehandedblogger.com
2. Much more 2. Much more playersplayers
in the game in the game
Picture : Picanol
3. Global macro-economic3. Global macro-economicunbalancesunbalances
4. Value shifts4. Value shifts
1. Faster 1. Faster changeschanges
Flickr: Bashed
Flickr: Tomcatgeorge
Cheap and rapid transportCheap and rapid transport
Flickr: Cycling is good for you
Global newsGlobal news
Flickr Bruno Abreu
One click away informationOne click away information
Shortening of the innovation cyclesShortening of the innovation cycles
More than 300 different patentsMore than 300 different patentsin one single mobile phonein one single mobile phone
Research partnerships, with unversities, corportation, research
centers, etc...
Computing + Genomic,...reduce Computing + Genomic,...reduce R&D development time by 50%R&D development time by 50%
PharmaPharma
Virality increase due toVirality increase due tothe boom of social networkingthe boom of social networking
Disruptive innovation
Source : onehandedblogger.com
2. Much more 2. Much more playersplayers
in the game in the game
Robert Cleveley- The Battle of Cape St vincent
XVIII-XIX century :economy and trade run by nations
Source: The Coca Cola Cy
XXth century : the economy mainly relies on
corporations
XXIst century :the era of the connected individuals
7 months development in Belgium,with... 7 people
Dune tablet (Belgium)
Contract Manufacturing
Flickr Nedral
Pick up freelanceson the web
“Everything goes on the cloud”
Facebook, Twitter, Zynga, Facebook, Twitter, Zynga, Groupon and LinkedInGroupon and LinkedIn
are worth 170 billions $ are worth 170 billions $ togethertogether
Flickr : Chris
The oldest is 7 years oldThe oldest is 7 years old
Flickr : Jornal de Ibaiti
In 2011, already 5 out of 30 biggest In 2011, already 5 out of 30 biggest corporations in the world are basedcorporations in the world are based
in an emerging country...in an emerging country...Petrobras
High speed train in China will cover a network of 50.000 km by 2020
Picture : Picanol
4. Global macro-economic4. Global macro-economicunbalancesunbalances
Flickr: Usacepublcaffairs
Flickr : Thereboot
4. Value shifts4. Value shifts
2. New managerial and organisational approaches
• Ecosystem• Communauties• Intrapreneurship• Business boostrapping• Social communication• Iteration• Pivoting• Lateral thinking• Open innovation• Peer to peer funding• Micro-credit• Etc.
A new management vocabulary
Flickr drypics (away 'til mid Sep.)
Strategic intelligence
Open Innovation
Ford and Toyota to team up on hybrid engine for trucks
(August 22nd 2011)
Agile management methods
Flickr : VFS Digital Design
Exploration spots, rapid prototyping, co-creation platforms, living labs...
““Brigade Combat Teams” Brigade Combat Teams” modernisationmodernisation
"We are rapidly integrating this technology with the network to provide
Soldiers down to the platoon level with the kind of important battlefield situational
awareness that is needed in such complex operating environments as Afghanistan,"
Tweel Michelin
Lateral thinking
Change in business models
Car2Go(Daimler Group)
3. Conclusion
Challengesand... opportunities !
• Thank you !
