www.asianaviation.com
ABOUT DEFENCE REVIEW ASIA (DRA) DRA is a regional defence magazine published by Asian Press Group Pte Ltd in Singapore. Its objective is to meet the requirements of defence professionals with unbiased quality coverage of defence issues in the Asia-Pacific region. DRA provides unrivalled reporting and analysis by respected regional and worldwide subject knowledge experts under the Editorial direction of renown defence journalist and war correspondent Kym Bergmann.
Asia has become one of the largest and most demanding defence markets in the world and with the region undergoing continual development the need for state-of-the-art defence equipment is foremost in the strategic plans of many countries.
EDITORIAL CONTENT• India Outlook- news and events in the Indian defence market
• Indonesian Outlook- news and analysis on the Indonesian defence market and politics
• Australian Outlook- news and events in the Australian and Pacific region
• Asian Outlook- news and events in the region as a whole
• China watch- Regular features articles dealing with developments in the Chinese defence forces
• Individual defence industry views- looking at select countries and their industry bases
• Major shows and exhibitions- attendance at all major events in the region and internationally will be reported
WHY YOU SHOULD ADVERTISE IN DEFENCE REVIEW ASIA (DRA)✓DRA has a CAB audit of over 9000 and
readership of 14000+ which provides the ‘highest value for advertising dollar’ of any regional defence publication
✓The Asian region is the fastest growing defence market in the world
✓DRA with its broard range of topics is widely read by Government decision makers and industry leaders
✓DRA’s editorial content and articles are widely quoted
✓All content is originally researched and tailored to the needs of a true regional defence publication, which ensures high value for readers and advertisers
✓DRA’s online digital format is available for the readers convenience for use with smart phones and tablets
✓Subscription copies are sent directly to individual readers – there is no bulk dumping
✓Additional correspondents in Europe and North America guarantee thorough coverage of issues.
✓DRA supports and encourages the use of social media- you can see what we say daily by following us on Twitter and Facebook
✓DRA offers a wide variety of print, online and digital packages
© Ventura Media Asia Pacific Pty Ltd 2012www.defencereviewasia.com
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DEFENCE | STRATEGIC AFFAIRS | HOMELAND SECURITY | BUSINESS | EXPORTS AND TRADE | TECHNOLOGY | ANALYSIS
ISRAELI REGIONAL EXPORTS
CHINA - PHILIPPINES DISPUTE ANALYSIS
SINGAPORE’S SOLDIER MODERNISATION PLANS
JULY 2012VOLUME 6, NUMBER 5MICA (P) 150/03/2007
ASIAN MAIN BATTLE TANK PROGRAMS
DRA July 2012.indd 1 16/07/12 10:23 PM
DRA READERS SURVEY JULY 201271% of readers surveyed have been reading DRA for more than 4 years.
62% of readers surveyed spend more than 30 mins+ reading DRA.
78% will share their copy amongst colleagues and friends.
75% of readers surveyed log onto www.defencereviewasia.com.
65% of readers surveyed wish to receive DRA in digital format
76% of readers surveyed rate DRA’s editorial content to be always current, timely and of the highest standard.
98% of readers surveyed will continue subscribing and reading DRA.
OUR CONTENT
REGULAR TOPICS WE COVER
WHAT OUR READERS SAY“In managing our Defence business in this current climate there is an never ending stream of information which needs to be reviewed, updated, distributed and audited. Defence Review Asia fulfils an essential role in one aspect of this 'market intel'. DRA is well structured and particular details extracted in a manner which is both concise and precise further adding value to this essential read at all levels of the organisation. We look forward to our continued relationship with DRA in 2012.”
- Mike Riley Managing Director - Asia Pacific Region. Rheinmetall MAN Military Vehicles Australia
"The comprehensive coverage and sharp analyses of key defence issues provide a great insight into the region's defence sector. Defence Review Asia is a definite good read and a key source of information."
- Kevin Dell, Southeast Asia Vice President Eurocopter
“Defence Review Asia provides constructive insight into the region's military affairs. I consider it a valuable information source, particularly in such a dynamic part of the world."
- Mark Baker, Managing Director, Sonartech ATLAS Pty Ltd
✓ Current conflicts, especially in Central Asia
✓ Major procurements
✓ Emerging technologies
✓ Country force structure analysis
✓ Regional defence industry
✓ Military exercises and deployments
✓ Weapons, tactics and ‘lessons learned’
✓ Budget information and analysis
✓ Science and Technology
✓ Guest analysis and commentary
✓ Cyber security
www.defencereviewasia.com
DIRECTORY
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DEFENCE / STRATEGIC AFFAIRS / HOMELAND SECURITY / BUSINESS / EXPORTS AND TRADE / TECHNOLOGY / ANALYSIS
Unmanned surface vesselsAnti-submarine warfare in Asia PLA equipment in Hong Kong
India’s MMRCA winner - Rafale
MARCH/APRIL 2012VOLUME 6, NUMBER 2MICA (P) 150/03/2007
See us at DSA Stand 3P30
DRA March 2012.indd 1
8/03/12 4:32 PM
DIRECTORY
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DEFENCE / STRATEGIC AFFAIRS / HOMELAND SECURITY / BUSINESS / EXPORTS AND TRADE / TECHNOLOGY / ANALYSIS
China - Philippines dispute analysis
Singapore’s soldier modernisation plans
JUNE 2012VOLUME 6, NUMBER 4MICA (P) 150/03/2007
Asian Main Battle Tank Programs
Israeli regional exports
DRA May 2012.indd 1 30/05/12 1:58 PM
DIRECTORY
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DEFENCE / STRATEGIC AFFAIRS / HOMELAND SECURITY / BUSINESS / EXPORTS AND TRADE / TECHNOLOGY / ANALYSIS
Asian region
submarine programmes
Maritime surveillance
- manned and unmanned solutions
Naval cruise missiles
Modernising China’s underwater fleet
MAY 2012VOLUME 6, NUMBER 3
MICA (P) 150/03/2007
DRA April 2012.indd 1
19/04/12 7:47 PM
CIRCULATION BREAKDOWN BY COUNTRYREADERSHIP BREAKDOWNREADER PROFILE BY JOB TITLE NO. %
GOVERNMENT
MINISTRIES - Prime Minister, Cabinet Ministers & Ministries - Trade, Commerce, Finance Industry
945 10
DEFENCE DEPARTMENT - Department of Defence, related bodies & Government Departments
1111 12
EMBASSIES - Embassies, Defence Attaches & Trade Commissions
261 3
Total 2317 25
MILITARY
ARMY - Chief, Commanders & Senior Officers 2215 24
NAVY - Chief, Commanders & Senior Officers 1165 13
AIR FORCE - Chief, Commanders & Senior Officers 923 10
DEFENCE FORCE ESTABLISHMENTS - Institutes & Academies
313 3
Total 4929 53
INDUSTRY
DEFENCE INDUSTRY - Program and Business Development Manager, Directors, VP'S
2020 22
DIRECTORS & GENERAL MANAGERS 273 3
Total 2293 25
Grand Total 9226 100
AUSTRALASIA
Australia 500
New Zealand 104
Papua New Guinea 12
Total 616
ASIA (North & South)
Bangladesh 73
Brunei 73
Cambodia 63
China 599
Hong Kong 288
India 1165
Indonesia 487
Japan 276
Laos 14
Malaysia 1036
Myanmar 53
Nepal 71
Pakistan 337
Philippines 245
Singapore 1047
South Korea 54
Sri Lanka 99
Taiwan 272
Thailand 489
Vietnam 77
Total 6818
MIDDLE EAST
Israel 84
Kuwait 1
Lebanon 1
Qatar 30
Turkey 62
UAE 223
Total 401
AMERICAS
Canada 123
USA 503
Chile 3
Brazil 11
Total 640
AFRICAN NATIONS
African Nations 51
Total 51
World Total 9226
Total Readership 14000
READERSHIP
As per March 2012 CAB Audit
Website statistics
Monthly average page views:
Monthly average visits:
MILITARY 58%
www.defencereviewasia.com
MINISTRIES
DEFENCE DEPARTMENT
EMBASSIES
ARMY
NAVY
AIR FORCE
DEFENCE FORCEESTABLISHMENTS
DEFENCE INDUSTRY
DevelopmentManagers, Directors,VP's
MINISTRIES
DEFENCE DEPARTMENT
EMBASSIES
ARMY
NAVY
AIR FORCE
DEFENCE FORCEESTABLISHMENTS
DEFENCE INDUSTRY
DevelopmentManagers, Directors,VP's
CENTRAL ASIA
Azerbaijan 1
Kazakhstan 5
Kyrgstan 2
Tajikistan 2
Turkmenistan 2
Uzbekistan 3
Total 15
EUROPE
Austria 10
Belgium 9
Czech Republic 18
Denmark 6
Finland 8
France 132
Germany 117
Greece 6
Italy 55
Luxembourg 1
Norway 21
Poland 5
Russia 34
Spain 21
Sweden 48
Switzerland 44
Netherlands 16
Ukraine 1
United Kingdom 125
Total 685
MONTH BONUS DISTRIBUTION FEATURES DEADLINES
FEB 2013 Aero India 6-11 Feb Idex Abu Dhabi 20-24 Feb Avalon Airshow Melbourne 26 Feb-3 March
• Main battle tank developments• Indian attack helicopter update• Regional UAV programs• A400 M sales prospects
Booking 7 JanMaterial 14 Jan
MAR/APR 2013 Lima26-30 March GSA Singapore 2-4 April
• Asia's surface ship programs• Military Communications programmes in Asia• US air projects in the Region • The Royal Malaysian Navy Programs
Booking 25 FebMaterial 4 Mar
MAY 2013 IMDEX 14-16 May • Regional Naval Helicopter Programmes• Defence issues for Singapore • Asian submarine acquisitions• Surface ship self defence
Booking 15 AprilMaterial 2 May
JUNE 2013 Paris Airshow La Bourget 17-23 June
• French Aerospace Industry• Russian Air defence systems• Asian AEW&C programs• Ballistic Missile Defence
Booking 20 MayMaterial 27 May
JULY/AUG 2013 Taipei 15-19 Aug
• Israeli Industry Update• Asian trainer aircraft programmes• Indian budget analysis • Night Vision Systems• Regional network-cenetric programs
Booking 22 JulyMaterial 29 July
SEPT/OCT 2013 Pacific 2013 7-10 Oct Seoul Airshow Korea 22-27 Oct
• Republic of Korea Airforce programs• Future of Korean Aerospace manufacturing• UAS development for Asia• Maritime patrol aircraft
Booking 12 AugMaterial 19 Aug
NOV 2013 Defence & Security Bangkok 6-9 Nov
• German Defence Industry ?• Light armored vehicles for Asia• Ground based tactical communications in Asia• Security challenges for Thailand• Small arms acquisitions
Booking 7 OctMaterial 17 Oct
DEC/JAN 2014 • Grouned based air defence• Regional Surface Ship Programmes• Naval Aviation in the Asian Region• China’s power projection capabilities
Booking 2 DecMaterial 9 Dec
DRA 2013 FEATURES
The year’s line-up will feature regular one-on-one interviews with senior industry figures.
Proposed Features are subject to updates & changes
DRA will endeavor to publish scheduled features listed in this media kit, however, this is subject to change without notice. An updated synopsis is produced ten weeks prior to published deadlines. If you wish clarification before booking advertisements please contact your advertising representative. The publisher cannot accept responsibility for incorrect advertisement placements.
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ADVERTISING MATERIAL Raymond Boey
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Phone +65 6457 2340
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AUSTRALIA, NEW ZEALAND & ASIA-PACIFICMarilyn Tangye ButlerPh: +61 2 9526 7188 Fax: +61 2 9526 1779 Mob: +61(0)410529324 [email protected]
USA, CANADA & SOUTH AMERICASouth East & South America Joan DalyPh: +1 703 938 5907 Fax: +1 703 938 5910 [email protected]
New England, Upper Mid West Maryann JohnstonPh: +1 201 924 6451 [email protected]
West Coast, Mid Atlantic & Canada Tony CalamaroPh: +1 610 449 3490 [email protected]
EUROPEDiana ScognaFax: +33 1 7079 0534 Mob: +33 (0)6 6252 2547 [email protected] [email protected]
RUSSIA/ CIS STATESYuri LaskinLaguk Co Ltd Ph: +7 495 912 1346 Fax:+7 495 912 1260 [email protected] [email protected]
ISRAELAsa talbarTalbar Media Ph:+972 77 562 1900 Fax: +972 77 562 1903 [email protected]
DRA CONTACTS
www.defencereviewasia.com
EDITORIALKym BergmannPO Box 88 Miranda NSW 1490 Australia
Ph: +61 2 95267188 Fax: +61 2 95261779 Mob: +61 (0) 412 539 106 [email protected]
ADVERTISING MATERIAL DELIVERYAsian Press Group Pte Ltd Attn: Raymond BoeyBlock 729 #04-4280 And Mo Kio Avenue 6 Singapore 560729
Ph: +65 6457 2340 Mob: +65 9666 7048 Fax: +65 6456 2700 [email protected]
DRA TERMS AND CONDITIONS
Terms and Conditions
1.These terms and conditions shall apply to, and form part of, each Order for advertising placed with the Publisher. No person may vary these terms and conditions without the approval in writing from the Publisher or his/her duly authorised officer.
Obligations of Publisher
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Order Requirements
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(i). A signed and dated facsimile transmission; email attachment of the proof of advertisement from the Advertiser or its Agent will be sufficient acknowledgement that the Advertiser has approved the final artwork.
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Publisher
Asian Press Group Pte Ltd Company number: 200611219N Revised: 1 August 2011
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