WORKSHOP: Meeting Business & Community
Goals Through Youth Mentoring
Moderator: Daniel Horgan, Corporate Partnerships Consultant, MENTOR: The National Mentoring Partnership
Kristin Howard, Senior Director, Development, MENTOR: The National Mentoring Partnership
Elizabeth Santiago, Senior Director, Programs, MENTOR: The National Mentoring Partnership
Hosted by
@MENTORNational www.mentoring.org
Meeting Business & Community GoalsThrough Youth Mentoring
2017 International Corporate Citizenship Conference
Tuesday, March 28, 2017 | 11:15am – 12:30pm
@MENTORNational www.mentoring.org
Welcome and Introductions
Daniel Horgan
Corporate Partnerships Consultant
MENTOR
Elizabeth Santiago
Senior Director, Programs
MENTOR
Kristin Howard
Senior Director, Development
MENTOR
@MENTORNational www.mentoring.org
Articulate the business case for youth mentoring
Operationalize corporate youth mentoring programs
Integrate effective employee engagement practices in youth mentoring
Highlight measurement and evaluation practices for youth mentoring
Session Objectives
@MENTORNational www.mentoring.org
For 25 years, MENTOR has been raising public awareness, developing and
delivering resources to mentoring programs, and promoting quality through
standards, cutting edge research and state of the art tools.
MENTOR is at the crossroads of education, business and community, facilitating
a network of affiliate Mentoring Partnerships and over 5,000 mentoring programs in all
50 states.
MENTOR is ranked as one of America’s top-performing 100 nonprofit organizations
(Social Impact 100).
MENTOR Overview
@MENTORNational www.mentoring.org
The Need for Mentoring
9
46 MillionAll young people
ages 8-18
24 MillionYoung people facing
risk factors
22 MillionYoung people with
no risk factors
15 MillionHad a mentor
2.4M structured
12.6M informal
9 MillionNever had a mentor
15 MillionHad a mentor
4.5 M structured
10.5M informal
7 MillionNever had a mentor
@MENTORNational www.mentoring.org
Employee engagement, satisfaction and retention
Future workforce cultivation
Supporting vibrant communities (including customers)
Aligning mentoring engagement with business strengths
Connecting corporate citizenship with brand experience
The Business Case for Mentoring
Business
CommunityYouth
@MENTORNational www.mentoring.org
The Pitch Formula
• Starting with shared values helps individuals "hear" our messages.
Lead with valuesand vision.
• Frame problems as a threat to our vision and values. Choose facts carefully, and break facts down into manageable pieces of information, into stories that people can digest.
Then introduce the problem.
• Positive solutions leave people with choices, ideas and motivation. Assign responsibility - who can enact this solution?
Pivot quickly to solutions.
• What can this specific individual / partner do? Try to give them something concrete, that they can picture themselves doing…options ranging from low to high effort.
Call to action.
Source: Opportunity Agenda
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Program Design & PlanningCase Study #1 – Penny Buck Bank
• Operates in Boston, NYC, DC, and Philadelphia
• 800 employees – HQ + branches + call centers
• High % of millennials in workforce
• Recognized for online banking tools & services
• Existing partnership with Boys & Girls Clubs
Case Study #2 – Randy’s Retail Outlet
• Operates outlet stores in 40 states
• 10,000 employees – HQ + stores + warehouse
• High % of HS and college students in workforce
• Strong partnerships with recognized brands
• Existing partnership with DonorsChoose.org
@MENTORNational www.mentoring.org
Strong commitment from leadership demonstrated by
adequately resourcing mentoring initiatives, establishing a culture
of mentoring throughout the entire organization and being directly
involved in mentoring.
Thoughtfully developed partner relationships that connect
partner needs with company resources and are sustained
through respect, trust and open communication.
Genuine and targeted employee engagement including
personal invitations from leadership, consistent recruitment
campaigns, a variety of mentoring options with different partners,
policies and incentives that encourage participation, training and
support, and recognition.
Effective Practices in Corporate Youth MentoringCompanies interviewed
for this report:
American Express
AT&T
Bank of America
Bloomberg
Blue Cross Blue Shield
Citi
Coastway Community Bank
Comcast
Ernst & Young LLP
First Niagara
GE
IBM
Intel
Luxottica
3M
The Ritz-Carlton
State Street
Viacom
@MENTORNational www.mentoring.org
Mentor Motivations
Recruitment
Retention
Developing and enhancing one’s career
Enhancing and enriching one’s personal development
Conforming to the norms of significant others
Escaping from negative feelings
Learning new skills and practicing underutilized abilities
Expressing values related to altruistic beliefs.
Mentors often have multiple motivations so it is helpful to
incorporate several motivations into recruitment messaging.
@MENTORNational www.mentoring.org
Elements of Effective Practice in Mentoring
Standard 1: Recruitment
Recruit appropriate mentors and mentees by realistically describing the program’s aims and expected outcomes.
Standard 2: Screening
Screen prospective mentors to determine whether they have the time, commitment and personal qualities to be an
effective mentor.
Standard 3: Training
Train prospective mentors in the basic knowledge and skills needed to build an effective mentoring relationship.
Standard 4: Matching
Match mentors/mentees along dimensions likely to increase the odds that relationships will endure.
Standard 5: Monitoring and Support
Monitor mentoring relationship milestones and support mentors with ongoing advice, problem-solving support, and
training opportunities for the duration of the relationship.
Standard 6: Closure
Facilitate bringing the match to closure in a way that affirms the contributions of both the mentor and mentee and offers
both individuals the opportunity to assess the experience.
Elements of Effective Practice
www.mentoring.org/program-resources/elements-of-effective-practice-for-mentoring/
@MENTORNational www.mentoring.org
Mentoring Program Evaluation
Corporate Alignment – How is a company’s mentoring program aligned with its brand, values, goals
and capacity?
Elements of Effective Practice for Mentoring – Does a company’s youth mentoring program align
with research-based standards?
Data Collection – How will a company collect the quantitative and qualitative data to assess the impact
of its mentoring program (i.e. surveys, interviews, focus groups)?
Measurement Guidance Toolkit - http://bit.ly/2cUsFFJ
Impact Reporting – How will a company report the diversity of impact generated by its mentoring
program with key stakeholders (i.e. mentees, mentors (employees), company, community)?
@MENTORNational www.mentoring.org
Mentoring Program Evaluation
Stakeholder Top Interests Prioritized Data Preferred Method Reporting Frequency
Senior Leadership
Employees
Community
@MENTORNational www.mentoring.org
Additional Resources from MENTOR Online Philanthropic Community of Practice
Online portal for corporations, foundations and donors to connect & share resources
Mentoring Connector
National database of mentoring opportunities
National Mentoring Resource Center
National clearinghouse of tools, resources and practices
Collaborative Mentoring Webinar Series + IMPACT Webinar Series
Free webinars by practitioners for practitioners
National Mentoring Summit – Philanthropic Partnerships Track
Annual conference with 1,000+ practitioners, philanthropic partners, researchers, etc.
Guide for Mentoring Boys and Young Men of Color
@MENTORNational www.mentoring.org
Questions?
For more information:-Daniel Horgan, MENTOR – [email protected]
-Kristin Howard, MENTOR – [email protected]
-Elizabeth Santiago, MENTOR – [email protected]