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The top documents tagged [global marketing management]
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global marketing management
PP 07 Segmentation
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Brand Name Change Over Strategies - Chap 12
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The Emerging Service Logic Mindset
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International Marketing Segmentation and positioning
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For Tbwa & Advertising
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For Tbwa & Advertising
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The Emerging Service Logic Mindset
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International marketing seg & positioning
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S-D Logic The Emerging Service-Logic Mindset: An Introduction and Global Implications Presentation for the Pacific Asian Management Institute PALS Lecture.
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11 - 1 Chapter Learning Objectives How global marketing management differs from international marketing management The increasing importance of international.
218 views
Chapter 17Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 17 Export and Import Management.
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Vcu business school presentation
46 views
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