Marketing Summit Opening,Gamechangers Turkey Awardsand FinalistsPeter Fisk, Tanyer Sönmezer

Helene AckermannSalesforceMarketing CloudTransformation ofCustomer Journeyby Real One to OneMarketing

03 December 2014 Wednesday

Registration

MAIN SESSIONS

MAIN SESSIONS

Štefan Klein Explore ... Change your Market

Niraj DawarDisrupt … Change your Strategy

Interaction with Inspire AwardNominees

Marty NeumeierInspire ... Change your Brand

Baran YurdagülAveaDeciphers of BehaviorInteraction with Impact AwardNomineesSavaş YılmazerDemirören MedyaMilliyet.com.tr ... We are Changingthe Rules

Rita Clifton CBEImpact … Change your Results

Ömer ŞenAveaBig Data and New Generation MobileMarketing

Ahu ÖzyurtCNN TÜRKIs the End of theMedia Came?

Kerem ÖzsüEvent GatesIndoor Positioningin Action

Evren Aksoyİstanbul Business SchoolMutation of the MarketingMix as the Game Changes

Banu BarbarosoğluMedyaNetFinding “The One”! ADigital Path ThroughThe One

Hale Yiğitler,Prof. Koen PauwelsGfK TürkiyeShopper Preferences andReactions to Price andDiscounts in FMCG

Murat KolbaşıArzum A.Ş.Are You Ready for a Rich TurkishCoffee Experience?

Ali ŞahinGfK TürkiyeUnlocking NewInsights: UniqueConnection of BigData and Media

Elif ŞengülARMAGGANThe Slow FashionMovement ChangePerspective

Yalçın PembecioğluBigumiguHow to spot trends:Surviving in theinformation flood

Seda Mızraklı FerikKrea Digital MarketingGame’s Changed In DirectMarketing. Digital is theNew King!

Pınar Ercan TursunFord OtosanHow Can a Baby Change the Game?

Interaction with Disrupt AwardNominees

Interaction with Explore AwardNominees

Interaction with Think AwardNominees

Marmara Topkapı A Topkapı B Dolmabahçe A Dolmabahçe C

Closing

Coffee Break

09:15

10:25

09:00

11:25

17:15

17:25

17:55

12:05

12:15

12:30

13:45

15:20

16:15

14:25

13:55

11:35

18:10

16:45

09:00

Tanyer SönmezerThe Gamechangers of Turkey

09:4509:30

10:15

Whitney JohnsonThink ... Change your Vision

10:1509:45

Peter FiskHow will you be a Gamechanger?

09:3009:15

08:00

10:55

16:45

17:15

17:25

11:35

12:05

12:15

13:15

14:40

15:35

13:55

13:45

11:25

Coffee Break / Coffee Talk with Starbucks (Dolmabahçe C Room)10:5510:25

17:55

Lunch / Fair Visit13:1512:30

PARALLEL SESSIONSBreak - Room Change14:4014:25

Break - Room Change15:3515:20

16:15

Anadolu Auditorium

www.pazarlamazirvesi.com | /MrktngSummit /Management Centre Türkiye (MCT)

Management Centre Türkiye and Eventus reserve the right to make changes in conference flow and programme.The fair is being organized at the Marketing Summit in accordance with the law 5174,

with the permission of the Union of Chamberand Commodity Exchanges of Turkey - TOBB.