10 FREE WAYS TO INCREASE YOUR ONLINE AUDIENCE

APSE June 2009Pittsburgh, Pa.

ONE.MORE. CLICK.

What “audience” is all about:

Who’s your marketing department?

It’s

YOU!

Pickle? Tomato? Facebook!

The well-known

and the more obscure

1. NETWORK AND PROMOTE!

Networks and aggregators

Facebook.com (fan pages, too)

MySpace.com Twitter.com LinkedIn.com MiGente.com Hi5.com BlackPlanet.com

Flickr.com Pictopia.com YouTube.com Fark.com Digg.com Reddit.com Del.icio.us MediaTakeOut.com Drudge Report

PhotosVideos (mogulus.com)Art elements (word clouds, wordle.net)Games (quizzes, http://www.mystudiyo.com/create)

Chats (CoverItLive.com)

2. Creation Station

Unmute your audience!

3. Comment Control

4. Find the hidden e-mail lists

5. Give Community Bloggers a Voice

Chron.ComHamptonRoads.ComYour.hub.com

Meet your audience – face to face!

6. “Citizen Jane” Projects

7. Find the Fanatics!

WEATHERSPOTTERS

Columnists must be bloggers, too.

8. Blog it!

9. Multimedia: The Big Tease

10. Know your metrics

Kyle Tucker’s audience:

How’d they get here?

• Direct links • TechSidelin

e.com • Google

search • MySpace

Where do they live?

• U.S. • Canada • Great

Britain • Germany

Who’s the Internet provider?• Cox • Verizon • Comcast • Road

Runner

What’s the browser?• IE7• IE6• Firefox• Safari

And one last thing:

DIY!

ONE.MORE. CLICK.

What “audience” is all about:

Poynter-McCormick Change Leaders Fellowship Program

The Poynter Institute

McCormick Foundation

The Virginian-Pilot, PilotOnline.com

Deb Markham, producer, HamptonRoads.com

Credits:

PilotOnline.com