Post on 19-Nov-2014
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1. What does “wants” and “buying power” results into?
a. Needb. Satisfactionc. Necessityd. Demande. Require
Core Marketing Concepts
• Needs, wants, and demands
• Target markets, positioning, segmentation
• Offerings and brands
• Value and satisfaction
• Marketing Channels
• Supply Chain
• Competition
• Marketing Environment
Demand
• This is the wants for specific product backed by an ability to pay
1. What does “wants” and “buying power” results into?
a. Needb. Satisfactionc. Necessityd. Demande. Require
2. ______ is the art and science of choosing target markets and getting,
keeping, and growing customers.
a. Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above
Marketing Management
• Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
2. ______ is the art and science of choosing target
markets and getting, keeping, and growing
customers.a. Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above
3. Sales force is part of what Marketing Mix?
a. Place
b. Product
c. Price
d. Promotion
e. None of the above
To acquire the right people in promoting or selling of your product is part of Promotion.
3. Sales force is part of what Marketing Mix?
a. Place
b. Product
c. Price
d. Promotion
e. None of the above
4. Extending warranties for goods is part of what Marketing Mix?
a. Place
b. Price
c. Product
d. Promotion
e. None of the above
Warranties is under Product
4. Extending warranties for goods is part of what Marketing Mix?
a. Place
b. Price
c. Product
d. Promotion
e. None of the above
5. What type of marketing does a Human Resource Department execute
in company?
a. Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing
Internal Marketing is the task of hiring, training, and motivating able employees who want to serve
customers well
5. The task of hiring, training, and motivating able employees who want to
serve customers well
a. Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing
6. What is not included in 5 types of needs?
a. Secret needs
b. Delight needs
c. Real needs
d. Custom needs
e. Unstated needs
5 types of needs
a. Stated needs
b. Real needs
c. Unstated needs
d. Delight needs
e. Secret needs
6. What is not included in 5 types of needs?
a. Secret needs
b. Delight needs
c. Real needs
d. Custom needs
e. Unstated needs
7. What is not a part of the Marketing Management Tasks?
a. Build strong brands
b. Shape market offerings
c. Develop market strategies and plans
d. Increase customer’s buying power
e. Shape market offerings
Marketing Management Tasks
• Develop market strategies and plans
• Capture marketing insights
• Connect with customers
• Build strong brands
• Shape market offerings
• Deliver value
• Communicate value
• Create long term growth
7. What is not a part of the Marketing Management Tasks?
a. Build strong brands
b. Shape market offerings
c. Develop market strategies and plans
d. Increase customer’s buying power
e. Shape market offerings
8. Where does goods and services from a manufacturer market goes before the consumer market based on the
Structure of Flows in Modern Exchange Economy?
a. Government Market
b. Resource Market
c. Intermediary Market
d. Middle Market
e. None of above
8. Where does goods and services from a manufacturer market goes before the consumer market based on the
Structure of Flows in Modern Exchange Economy?
a. Government Market
b. Resource Market
c. Intermediary Market
d. Middle Market
e. None of above
9. All are company orientations except for?
a. Distribution
b. Production
c. Product
d. Selling
e. Marketing
Types of Company Orientation
• Production
• Selling
• Product
• Marketing
9. All are company orientations except for?
a. Distribution
b. Production
c. Product
d. Selling
e. Marketing
10. An amplified voice to influence public opinion is a part of ______?
a. Functions of CMOs
b. New consumer capabilities
c. Improving CMOs success
d. Demand states
e. Marketing Management tasks
New Consumer Capabilities
• A substantial increase in buying power
• A greater variety of available goods and services
• A great amount of information about practically anything
• Greater ease in interacting and placing and receiving orders
• An ability to compare notes on products and services
• An amplified voice to influence public opinion
10. An amplified voice to influence public opinion is a part of ______?
a. Functions of CMOs
b. New consumer capabilities
c. Improving CMOs success
d. Demand states
e. Marketing Management tasks