Post on 02-Nov-2014
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simon@unlockyourbrain.com | +49.177.929 44 33
simon@unlockyourbrain.com | +49.177.929 44 33 simon@unlockyourbrain.com | +49.177.929 44 33
SIMON SMEND Product, Marketing & Sales
FELIX NIENSTÄDT IT, Design & Business
● Rocket Internet ● smava.de ● dealstreet.com ● zalando.de
● Friends since 2004 ● Founded www.epictor.com in 2009 ● Consulted and led a team of 15 in Indonesia
simon@unlockyourbrain.com +49 177 929 4433
● BMW ● Allianz ● Siemens ● Web Analytics System
Who are we?
simon@unlockyourbrain.com | +49.177.929 44 33 simon@unlockyourbrain.com | +49.177.929 44 33
Imagine you could…
learn just by living your live.
simon@unlockyourbrain.com | +49.177.929 44 33 simon@unlockyourbrain.com | +49.177.929 44 33
Learning on your lockscreen
Slide the correct answer to unlock your phone
We already took the first step
simon@unlockyourbrain.com | +49.177.929 44 33
Why put learning on the lockscreen?
● Effortless: No need to dedicate time for learning ● Dependable: You never forget to unlock your phone ● Frequent: 30-60 times a day ● Effective: Many small steps are the best way to train ● Personalized: Algorithm learns and adapts to the user ● Positive reinforcement: Reward - phone unlocked ● Implicit: Brain training becomes natural
patent pending
simon@unlockyourbrain.com | +49.177.929 44 33
FEEDBACK PERSONALIZED
From the user’s perspective
Continuously adjusts to the user, unlock time short and constant
Real-time statistics provide insight and motivation
simon@unlockyourbrain.com | +49.177.929 44 33
And it works… scientifically proven
Strong improvement of math capacity Everyone is learning
simon@unlockyourbrain.com | +49.177.929 44 33
We told the world about it
Media Coverage
Featured
Telekom Top Apps
Telekom Vorteilspaket
App of the Day
Minister of Economic Affairs Rösler meets UYB
simon@unlockyourbrain.com | +49.177.929 44 33 simon@unlockyourbrain.com | +49.177.929 44 33
And users love it!
simon@unlockyourbrain.com | +49.177.929 44 33 simon@unlockyourbrain.com | +49.177.929 44 33
So what keeps us from exploding?
15 days
Users leave when the learning is done
simon@unlockyourbrain.com | +49.177.929 44 33
Q4 2013 Vocabulary Learning
Q1 2014 Content Learning
Q2 2014 Textbook
Companion
What’s next? More content!
Always have something new to teach
simon@unlockyourbrain.com | +49.177.929 44 33
See you on your lockscreen.