Marcela Reyes, MBAChief Branding Officer

Latitudes Training, Coaching and Consulting

www.latitudescoach.com

1

The 2013 Personal Branding Trends and How Translators Can

Leverage Them

A bit about me• 20+ years industry experience• MBA in Marketing• Entrepreneur• 12+ years as a ATA certified Eng>SP translator• Certified Localization Project Manager• Blue Ocean Strategy Certified Practitioner• Professional business, marketing coach and branding coach• Reach Certified Personal Branding Strategist• Reach Certified Online Identity Strategist• Certified 360 Reach™ Brand Assessment Analyst• 2010-2012 ATA’s Spanish Language Division Administrator• Columnist• International speaker

Personal Branding Trends for 2013

William Arruda, CEO and Founder of Reach Personal Branding

1. Curation

Too much content!

Welcome to Content Curation

  Finding groups, content, posts, pictures and organizes and shares the

best and most relevant content on a specific issue online.

If you can’t be a creator….

Then be a curator!

Content Curation Tools

2. Customization

•

You need to be here!

3. Mobile

• 80% search for jobs. (JIBE)

• 77% use mobile job search apps. (Beyond.com)

• Thousands of job search apps.– Lunchmeet– Pocketresume– Sparkshire

4. People

Translators are people, not machines! Promote

yourself. Let others see the human side of YOU and your

business.

5. Pictures

The traditional word-based resume or CV will be quickly replaced with pictures!

https://create.visual.ly/kelly/

6. QR Codes

7. Timelines

http://goo.gl/daQ9D

marcela@latitudescoach.com

MarcelaJenney

marcelareyes

latitudescoachblog.com

www.latitudescoach.com

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