2014 NPD The 5 Essential Stories Fundraisers Should Be Sharing on Social Media

Post on 04-Jul-2015

47 views 1 download

description

The 5 Essential Stories Fundraisers Should Be Sharing on Social Media Kalynn Amadio Ikalynn, Inc. Fundraising through social media is becoming more common because people feel good about giving, and giving online is easy. Story is the heart of your message and social media really values stories. What stories resonate with donors? There are 5 essential stories fundraising professionals and non-profits should be sharing on social media to drive engagement and grow the donor base. get these 5 stories right and you will strengthen donor relationships, create emotional connections that keep current supporters engaged and prospective supporters wanting to learn more about your cause. LEARNING OBJECTIVES/TAKEAWAYS: • Identify and understand the 5 essential stories to share • Identify 5 powerful ways to share these stories • How to make your fundraising efforts more social to improve social media ROI (return on investment)

transcript

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

The

5 Essential StoriesFundraisers

Should Be Telling On

Social Media

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Communication

Learning

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Telling Stories is Better Than Telling Facts

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Stories engage the

Heart

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Stories are Vital

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Stories can be Shared

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Stories capture

Attention

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Essential Story

#1

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

The Big

WHY

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Greenpeace's goal is to ensure the ability of the

earth to nurture life in all its diversity.

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Essential Story

#2

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Social

Proof

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

“When people are abused and assaulted, it is like the doors to their souls slam shut. The goal of Joyful Heart is to let the light, and the life, back in – to banish the darkness and let the healing begin.” ~ Mariska Hargitay

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Facebook’s CEO Mark Zuckerberg challenged Microsoft FounderBill Gates to the #ALSIceBucketChallenge

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

No Celebrities?No Problem!

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Essential Story

#3

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Your

Founder

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

AmeriCare FounderRobert Macauley advises, "You act now and worry about the red tape later".

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Why was your organization started to begin with?

Who identified the need?

What was that like for them?

What were their struggles in the beginning?

Ask these questions:

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Essential Story

#4

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Continuous

Improvement

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Essential Story

#5

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

The

Impact

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Pin caption: Children dance in a child-friendly space in Central African Republic. For a little while they can

forget the horrors of conflict.~UNICEF Canada

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

“My name is Natalia,” she says. “I’m the President.”

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Covenant House Rights of Passage Program

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

An entire section of the website where advocates can share their personal stories and band together.

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

5 Ways To Tell Your Story

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Pictures

Video

Writing

Verbally

By Others

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Web: ikalynn.com

www.facebook.com/kalynn.amadio

twitter.com/kalynnamadio

www.linkedin.com/kalynnamadio

www.pinterest.com/kalynnamadio

plus.google.com/+KalynnAmadio

www.youtube.com/KalynnAmadio

kamadio@ikalynn.com

Blog: www.kalynnamadio.com

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

Learn More:

ActLocalMarketing.com#ACTLOCALmarketing

BoomersUltimateGuidePodcast.com@BoomersUltimate

2014 Ikalynn, LLC kamadio@ikalynn.com914.295.0104

The

5 Essential StoriesFundraisers

Should Be Telling On

Social Media