Post on 09-Sep-2019
transcript
2018 Sponsorship Opportunities
RiversideFestivalofLights.com
Special EventsSpecialEvents@RiversideCA.gov• (951) 826-2391
The Riverside Festival of Lights welcomes guests for six weeks to experience holiday lights and decoration, live entertainment and lots of goodies in Downtown Riverside. The Riverside Festival of Lights is a time-honored tradition for generations of Southern California residents. Attractions at the Riverside Festival of Lights include the Artisans Collective, lighted displays, rides,
entertainment, food vendors, Santa Claus and much more. Come join the celebration at the Riverside Festival of Lights!
2 0 1 7 F O L B Y T H E N U M B E R S
S W I T C H - O N C E R E M O N YEvery year, Riverside’s historic Mission Inn Hotel & Spa, attracts visitors far and wide to kick-off the celebration of Festival of Lights. This single-night event features more than four-million lights, fireworks, live performances and a variety of attractions, the Switch-On Ceremony draws over 75,000 attendees.
Kenny Loggins performing at the 2017 FOL Switch-On Ceremony
Switch-On
750KTotal Attendees
Artisan VendorsEach WeekSocial Media Reach
Gender of Attendees
$129.7MEconomic Impact
24%
20-29 30-39
24%
Under 20
3%
40-49
21%
50-59
15%
60-69
10%
Over 70
3%
Age of Attendees$701Per Family
Average Spent
58% Increase Over Prior Year
55%Female
45%Male
Increase Over 2014175%
Winter Wonderland Sponsor - $50,000Sponsorship Includes:• Sponsor Placement in prominent area of Festival for the entire event• Entertainment Stage Banner with Business Name & Logo for
duration of event• Business Name or Logo on all marketing materials including:
radio, television, press releases, website, print ads, posters & flyers, and social media
• One Night Participant 10’x10’ Space (Anyday)• One Night Artisans Collective Booth (Thursday-Sunday)• Recognition during Switch-On Ceremony• Two Attraction Display Banners with Business Name & Logo
for duration of event seen by more than 700,000 attendees• Business Logo on Directional Map(s)
Market StreetMarket StreetMarket Street
5th Street
Orange StreetOrange Street Orange Street
Lemon StreetLemon Street
Lime StreetLime Street
9th Street9th Street
University Avenue
University Avenue
Mission Inn A
venue
6th Street
5th Street
4th Street4th Street
10th Street10th Street
Mission Inn A
venue
6th Street
Main StreetSanta
MainLibraryRiverside
MetropolitanMuseum
Fox PerformingArts Center
RiversideArt MuseumRiverside
Fire Station 1
RiversideMunicipalAuditorium
Hyatt PlaceCalifornia Tower Marriott
Riverside atthe Convention
Center
Riverside Convention
CenterMission Inn Hotel and Spa
City Hall
Poppy Hi l l
CreativeCorner
Century Wheel
Pedestrian Access Only
Pedestrian Access Only
Carousel
CreativeCorner
Main Street
RiversideFestivalofLights.com
Main Street Riverside
Pedestrian Mall
SponsorshipAreas
Snowflakes & Mistletoe Sponsor - $20,000Sponsorship Includes:• Business Name or Logo on all marketing materials
including: radio, television, press releases, website, print ads, posters & flyers, and social media
• One Night Attraction Participant Space (Monday – Wednesday) - 10’ x 10’ space
• Recognition during Switch-On Ceremony• One Attraction Display Banner with Business Name &
Logo for duration of event, seen by more than 700,000 attendees
• Business Logo on Directional Map(s)
Happy Holiday Sponsor - $30,000Sponsorship Includes:• Entertainment Stage Banner with Business Name & Logo for
duration of event• Business Name or Logo on all marketing materials including:
radio, television, press releases, website, print ads, posters & flyers, and social media
• One Night Participant 10’x10’ Space (Anyday)• One Night Artisans Collective Booth (Thursday-Sunday)• Recognition during Switch-On Ceremony• Two Attraction Display Banners with Business Name & Logo
for duration of event seen by more than 700,000 attendees• Business Logo on Directional Map(s)
North Pole Sponsor - $10,000Sponsorship Includes:• Business Name & Logo at Attractions ticket box and
various locations around event• Official Sponsor Attraction night when your
marketing piece will be distributed to each rider at the ticket box (Monday – Thursday)
• One Night Attraction Participant Space (Monday or Tuesday). Share information about your service or product with Festival of Lights visitors.
• One Attraction Display Banner with Business Name & Logo for duration of event, seen by more than 700,000 attendees
Artisans Collective Sponsor - $5,000The ARTISANS COLLECTIVE is an innovative arts market where the community may purchase original art from local artists, hear local musicians and participate in free public arts workshops.The ARTISANS COLLECTIVE will be held from 5-10 p.m., Thursday-Sunday.
Sponsorship Includes:• Business Name & Logo on Artisans Collective signage
and directional signs• Business Name & Logo on all Artisans Collective
marketing materials including: radio, television, press releases, website, print ads, posters & flyers, and social media
Santa’s Workshop Sponsor - $8,000Santa’s Workshop is open daily for pictures with Santa beginning November 24th until December 24th.
Sponsorship Includes:• Business Name & Logo on all marketing materials
including: radio, television, press releases, website, print ads, posters & flyers, and social media
• Your marketing piece will be distributed to each visitor taking a photo at Santa’s Workshop for one day (Monday – Wednesday)
• Recognition during Switch-On Ceremony
Santa Sled Sponsor - $6,000Santa will be bringing his sled this year for pictures & selfies.
Sponsorship Includes:• Business Name & Logo on Santa Sled signage and
directional signs• Business Name & Logo on marketing materials
including: radio, television, press releases, website, print ads, posters & flyers, and social media
If you are interested in participating as a sponsor and do not see a sponsorship level which adequately suits your needs, please do not hesitate to contact us. We are more than happy to customize a sponsorship package that will best suit your business.
For more information please contact the Arts and Cultural Affairs Division at SpecialEvents@RiversideCA.gov
RiversideFestivalofLights.com
Build Your Own Sponsorship • Ask for Details
Entertainment Sponsor - $3,000Feature your business with your Business Name and Logo. Daily performances will include professional and community groups. Performances are scheduled daily from 5:00 pm to 10:00 pm. Saturday and Sunday hours are 2:00 pm – 10:00 pm. Not only is your business name going to be displayed on a stage, but regular announcements of sponsors will be made throughout the performance.
Holiday Attractions Display Banner • $1,500• Over 700,000 festival attendees expected! Highly visible advertising space is available at multiple
attraction locations to market your business• Advertising space is approximately 6’ x 3’ and includes full color logo
Sponsorship Response FormI/We would like to participate as a Festival of Lights Sponsor at the following level:
Sponsor InformationSponsor Name: _____________________________________________________________________
Contact Name & Title: ______________________________________________________________
Mailing Address: ____________________________________________________________________ Street Address City State Zip
Phone Number: _____________________________ Cell Number: ______________________________
E-Mail Address: _____________________________________________________________________
Website: ___________________________________________________________________________
Card Number: _______________________________ Expiration Date: ______________________
Name as it appears on card: _______________________________________________________
Signature: _____________________________________ Date: ______________________________
Billing Address: _____________________________________________________________________
Please call me at ________________________________ to discuss a Customized Sponsorship.
$10,000 - North Pole
$8,000 - Santa’s Workshop
$50,000 - Winter Wonderland
$30,000 - Happy Holiday
$20,000 - Snowflakes & Mistletoe $6,000 - Santa Sled
$3,000 - Entertainment
$5,000 - Artisans Collective
$1,500 - Holiday Attractions Ad
Please remit payment to:Attn: Festival of Lights Sponsorships
City of Riverside, by contacting Margie Haupt(951) 826-2391 or MHaupt@RiversideCA.gov
Enclosed is my/our Sponsorship payment in the amount of $ __________________________
Please make check payable to: The City of Riverside
OR
Please charge $ _________________to my/our (check one):VISA
Master CardDiscoverAmerican Express