A QUICK PEEK….

“Social Media is anything that uses the Internet to facilitate conversations between people.”

Source: Brian Solis, author and speaker on Web 2.0

Social Media Defined:

• Discover what you need BEFORE diving into Web 2.0

• Introduce social media as an emerging arm of traditional marketing

• Learn about today’s most popular social media platforms: blogging, Facebook, Twitter, LinkedIn, Flickr and YouTube

• Help you assess whether your organization should pursue a social media strategy

• Determine at what level your organization should participate

Training Objectives

•Who are you?

•What do you do?

•Who are you trying to reach?

Positioning

•What’s the main purpose of your website?

•What should a good website accomplish?

•Why is it important for you to have a strong website before engaging in social media?

Website

social media overview

Who is participating?

Wrong reasons to participate:

•It’s human tendency to want the newest car on the block

•People believe it’s cheap and easy

•You want to spy on your children

Why are people participating?

The right reasons to participate: •Networking with business contacts•General exposure•Reconnecting with old friends•Finding information•Keep up on competitors•Reaching a new demographic•Appealing for donations•Recruiting volunteers•Improved search engine rankings

Why are people participating?

communication

• Blogs: Blogger, LiveJournal, TypePad, WordPress, Vox

• Internet forums: vBulletin, phpBB• Micro-blogging / Presence

applications: Twitter,Plurk, Pownce, Jaiku

• Social networking: Avatars United, Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Netlog, Hi5

• Social network aggregation: FriendFeed, Youmeo

• Events: Upcoming, Eventful, Meetup.com

Communication

• Blog= short for web log• Type of website• Usually maintained by one person, but

not always• Regular entries displayed in reverse-

chronological order• Commentary, stories, events, text,

pictures, video. Usually has a place for comments and links to other blogs

• Major types of blogs include: personal genre, and corporate

What is blogging?

• Be an expert• Share information in a new way• Improve your search engine

optimization• Compliment conventional advertising,

marketing and public relations efforts

Why is blogging important for non-profits?

• Defined purpose

• Credibility

• Character

• Community

What are the elements of a good blog?

• Do you have the time?

• Do you have someone excited about writing?

• Do you want to position yourself as an expert?

Should my organization blog?

• Set up a GoogleAlert for your organization

• Read other blogs

• Find the right platform

• Take a test drive

• Go live, then promote, promote, promote

How do I get started?

What is Twitter all about, anyway?

• Conversation• Information• Access to experts• Building a personal brand• Traffic to your site• Building community online• Connecting with local community• Listening• Mobilizing• Raising money

Why is Twitter important?

• Determine your Twitter goals

• Decide who will tweet for you

Before signing up for Twitter:

Twitter Demonstration

• Learn from the pros

• Tweet first…

• …the find relevant followers

What do I do after joining Twitter?

• Offer fresh, interesting content

• Follow the rules of a cocktail party

• Tweet often

• Download appropriate tools

• Check ROI

• Attend Tweetups

• Think BIG and CREATIVE

How will I be successful?

Facebook

• There’s a place for everyone- from individuals, to companies to nonprofits

• So many functions

• Access to power

• Ability to mobilize and fundraise

Why is Facebook important?

There are so many options…. Where do I start? Profile vs. Fan Page vs. Group vs. Cause? Answer:

Set up a Facebook Fan Page as your main presence or outpost and use a group for more adhoc, smaller organizing.

What presence should my nonprofit have on Facebook?

Facebook Demonstration

Pros: •Facebook Pages get indexed•Activity on your Page increases “viral visibility” •Ability to add apps•Set up for advertising•Ability to add events Cons:•Can’t send mass messages•Not sure how and why certain things show up

Facebook: Fan Page

TIPS:

•Think about your Fan Page name

•Fill out as much information as possible

•Allow as much participation as possible

Facebook: Setting Up Your Fan Page

•Use your organization's logo as your page picture. •Content is the lifeblood of your page •Keep your page current •Have multiple admins •Ask your pre-April 2009 fans to opt-in

to receive your "What's on your mind?" Status Updates. •When you send updates, put http://

before all web addresses

Facebook: Best Practices

•Ask your personal Facebook friends

•Update often

•Include the Facebook logo everywhere (print, eblasts, your website, email footer)

•Run ads

Facebook: Promoting Your Fan Page

Apps to consider:•Causes•Simplaris Blog Cast•Twitter App•Posted Items Pro

Not all applications are optimized for pages, nor are they safe to use.

New App directory: www.facebook.com/apps

Facebook: Apps- Annoying or Useful?

Facebook: A Quick Guide to Using Causes

• Causes: an app created for nonprofit to raise dollars and awareness

• Causes is first and foremost a tool for brand and reputation.

• Things to consider:• Give it time • Give your Fans attention • Thank appropriately - that means

publicly

LinkedIn

•What is it?

•Why is it important for nonprofits?

•How will I be successful?

MySpace

•What is it?

•Why is it important for nonprofits?

•How will I be successful?

collaboration

Collaboration

• Wikis: Wikipedia, PBwiki, wetpaint• Social bookmarking/tagging: Delicious,

StumbleUpon, Stumpedia, Google Reader, CiteULike

• Social news: Digg, Mixx, Reddit• Opinion sites: CharityNavigator,

epinions, Yelp, Citysearch, Yahoo! Answers

• Interest Sharing: Yahoo! Groups, LiveJournal

Delicious

•What is it?

•Why is it important for nonprofits?

•How will I be successful?

multimedia

Multimedia

• Photo sharing: Flickr, Zooomr, Photobucket, SmugMug, Picasa

• Video sharing: YouTube, Vimeo, Revver

• Art sharing: deviantART• Livecasting: Ustream.tv, Justin.tv,

Skype• Audio and Music Sharing: Pandora,

imeem, The Hype Machine, Last.fm, ccMixter

Flickr

What is it?

Why is it important for nonprofits?

How will I be successful?

YouTube

What is it?

•An online website where people upload videos of everything from the funny to the weird to the inspiring to informational.

•In May, YouTube reported that we’re now collectively uploading 20 hours of video per minute onto YouTube.

•Usage is up 53% from last year

YouTube: What Content Performs the Best?

•The Public Service Announcement

•The Video Campaign

•The Fundraising Appeal

•The Vlog

YouTube: How Will Our Non-Profit Be Successful?

•Don’t expect to be a phenomenon

•Add overlays

entertainment

Entertainment & Games

• Virtual worlds: Second Life, The Sims Online

• Online gaming: World of Warcraft, EverQuest, Age of Conan, Spore

• Game sharing: Miniclip

micro-manufacturing

Micro-Manufacturing

•One-of-a-Kind Goods: Etsy•Auctions: Ebay

conclusion

Do I have to do it all?

NO!

Next Steps: What do I do tomorrow?

• For newbies: Build a social media strategy—and call us for help!

• For those already using social media: it’s time to re-evaluate

Next Steps: Implementing a Social Media Policy

• When? Do it now.

• Why? • Because people do stupid things• Your people can be your best

ambassadors, if they are empowered

• Who should the policy cover? Everyone.

• How? Call us- we can help!

Review: Universal Social Media Success Factors

•Be a giver

•Be a lover

•Be courageous

•Be respectful

•Be interesting

Wrapping it all Up

• Social media won’t replace all the functions of a marketing strategy

• Social media opens up marketing avenues that weren’t formerly available

• Get excited, start brainstorming, and join us on Web 2.0

Tell Us What You Think

•Evaluation coming soon

•Tweet about today’s training or become our Facebook fan!