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Design for Communication Monday, January 20, 14
| Date post: | 31-Oct-2014 |
| Category: |
Design |
| Upload: | kia-mosenthal |
| View: | 166 times |
| Download: | 4 times |
Design for Communication
Monday, January 20, 14
Welcome!Introductions
Course Overview
What is graphic design?
Why is it important?
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What is graphic design?
Graphic design is a creative process that combines art and technology to communicate ideas.
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More simply put...
Graphic design is
VISUAL communication
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Why does it matter?Today, information is visual
People see thousands of visual messages every day
It is important that your messages are seen AND understood
This requires knowledge of how to structure your messages using principles of design
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SO, YOU’RE WALKING DOWN THE STREET.
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STOP. WHAT DID YOU SEE?
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SPACE, SYMBOL, IMAGE, LANGUAGE (TYPE)WAYS WE VISUALLY COMMUNICATE
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SPACE: THE DISTANCE OR AREA BETWEEN OR AROUND THINGS
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WHITE SPACE IS THE SAME THING AS NEGATIVE SPACE
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SYMBOL
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Symbols
Designs used to represent ideas, processes, directions, or things
Easy to recognize, understand, and remember
Simple and bold with no unnecessary details
Easy to reproduce
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Tangram Challenge
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