3M3A Partnership

About 3M3A3M3A is a partnership formed to support and manage TV,

radio and online measurement

Measurement Media Management

We know… setting up, managing and validating an audience measurement system is complicated and critical

About 3M3A3M3A works with stakeholders to adapt to market needs while

applying best global practices

Audience Audit Analysis

We know… negotiating with vendors, managing projects and evaluating results is better with people who’ve been there done that

About 3M3A3M3A has wide experience in Europe, the Middle East and

Africa and each environment is treated as unique

3urope Middle 3ast Africa

We know… technical, cultural or commercial reality means what works in one country can’t just be transplanted elsewhere

3M3A Services• Writing and managing tenders, RFPs and briefs

• Vendor assessment, selection and negotiation

• Project and change management and implementation

• KPI setting and evaluation

• Independent arbitration and reports

• Audit and monitoring

• Commercial planning and strategic advice

• Data analysis and insight

3M3A ApproachEvery engagement is led by one of the principal partners, depending on the area of expertise

With wide experience and background 3M3A can call on associates and specialists to contribute as necessary

Deliverables such as reports, audits and evaluations can be reviewed by agreed 3rd party experts to ensure high standards and independent analysis.

3M3A’s TeamRobert Ruud

Long experience with media measurement introducing TAM and PPM meters in Norway

Specializing in quant work and writing specifications for media measurement tender invitations

Extensive expertise in TAM audits and consulting in Romania, Norway, Lebanon, UAE, Poland, Ukraine, Russia, Switzerland, Denmark, Czech Republic, Bulgaria, Pakistan, Croatia and South Africa

Tenders and briefs,  advice and assessment including trials for online, TV and radio. Technical adviser to the Norwegian Media Businesses’ Association.

Cand.polit. from Oslo University (Master of Social Science)

3M3A’s TeamChristopher O’Hearn

Established and led ‘tview’ in the UAE, the first large-scale TAM system in the Middle East as head of the JIC

Conducted vendor contract, joint-venture negotiation, marketing, branding, recruitment

Project management expert and consultant specialising in media with experience in UK and Middle East

Masters degree in Project Management

3M3A’s Team3rd Partner (joining soon)

20 years’ experience in media agencies and broadcasters

Served and chaired a wide range of industry forums

Expert in Return Path Data services and developing markets

Qualified in Marketing, Economics and Market Research

Thank you

For more information or inquiries:

contact@3m3a.com

www.3m3a.com