We are living in a mobile world

Digital Consumption Surpassing All Other Media

Source: eMarketer, April 2014

0

100

200

300

400

2010 2011 2012 2013 2014

Digital TV Radio Print Other

Average Time Spent Per Day in Minutes (2010-

2014)

50%

38%

12%

Mobile (Non-Voice) Online Other

What’s Driving Digital?

Source: eMarketer, April 2014

SHARE OF TIME PER DAY SPENT (2014)

Mobile commands the lion’s share of digital

MOBILE’S MARKET SHARE(Connected Devices Market)

2011: 60.8%

2014: 83.3

Consumption Is Moving to Mobile

Source: Statista, May 2014

86%

96%

71%

73%

72%

14%

4%

29%

27%

28%

Gaming

Photos

Social

Downloads

Entertainment &News

Mobile Desktop

Share of Time Spent with Selected Categories of Online ContentBy Platform, United States

Watching More & More Video on Mobile

Source: eMarketer, March 2014

16%

33%

21%

30%

17%

31%

22%

29%

0%

9%

17%

26%

34%

43%

<5 Minutes 5-20 Minutes 20-40 Minutes 40+ Minutes

Smartphone Tablet

Average Time Spent Watching Video (per Week)

More Than 50%

Watch 20+

Minutes!

Time Spend on Mobile

Proximity is power

Mobile has secured its position as being the “first screen”

Now with IofT, consumers are literally tied to their phone, at all times of day

Now with IofT, consumers are literally tied to their phone, at all times of day

Connected Car

Feed

Familiar medium, but new delivery & experience

Short-form videos are dominating

Need Want

Capitalize on Consumer State of Mind

87%Of Time Spent

Completion rates shockingly high among key

categories