Post on 18-May-2015
transcript
5 Ways to Expand your Network of Fundraisers and Donors
Presented by FirstGiving’s �Meg Savin and Taylor Corrado
About the Presenters
Meg Savin FirstGiving
Account Manager
Taylor Corrado FirstGiving
Marketing Coordinator
How this webinar works
• A link to the slides and a recording will be sent after the webinar
• Ask your questions during the webinar by typing them in the Question box on the right side of your screen
• Use the hashtag #fgwebinars to tweet about this webinar @Firstgiving
Who is FirstGiving?
Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations
Branding
Event Registration
Grassroots Fundraising
Email Messaging
Email is the most effective way for you and your fundraisers to ask for donations.
3 Steps to a Successful �Email Campaign
Email Messaging
Step 1: Identify what type of email you want to send
Event Announcement
Fundraising Update
Donation/Fundraising Ask
Thank you post donation/event
Post event donation ask
Email Messaging
Step 2: Identify you network and segment your audience
1st time donors/fundraisers
Long-time fundraisers
Annual Donors
Event Participants
Grassroots fundraisers
Friends Family Colleagues Extended Networks
Email Messaging
Step 3: Compose your email
Personalize Video/Pictures 350 words �or less
Donation options
Contact/Event information
Online Email Tools
FREE Nonprofit
Discount
Included
Social media fundraising is the future. Your nonprofit needs a presence on Facebook.
Nurture your Millennials Donors between 18-30
92% of past donors “liked” �Nonprofit’s Facebook page
2/3 interact with Nonprofit on
Facebook regularly
The Millennial Impact Report
Set up your Nonprofit Facebook Page.
Make it unique.
Make good use of your cover photo.
Engage with your fans.
Timing is everything.
Morning
8-9am
Lunch
12-1pm
Evening/Late Night
4:30-6pm�9:30-11pm
Take donations directly on your Nonprofit Facebook page.
Free Webinar Download:���
Social Media for Nonprofits;� How to Create a Killer Facebook Camapign
Find all our webinars on our blog:�blog.firstgiving.com
Turn your event participants into fundraisers during registration.
“But how?”
-Provide fundraising packets
-Enforce minimums and waive registration fees
-Offer incentive to top fundraisers
60% of event registrants choose to fundraise for the event in which they are participating on FirstGiving.
Benefits of online registration
• Save time on event day with pre-registration • Easily collect and access contact info and
answers to custom registration questions online • Export data into Excel to import into your donor
database
• Allow the option to register offline
Online event registration on FirstGiving.
Your cause is your brand. Keep it consistent.
10 must haves for your brand.
Logo, �brand theme
Mission Statement
Captivating photos
Storytelling video
Personal story �or connection
Donation and fundraising options
Thank you messages
Email messaging strategy
Social media presence
Clear contact information
Incorporate imagery that represents your brand and mission.
Be creative.
Customize.
You don’t need a fundraising event to Fundraise online.
Grassroots fundraisers receive higher donations than those fundraising for an official event.
Average donation
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Weddings, anniversaries, christenings, and treks receive the highest average donations.
Average donation by type of fundraising event
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Weddings, anniversaries, christenings, and treks receive the highest average donations.
Chris Snell fundraised for his 150 mile run across the Sarhara desert.
Howard Kreiwitz fundraised in memory of his father, Jack.
Branding
Event Registration
Grassroots Fundraising
Email Messaging
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Questions?!
Be a part of the FirstGiving Community
Facebook: facebook.com/firstgiving Twitter: @firstgiving
Online Fundraising blog: http://blog.firstgiving.com
Interested in learning more about FirstGiving?
Contact our Online Fundraising Consultants:
Email: sales@firstgiving.com Telephone: 617-542-0010 x 4