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Web Based Fund Raising Social Media Tactics and Concepts Kara Kane, Medaille College
Web Based Fund Raising
Social Media Tactics and ConceptsKara Kane, Medaille College
PRSA – February 2009AJ Dicembre: BuffaloMe.comKevin Lim: UB and theory.isthereason.com
Kara Kane: Medaille College
Intro
. . . Internet- and mobile-based tools for sharing and discussing information among human beings. . . activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. . .
From Wikipedia 4/21/09
What is Social Media?
Transferring data back and forth, and back again.
Dependent on who, what, where, when, why, how, and how much.
Sounds similar to “The Right Ask”: ◦ Prospect◦ Solicitor◦ Gift Amount◦ Project and Purpose◦ Timing
What is Communication?
Feedback and Assessment Are you doing what you set out to do? How can you do a better job? What does “better” mean?
Critical Elements for Communication & Fund Raising
If you◦don't know your strategy and long-term goals . . .
◦don't understand your audience . . ◦can't extend traditional concepts of fundraising into new and emerging media . . .
◦can’t tolerate any semblance of ambiguity or risk. . .
Is Social Media Right for my Fund Raising Operation?
If you◦don't know your strategy and long-term goals . . . NO
◦don't understand your audience . . . NOT NOW
◦can't extend traditional concepts of fundraising into new and emerging media . . . NOPE
◦can’t tolerate any semblance of ambiguity or risk. . . MAYBE NEVER
Then the answers are:
If you are willing to take a few risks and try things to see what works. . .
Social Media will help you.
However -
This week (on 4/21): $1,905,450.00 lent. 1 loan every 11 seconds. In a week. That’s pretty cool.
Kiva.org
how you distribute information and gather feedback.
Evaluate
habitually develop and disseminate chunks of information.◦ News◦ Events◦ Commentary◦ Pictures
Be chunky
manage your brand and your reputation, relentlessly .
Buffalo News vs.Rochester D&C
Stake your claim
Be shrewd
develop a constant stream of relevant content that is compelling to your audience.
Build an audience
there is no one-size-fits-all approach to using social media.
Find a mix
◦Group Pages◦Fan Pages◦Advertising◦“Causes” Application
Options that you can explore today
Email: [email protected] Twitter @karakane Watch Medaille’s Social Media Efforts:
◦ alumni.medaille.edu◦ Facebook: Medaille College Alumni Group◦ Twitter @medaille◦ LinkedIn◦ Del.icio.us◦ Feedburner
◦ Some images taken from Google Image Search; contact me for citations
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