Accessible Metrics

that Matter

Shawna Tregunna | ReSoMe

What makes a good

metric?

KPIs, analytics, metrics - whatever you call them,

need two key things to matter.

They need to:

be relevant to the success of your business

provide actionable insights

When you see a stat, ask

yourself…

So What?

What does it mean

(for the business)

&

what can I do about it?

A Statistic in a Vacuum is

About as Useful as…

243

Understand Your Sales Funnel Most people look at social media through a marketing and

sales lens, how can we get more people into the sales funnel

and lead them all the way through to a sale?

Social media followers, community,

network, blog readers

Website visitors, newsletter subscribers, webinar attendees, white paper

downloads

Contact us form, email, phone call, trial started, sale..

Baseline Internal StatsYou need to have a solid grasp on how your business is

performing now before you can understand how your social

media efforts can impact you.

Update your CRM SystemIf you aren’t capturing social media data in your client profiles you wont be able to easily tie online actions to specific clients.

Ensure the appropriate fields are available, searchable and that you implement a way to capture online contact info – just like you would an email address or phone number!

Google Analytics - Goals

Google Analytics - Segment

Get Data From ALL email -

Mail Chimp

Facebook – Power Editor

Custom Audiences

analytics.twitter.com

analytics.twitter.com

Fake it till you make it?

Fakers.statuspeople.com

Chrome extensions:

Riffle & Klout

Alexa – traffic comparison

MOZ – link data comparison

MOZ – Chrome Extension

A Paid Option - Brandwatch

What gets measured

gets managed.-Peter Drucker

Shawna Tregunna | ReSoMe | @ReSoMe | ReSoMe.com