Samsung Camera

Wan-Yu HuangA48942746ADV 420

Table ContentThe Campaign

Target Audiences

Key Performance Indicators

Big Idea

Tools and Tactics

Budget

Summary

Samsung

Largest Maker World Rank: 8

Target AudiencesSex: Female

Age: 18~28

KPI

Goal: Increase 20% of users within 1 month

How: Facebook, Twitter, Blog, Official Website

Measurement: Klout.com, Google Analytic

Big IdeaTo arise people’s curiosity first

Importance of the Social Networking

ToolFacebook:

Twitter

Instagram

Blog

Official Website

TacticsNEED to arise people’s attention first!

Second, started the social media process

Followed up the latest situations

Budget Strategy, Planning, Web Setup: $250*7= 1750 per day* 5=$8750

Pay per Click: $2.50 per click= 1400clicks= $3500 per month

Event gifts: Twitter: $30*4+Facebook: $30*4= $240 per month

Blogger Sponsor: (1 latest camera+ $1000 per person)*4= 4 cameras+ $4000

Total: $16490+ 4 Cameras/Month

SummaryStay focus on the target audiences

Differences compare with others

How to attract more people