Post on 11-Feb-2017
transcript
ALL IN ONE – BRAND SOLUTION AD SERVING / TRACKING / DSP / DMP
WHY DO WE EXIST?
BRANDS NEED to place -‐ the perfect AD -‐ with the correct message -‐ to the adecuate audience -‐ at the right Eme Adform create, deliver DISPLAY & VIDEO formats In the most SECURE, EFFICIENT, PROFITABLE manner over ALL DEVISES & SCREENS
WHAT WE OFFER
ADFORM ADVERTISER EDGE THE BRAND EXECUTION PLATFORM OF CHOICE
The creaEve, producEve, independent and media agnosEc plaHorm for automated guaranteed & programmaEc premium inventory trading
Brand Trading Brand Ad Units
Brand ReporLng
Brand Supply
• Automated Guaranteed • Private Exchanges & Deals • Real Eme bidding
• Engagement Viewability • PlayEme • Banner HeatMaps
• IAB Rising Stars • Video • Mobile • HTML5 • Bespoke & Exclusive
• Premium • Private Marketplace • SSP´s • Exchanges
Brand DMP • 1st, 2nd and 3rd party • Offline data (CRM, POS, Loyalty
programs) • Cross-‐device user journey • Event & Funnel Performance
Brand Model &TargeLng • Dynamic CreaEve OpEmizaEon • Global frequency control per user • Engagement model
WHO WE ARE
+21000 +1000 Adver&sers Agencies +400 Publishers
+700 Employees 18 Countries
ORGANIC GROWTH AND DEVELOPMENT
700
WITH GLOBAL INFRASTRUCTURE
50bn 6 Daily transac&ons Data centers 3PB Data storage
TECHNOLOGY AND SERVICE FIRST
Client Services 191
Development & IT 277
Finance, HR & Admin 47
Management 8
MarkeLng 16
Sales 58
Product Management
5
GLOBAL CLIENTS
ADUNITS/ADSERVING
FULL SUPPORT FOR ANY SCREEN, DEVICE AND FORMAT FOR HIGH IMPACT, MOBILE, APP & VIDEO FORMATS
FULL SERVICE PROCESS
FULL SERVICE PROCESS
FULL SERVICE PROCESS
FULL SERVICE PROCESS
HTML5 STUDIO
USE ADFORM SELF-‐SERVE HTML5 STUDIO
CREATE ANY FORMAT
Video
Mobile + In-‐App
X-‐screen & Responsive Design
NaLve
Premium PC Rich Media
DOOH (Digital Out of Home)
Full IAB MRAID Compliant Range
TRADING PLATFORM DSP
(RICHMEDIA: AUTOMATED GUARANTEED, PMP)
INTEGRATION PARTNERS DATA PROVIDERS GLOBAL INVENTORY PARTNERS 3RD PARTY INTEGRATIONS
TARGETING FEATURES ACROSS DESKTOP & MOBILE
TAILORED REPORTING
DATA MANAGEMENT DMP -‐> DSP
DATA PROLIFERATION = MISSED OPPORTUNITIES
BRING YOUR DATA TO LIFE
Adform connects any data source with User IDs for opEmal targeEng, frequency control and accuracy
THE DATA, MEDIA AND DEVICE AGNOSTIC DATA MANAGEMENT PLATFORM
Mobile, Social, Search, CRM, POS, Online
Segment profiling pixel
Data CollecLon
Audience Management
Data AcLvaLon
Ad Server
DSP
S2S
Data opLmizaLon
Adform DMP AdverLser Edge
FULLY INTEGRATED INTO ADFORM STACK
Automated Guaranteed
USE CASES
CROSS-‐DEVICE AUDIENCE MANAGEMENT USING DMP, CROSS DEVICE & ADFORM BUYING PLATFORM
Using Cross-‐Device, client sees higher uniqueness levels with more traffic afributed to campaigns, enabling them to set up audiences on one device, targeEng them on their other devices:
7AM Breakfast at home on mobile.
User is served an ad.
10AM User is served ad from the
same brand at work.
9PM Purchase is completed
on user’s tablet.
DRIVE HIGH VALUE CONVERSIONS WITHOUT WASTE USING DMP, DYNAMIC CREATIVE OPTIMIZATION & ADFORM BUYING PLATFORM
DCO uses DMP data to break ads apart into individual pieces, creaEng different versions for different audiences depending on the user’s individual preferences. Business Benefit: Significantly improve ROI & engagement while lowering ad waste by opEmizing campaigns towards user’s unique interests, while saving Eme on banner creaEon.
BRING YOUR OFFLINE DATA ONLINE USING DMP & ADFORM BUYING PLATFORM
Retail store gets 3rd party data provider to collect CRM data from their loyalty card, which is fed into our DMP, and used for retargeEng purposes. Business Benefits: Maximise retargeEng & upsell. Take your offline data from retail transacEons, CRM and loyalty programs and bolster the value of your current data pool, resulEng in a considerable rise in engagement rates.
BUILD YOUR AUDIENCE ON LOOKALIKES USING AUDIENCE EXTENSION IN ADFORM DMP
Discover new relevant audiences to expand pool of relevant users and drive adverEsing effecEveness
Business Benefits: Raise ROI by an average of 42%* by solely reaching consumers who favor your brand
*Source: Adform Renault Case Study
DATA PROTECTION & PRIVACY
Fully compliant With European/InternaEonal Data Privacy Laws. Data is never collected without user consent Only non-‐PII informaEon for probabilisEc cookie matching All Profiles based on Cookies & Device IDs Annual Deloife audits and security penetraEon tests As opposed to our American compeEtors, as a European company, Adform is not affected by the European Court of JusEce’s recent declaraEon that the ‘Safe Harbor’ principle is invalid. Fully cerEfied and accredited by IAB, EDAA/OBA trust seal & MRC “3MS standard” Data centers in the European Union (Brasil/USA/Asia)
UNIQUE SELLING POINT
ADFORM UNIQUE SELLING POINTS One stack including Ad creaEon / Ad serving / Ad Trading / Data Management / all in one plaHorm – no loss of relevant DATA, simple & efficient Stand out with highly creaEve formats, executed flawlessly across both guaranteed and programmaEcally enabled campaigns Skilled in-‐house Ad ProducEon team and great self-‐service HTML5 studio Global Services, Data & Inventory Total compliance with all data privacy and protecEon rules Fully open (garden) & integrated data management plaHorm Flexible, agile and customer driven development Tech belongs to the adverEser, TAGs & DATA stays with the adverEser although the Agency may be changed. (Adform offer business integrity)(Agency does the management service) Don’t get Eed up by a media monopolisEc partner. They do not care about your business.
CASE WITH BURBERRY HOMEPAGE TAKEOVER
CASE WITH UNILEVER
CASE WITH CITRIX
CASE WITH CATHAY PACIFIC
SHORTLISTED PROGRAMMATIC CAMPAIGNS
Link to demo
Link to video
NEXT STEP
PRIORITY #1 UNDERSTANDING YOUR NEEDS Set up of a Campaign DEMO according to your digital adverEsing needs. Give us your brief
Campaign ObjecEves KPIs
Implement DMP tags for collecEng DATA (onsite/APP/offsite) Run a Test Campaign
@adforminsider