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AG
RA
RIA
2011/2012
2010
�e Fine Art of Home Fragrance
�e Fine Art of Home Fragrance
�e Fine Art of Home Fragrance
®
®
®
2010
�e Fine Art of Home Fragrance
�e Fine Art of Home Fragrance
�e Fine Art of Home Fragrance
®
®
®
The Nob Hill Shop1156 Taylor StreetSan Francisco
Agraria founders Stanford Stevenson and Maurice Gibson in 1973
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AG
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RIAMany Agraria fans have fond memories dating back to 1970 of
discovering our Taylor Street shop on Nob Hill with its eclec-tic mix of country English and French antiques, books on California wines, recordings of pianist Peter Mintun and of course our signa-ture Bitter Orange Potpourri and original Balsam Candle. Agraria was also prominently featured at the new Stanford Court Hotel and the flagship I. Magnin store in Union Square.
But when Henri Bendel’s legendary director, Geraldine Stutz, was given her first box of Bitter Orange potpourri, she immediately smelled success and invited Agraria’s founders, Stanford Stevenson and Maurice Gibson to showcase Agraria at the front door of Bendel’s “Sentiments” shop. The New York Times reported that “the woodsy blend from San Francisco called Agraria turned up in half the living rooms on Park Avenue.”
Today, Agraria has the distinction of being America’s oldest and largest luxury home fragrance company, and can be found at the finest shops throughout the world...from San Francisco to Shanghai, Miami to Milan, Dublin to Dubai, and London to Los Angeles.
The Agraria Shop at Bendel’s, 1975-1985
Introducing Cedar RoseA warm woody floral that blends the sultry depth of Cedarwood with the uniquely fragrant Damask Rose
28138 LUXURY BATH BAR
28151 7 oz WOVEN CANE CANDLE
28141 AIRESSENCE™
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28141 AIRESSENCE™
28143 PETITEESSENCE™
28153 3.4 oz CRYSTAL CANE CANDLE
AirEssenceTM
10141 Bitter Orange
12141 Lemon Verbena
13141 Lavender & Rosemary
19141 Balsam
22141 Mediterranean Jasmine
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24141 Golden Pomegranate
27141 Lime & Orange Blossoms
New! 28141 Cedar Rose
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Show & Sell
Retailers know that the “eye level is the buy level” but we like to add, “and the nose needs to know.” For that reason, we provide AirEssence testers for you to set up a “fragrance bar.”
Keep all 8 AirEssence testers front and center, with all 20 reeds inserted, and watch your customers begin to smell and compare.
7.4 oz (208 ml) hand-blownItalian perfume bottle20 reedsAntiqued mirror tray
22143 Mediterranean Jasmine
24143 Golden Pomegranate
10143 Bitter Orange
12143 Lemon Verbena
13143 Lavender & Rosemary
19143 Balsam
PetiteEssenceTM
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27143 Lime & Orange Blossoms
New! 28143 Cedar Rose
20142 NOB HILL COLLECTION
Bitter Orange, Lemon Verbena,
Lavender & Rosemary, Balsam
26142 SANTA BARBARA COLLECTION
Mediterranean Jasmine, Golden Pomegranate,
Lime & Orange Blossoms, New! Cedar Rose
Exact miniatures of our large AirEssence, PetiteEssence is sold in collections and individually. An antiqued mirror tray is included in each individual box and four trays are included in each collection.
We think of PetiteEssence (1.7 oz/50 ml) as a bud vase and the AirEssence (7.4 oz/218 ml) as a bouquet. Each has its own purpose based on where it’s placed, the size of the room, the air circulation, and the frequency of turning the reeds. For desks, small shelves, and for those who need to buy multiples of the same gift, PetiteEssence have great appeal.
The two gift sets are always our first gift suggestion, and you’ll be surprised at how many people will buy both the Nob Hill and the Santa Barbara Collections.
1.7 oz (50 ml) hand-blownItalian perfume bottle7 reedsAntiqued mirror tray
22151 Mediterranean Jasmine
24151 Golden Pomegranate
27151 Lime & Orange Blossoms
New! 28151 Cedar Rose
Woven Cane Candles
Agraria 7 oz Perfume Candles are a special blend of vegetable-based premium soft waxes. They are beautifully luminous,
fragrant, and clean burning.
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10151 Bitter Orange
12151 Lemon Verbena
13151 Lavender & Rosemary
19151 Balsam
Show & Sell
Did you know… Candle purchasers say they view candles as an appropriate gift for: The holidays (76%) As a house warming gift (74%) A hostess/dinner party gift (66%) A thank you (61%) Adult birthday gift (58%).
The Gazebo Candle is a real traffic stop-per. Place it in the middle of the candle shelf and watch it attract customers to the Agraria display.
10150 19150 Bitter Orange Balsam
53 oz (1.5 Kg)Burn Time: 180 hours Dimensions: 8.5”W x 6.75”H
10153 Bitter Orange
12153 Lemon Verbena
13153 Lavender & Rosemary
19153 Balsam
22153 Mediterranean Jasmine
Crystal Cane Candles
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Did you know…Both men and women consider candles to be the perfect gift for a wide variety of occasions.
65% of candle sales are from January to September with only 35% of candle sales occurring during the Christmas/Holiday season.
Women purchase 90% of all candles, with three-fourths of them saying that fragrance is “extremely important” in their selection.
Agraria 3.4 oz crystal cane candles are treasured as hostess gifts and
ideal for shoppers who need multiple gift items. The decorative lid protects the candle and holds the fragrance so it can be used as a tester by smelling the inside of the lid.
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24153 Golden Pomegranate
27153 Lime & Orange Blossoms
New! 28153 Cedar Rose
10138 Bitter Orange
12138 Lemon Verbena
13138 Lavender & Rosemary
19138 Balsam
22138 Mediterranean Jasmine
Luxury Bath Bars & Gift Sets
Agraria Luxury Bath Bars are delicately scented and triple-milled in the French process to ensure purity, consistency, and long lasting qualities.
100% vegetable-based, each 8.2 oz. Bath Bar contains nature’s best moistur-izers: Olive Oil, Vitamin E rich Shea Butter, Yucca Oil, Kukui Oil, and Sea Fennel for exceptional cleaning and toning.
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24138 Golden Pomegranate
27138 Lime & Orange Blossoms
New! 28138 Cedar Rose
20138 NOB HILL
COLLECTION
26138 SANTA BARBARA
COLLECTION
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Show & Sell
We recommend stacking the Bath Bars like bricks rather than placing them in a bowl to insure that the corners do not get damaged.
If you display the Bath Bars at eye level or higher, stack them with the fragrance label facing forward.
If you display the Bath Bars at counter height or lower, stack them with the fragrance label facing up.
Gift Suites
Agraria Gift Suites include a TasselAire™, PetiteEssence™ with mirrored tray,
and a Luxury 8.2oz. Bath Bar.
Burning Sticks10131
Bitter Orange
12131 Lemon Verbena
13131 Lavender & Rosemary
19131 Balsam
Each box contains 40 sticks
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10333 Bitter Orange
12333 Lemon Verbena
13333 Lavender & Rosemary
22333 Mediterranean Jasmine
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Potpourri
10101 2 Liter Box
Bitter Orange
13101 2 Liter Box
Lavender & Rosemary
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13101 2 Liter Box
Lavender & Rosemary17
Refresher Oils
10121 Bitter Orange
1oz./30ml
13121Lavender & Rosemary
1oz./30ml
Show & Sell
Customers had long been asking for a European-style potpourri for their por-celain and other decorative bowls…and that was the inspiration for tossing the first batch of Bitter Orange potpourri in the back room of the little Agraria shop in 1970.
Bowls and other vessels filled with Agraria potpourri are still considered a “must have” in well-appointed homes, so keep it stocked all year long.
Cologne Sprays
Officially classified as a cologne spray, many Agraria devotees spray the cologne in the air to add a burst of fragrance to any environment.
10161 Bitter Orange
3.4 fl.oz.
12161 Lemon Verbena
3.4 fl.oz.
19161 Balsam
3.4 fl.oz.
Fragrance Sheets
Fragrance Sheets are generously scented and a wonderful way to extend your
favorite Agraria fragrance to your closets, between stacked linens, desk drawers, suitcases and even your car.
Twelve 9”x 6” Fragrance Sheets per box.
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Fragrance Sheets
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10104 Bitter Orange
12104 Lemon Verbena
13104 Lavender & Rosemary
19104 Balsam
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Bath Gels & Hair CareAgraria Bath & Shower Gel is a concentrated formula
that creates a luxurious lather while moisturizing the skin. Agraria Shampoo & Conditioner leaves hair feeling clean, soft, conditioned, but not weighed down. All products are 8.45 fluid oz/250mL.
Hand & Body Lotion
10175 Bitter Orange
12175 Lemon Verbena
13175 Lavender & Rosemary
19175 Balsam
Agraria Hand & Body Lotion is a light moisturizer that will leave your skin feeling silky, refreshed,
and slightly scented.
10173 SHAMPOO Bitter Orange
10174 CONDITIONER
Bitter Orange
12173 SHAMPOO
Lemon Verbena
12174 CONDITIONER Lemon Verbena
8.45 fluid oz/250mL
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Aromatherapy Bath SaltsAgraria essential oils and Dead Sea salts are a wonderfully synergistic
combination for a relaxing and healing bath. Each 32 oz. oval box contains a real seashell to use as a scoop.
10167 Bitter Orange
12167 Lemon Verbena
13167 Lavender & Rosemary
19167 Balsam
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BATH GELS
10172 Bitter Orange
12172 Lemon Verbena
13172 Lavender & Rosemary
19172 Balsam
036PM
S 583 cG
old Foil Stamp
white or
drop-out
©2008 AGRARIA SAN FRANCISCO design: Richard Manville
30mm
30mm
93mm
48mm
48mm
48mm
40mm
48mm
50mm
48mm
58.5mm
58.5mm
fold
fold
fold
fold
fold
fold
REV
ISION
DA
TE
2/28/0800
©A
GR
AR
IA San Francisco, Inc.
1123 Lillian Way, Los A
ngeles, CA
90038323-462-7898
SUB
JECT
SIZE
SOA
P CO
LOR
S -
Gold Foil 036, PM
S 583 c
SPECS
Bath B
ar Wrap
Lemon V
erbena
flat: 295.5mm
x 244.5mm
xxx 12138BTH
BRWRP
Lemon Verbena
Bright and brisk, Lemon Verbena evokes the fresh, clear exuberance of lemon-scented Verbena leaves, enhanced with a touch of Caribbean Lime and hints of Rose and Jasmine.
Bitter Orange
Our signature fragrance is a complex and subtle blend with addictive waves of Clove, the zest of Bitter Orange and a touch of Cypress. Described by The New York Times as “uplifting, mysteri-ous and androgynous in its appeal.”
Balsam
A refreshing and luscious marriage that combines the essence of sweet Balsam, California Redwood, a hint of French Sage and the bouquet of White Flowers.
Lavender & Rosemary
Our unique and deeply aromatic blend of French Lavender and Italian Rose-mary is enriched with the zest of Bergamot and a few drops of English Amber.
N O B H I L L F R A G R A N C E S
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036G
old Foil Stamp
white or
drop-outPM
S 173 c
PMS 382 c
PMS 116 c 30
mm
30mm
93mm
48mm
48mm
48mm
40mm
48mm
50mm
48mm
58.5mm
58.5mm
fold
fold
fold
fold
fold
REV
ISION
DATE
2/5/1102
©A
GR
AR
IA San Francisco, Inc.
1123 Lillian Way, Los A
ngeles, CA
90038323-462-7898
SUB
JECT
SIZE
SOA
P CO
LOR
S -
Gold Foil 036, PM
S 382 c, 116 c, PM
S 173c, white
SPECS
Bath B
ar Wrap
Lime &
Orange B
lossoms
flat: 295.5mm
x 244.5mm
xxx 27138BTH
BRWRP
fold
©2011 AGRARIA SAN FRANCISCO design: Louie Mandrapilias
036PM
S 308 c
PMS 309 c
Gold Foil Stam
p
white or
drop-out
©2008 AGRARIA SAN FRANCISCO design: Richard Manville
30mm
30mm
93mm
48mm
48mm
48mm
40mm
48mm
50mm
48mm
58.5mm
58.5mm
fold
fold
fold
fold
fold
fold
REV
ISION
DA
TE
2/28/0800
©A
GR
AR
IA San Francisco, Inc.
1123 Lillian Way, Los A
ngeles, CA
90038323-462-7898
SUB
JECT
SIZE
SOA
P CO
LOR
S -
Gold Foil 036, PM
S 308 c, 309 c, white
SPECS
Bath B
ar Wrap
Mediterranean Jasm
ine
flat: 295.5mm
x 244.5mm
xxx 22138BTH
BRWRP
036PM
S 117 cG
old Foil Stamp
PMS 117 c
@ 90%
©2008 AGRARIA SAN FRANCISCO design: Richard Manville
30mm
30mm
93mm
48mm
48mm
48mm
40mm
48mm
50mm
48mm
58.5mm
58.5mm
fold
fold
fold
fold
fold
fold
REV
ISION
DA
TE
4/1/0801
©A
GR
AR
IA San Francisco, Inc.
1123 Lillian Way, Los A
ngeles, CA
90038323-462-7898
SUB
JECT
SIZE
SOA
P CO
LOR
S -
Gold Foil 036, PM
S 117 c, 117 c @ 90%
SPECS
Bath B
ar Wrap
Golden Pom
egranate
flat: 295.5mm
x 244.5mm
xxx 24138BTH
BRWRP
Golden Pomegranate
A joyful infusion of Pome-granate and Pink Grapefruit is built on a foundation of Sandalwood and a hint of Tomato Leaf.
Mediterranean Jasmine
Your heart will be con- quered with this exquisite bouquet of our favorite florals: Mediterranean Jas- mine, blooming Honey-suckle, Gardenia buds, Freesia, Lily of the Valley and Tuberose.
Cedar Rose
A warm woody floral that blends Atlas Cedarwood with the uniquely fragrant Damask Rose. Surrounding the rose are hints of Violets and Lily of the Valley.
Lime &Orange Blossoms
An exhilarating fragrance filled with Lime & Orange Blossoms, and surrounded by the beauty of Night-Blooming Sampaguita, Honeysuckle, and Jasmine. Amber Woods, Smoky Patchouli and Oak Moss add depth to a velvety smooth background.
S A N T A B A R B A R A F R A G R A N C E S
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Retail Develo�ment Program
The Agraria fixture is a sophisticated new visual element that will create an
inviting in-store atmosphere and encourage customer interaction.
Designed to engage shoppers’ sense of smell and sight, it is beautifully executed
in iron and tempered glass, with a timeless hand painted antique brass finish.
To learn more about our Retail Development Program,
contact your regional representative.
Lavender & Rosemary
®
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AirEssenceTM 7.4 oz. CATALOG PAGES 4-5
PetiteEssenceTM 1.7oz. Individuals CATALOG PAGES 6-7
10141121411314119141
1014312143131431914322143241432714328143
I T EM #
I T EM #
FRAGRANCE
FRAGRANCE
COST
COST
Bitter OrangeLemon VerbenaLavender & Rosemary Balsam
Bitter OrangeLemon VerbenaLavender & Rosemary BalsamMediterranean JasmineGolden PomegranateLime & Orange BlossomsCedar Rose
Mediterranean JasmineGolden PomegranateLime & Orange BlossomsCedar Rose
$55.
$22.50
22141241412714128141
Wholesale Price List July 2011
$1,760. $30.
OPENING ORDER:
TESTER COST: Testers are Included on Opening Orders
$720. $15.
OPENING ORDER:
TESTER COST: Testers are Included on Opening Orders
Luxury Bath Bars 8.2 oz.CATALOG PAGES 12-13
1013812138131381913822138241382713828138
Bitter OrangeLemon VerbenaLavender & Rosemary BalsamMediterranean JasmineGolden PomegranateLime & Orange BlossomsCedar Rose
$10. COSTI T EM # FRAGRANCE
OPENING ORDER: $320.
Crystal Cane Candles 3.4 oz. CATALOG PAGES 10-11
1015312153131531915322153241532715328153
I T EM # FRAGRANCE COST
Bitter OrangeLemon VerbenaLavender & Rosemary BalsamMediterranean JasmineGolden PomegranateLime & Orange BlossomsCedar Rose
$17.50
OPENING ORDER:
TESTER COST: Testers are Included on Opening Orders
$560. $10.
2010
�e Fine Art of Home Fragrance
�e Fine Art of Home Fragrance
�e Fine Art of Home Fragrance
®
®
®
20142
26142
Nob HillBitter Orange, Lemon Verbena, Lavender&Rosemary, Balsam
Santa BarbaraMediterranean Jasmine, Golden Pomegranate, Lime & Orange Blossoms, Cedar Rose
PetiteEssenceTM 1.7 oz. x 4Collections CATALOG PAGES 6-7
$75. COSTI T EM # FRAGRANCE
OPENING ORDER:
TESTER COST: Testers are Included on Opening Orders$380. $47.50
Woven Cane Candle 7 oz.CATALOG PAGES 8-9
10151121511315119151
I T EM # FRAGRANCE COST
Bitter OrangeLemon VerbenaLavender & Rosemary BalsamMediterranean JasmineGolden PomegranateLime & Orange BlossomsCedar Rose
$27.50
22151241512715128151
OPENING ORDER:
TESTER COST: Testers are Included on Opening Orders$880. $12.50
Gazebo Candle 53 oz.
1015019150
Bitter OrangeBalsam
$162.50
I T EM # FRAGRANCE COST
2010
�e Fine Art of Home Fragrance
�e Fine Art of Home Fragrance
�e Fine Art of Home Fragrance
®
®
®
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Potpourri CATALOG PAGES 16-17
1010113101
Bitter OrangeLavender & Rosemary
$27.50
I T EM # FRAGRANCE COST
OPENING ORDER:
TESTER COST: Testers are Included on Opening Orders$220. $12.50
1012113121
Bitter OrangeLavender & Rosemary
Potpourri Refreshers Oils
$14.
OPENING ORDER: $112.
Fragrance Sheets CATALOG PAGES 19
10104121041310419104
Bitter OrangeLemon VerbenaLavender & Rosemary Balsam
$14. I T EM # FRAGRANCE COST
OPENING ORDER: $224.
Cologne Spray 3.4 fl. oz.CATALOG PAGE 18
101611216119161
Bitter OrangeLemon VerbenaBalsam
$20. COSTI T EM # FRAGRANCE
OPENING ORDER:
TESTER COST: Testers are Included on Opening Orders$240. $10.
20138
26138
Nob HillBitter Orange, Lemon Verbena, Lavender&Rosemary, Balsam
Santa BarbaraMediterranean Jasmine, Golden Pomegranate, Lime & Orange Blossoms, Cedar Rose
$30.
Luxury Bath Bars 8.2 oz. x 4Collections CATALOG PAGES 12-13
Burning Sticks CATALOG PAGE 14
10131121311313119131
Bitter OrangeLemon VerbenaLavender & Rosemary Balsam
$14. I T EM # FRAGRANCE COST
COSTI T EM # FRAGRANCE
OPENING ORDER: $224.
OPENING ORDER: $240.
Gift Suites CATALOG PAGES 15
103331233313333 22333
Bitter OrangeLemon VerbenaLavender & RosemaryMediterranean Jasmine
PetiteEssence™, 8.2 oz Bath Bar, & TasselAire™ Set
$47.50
I T EM # FRAGRANCE COST
OPENING ORDER: $760.
Hand & Body LotionCATALOG PAGES 20
10175121751317519175
Bitter OrangeLemon VerbenaLavender & Rosemary Balsam
$12. I T EM # FRAGRANCE COST
OPENING ORDER: $192.
Bath Salts 32 oz.CATALOG PAGE 21
10167121671316719167
Bitter OrangeLemon VerbenaLavender & Rosemary Balsam
$14. I T EM # FRAGRANCE COST
OPENING ORDER: $224.
Bath Gels & Hair CareCATALOG PAGE 20-21
1017212172131721917210173121741317319174
Bitter Orange GelLemon Verbena GelLavender & Rosemary Gel Balsam GelBitter Orange ShampooBitter Orange ConditionerLemon Verbena ShampooLemon Verbena Conditioner
$12. I T EM # FRAGRANCE COST
For more information, please contact your sales representative or Agraria Customer Service at (323) 462-7898, fax (323) 462-7363.
* Prices are subject to change without notice. ©2011 Agraria San Francisco. Inc.
©2011 Agraria San Francisco, Inc.
6902 Lexington Ave.Los Angeles, CA 90038
PHONE(323) 462-7898
FAX(323) 462-7363
www.agrariahome.com