1© 2011 Alteryx, Inc. Confidential.

Alteryx Strategic Analytics

Paul Ross: VP of Product & Industry Marketing @pjross01Damian Austin: Alteryx Guru

2© 2011 Alteryx, Inc. Confidential.

Alteryx for Retail includes:• Demographic and

behavioral analysis• Localization• Consumer profiling

and targeting• Store clustering• Target retailers• Product allocation• Demand profiling• Market and territory

optimization• Gap analysis

Walmart Transformed Their OperationsWith Alteryx Strategic Analytics For Retail

“Alteryx gives more insight to operational performance than I would have previously with Excel or Access.”Dana Pickup, Senior Manager, Strategy & Analysis

• Optimize new store investment ROI across network• Tailor each store merchandize mix to realities of local

markets• Evaluate and adjust with nightly financial audit of all

operations

3© 2011 Alteryx, Inc. Confidential.

What are the most important decisions your company will make next year?

Strategic Planning: where should we put our

next store?

CEO: how do we mitigate the risk of

M&A

Merchandizing: are we pushing the right products at

each store?

Customers: how can I ensure my

profitable customers don’t

churn

Product Strategy: do we need to acquire or

partner?

CMO: how do I ensure my social media investment

= sales

Driving more revenue from your existing business

Expanding your business with confidence

4© 2011 Alteryx, Inc. Confidential.

What are the most important decisions your company will make next year?

Strategic Planning: where should we put our

next store?

CEO: how do we mitigate the risk of

M&A

Merchandizing: are we pushing the right products at

each store?

Customers: how can I ensure my

profitable customers don’t

churn

Product Strategy: do we need to acquire or

partner?

CMO: how do I ensure my social media investment

= sales

Driving more revenue from your existing business

Expanding your business with confidence

Challenge: Answer Contemporary,

Strategic Questions with Contemporary Data and

Analysis

5© 2011 Alteryx, Inc. Confidential.

Lots of internal sources Lots of external and new sources

Making These Strategic Decisions Is Hard

Sales

Buying patterns

Customer feedback

Engineering data

Product

Marketing

Un-Structured Content

Structured Data

Social Information

Geographic Data

Weather PatternsFinancial

6© 2011 Alteryx, Inc. Confidential.

Data sources

Operational Stores

Data

Statistical analysisCalculation EngineResults

AggregatesIndexes,Data warehouseData marts

Copy

ETL

Query

The Traditional Business Intelligence Stack Is Unable to Meet the Needs of the Modern Decision Maker

Business Insight & Foresight

Business Data & Context

Slow

Expensive

Inflexible

7© 2011 Alteryx, Inc. Confidential.

Engineering data

Strategic Analytic Apps Bring Together Everything You Need For Your Most Important Decisions

But this requires the ability to:

• Understand any shape of data

• Pull in data from any source

• Define data relationships

• Keep your data clean & credible

• Overlay all this different content

• Visualize relationships between the data

• Build repeatable analytic apps for specific decisions

Unstructured data

Structured data

Geographic data

Industry trends

Weather patterns

Social data

Store data

Sales data

Buying patterns

Product data

Marketing data

Financial data

8© 2011 Alteryx, Inc. Confidential.

The Alteryx Difference

Business Insight & Foresight

Business Data & Context

Fast

Flexible

Cost Effective

Answer sophisticated business questions in

1/10th of the time

The right data to make a decision is available right

now

Know where and why an event occurs through

unique spatial capabilities

9© 2011 Alteryx, Inc. Confidential.

Business Analytics Framework and Vendor Sweet Spots

What has happened?

Why Did it Happen?

What Will Happen?

What Should Happen

Str

ate

gic

Valu

e

Type of Analysis

10© 2011 Alteryx, Inc. Confidential.

Empowering the Business Analyst To Become a Data Artisan With Easy to Use But Sophisticated Analytics

11© 2011 Alteryx, Inc. Confidential.

White Boarding The Strategic Analytic Revolution

Iterate

Access The Right Data

Do Sophisticated Analysis

Make the Right Strategic Decision

12© 2011 Alteryx, Inc. Confidential.

Capturing, Iterating, and Using The Analytic IP of The Data Artisan

Rapid Access to Any Data source

Powerful But Easy to Use Analytical Processes

Unique Spatial and Location Intelligence

Iterate

13© 2011 Alteryx, Inc. Confidential.

14© 2011 Alteryx, Inc. Confidential.

Alteryx Strategic Analytics: A complete desktop-to-cloud solution built for data artisans.

Ingest, cleanse, manage, and overlay any shape of data from any source.

Designers Desktop

Build your own strategic apps and do iterative analysis -- as many scenarios as you want!

Cloud ServicesAnalytic Apps

Share your findings, reveal new analytic apps, all in the way that fits your business.

• Expand your business with confidence• Drive more revenue from your existing business• Become a more agile company

15© 2011 Alteryx, Inc. Confidential.

Demonstration

Damian Austin: Alteryx Guru

16© 2011 Alteryx, Inc. Confidential.

Alteryx for CPG includes:• Category analysis• Correlation analysis• Assortment planning• Sales planning• Demographic and

behavioral analysis • Consumer profiling and

targeting• Demand forecasting• Competitive analysis• Network planning

analysis• Capital planning

analysis • Market potential

analysis

VF Corporation Drives Sales For Hundreds Of BrandsWith Alteryx Strategic Analytics For Consumer Products“Alteryx has allowed us to be more precise and ensure a better level of sales and, therefore, profitability for our key retailers.”Pat Garvey, Director of RFSM Services

• Deliver value add service to retail network• Optimize product mix based on location based demand

analysis• Reduce risk of overstock

17© 2011 Alteryx, Inc. Confidential.

The Alteryx Difference

Business Insight & Foresight

Business Data & Context

Fast

Flexible

Cost Effective

Answer sophisticated business questions in

1/10th of the time

The right data to make a decision is available right

now

Know where and why an event occurs through

unique spatial capabilities

18© 2011 Alteryx, Inc. Confidential.

• Strategic Analytics• Predictive Analytics• Big Data Analytics• Social Media Analytics• Data Integration• Business Analytics• Data Cleansing• Humanizing Big Data• Retail site selection• Merchandizing Optimization• Financial Analytics• Agile Business Intelligence• Analytics Platform

Key Terms

19© 2011 Alteryx, Inc. Confidential.

Next Steps –Be Social and Talk To Alteryx@alteryxVisit www.alteryx.com