1SR-999 © 2006 Institute for the Future. All rights reserved.

Amplified Individuals, Amplified Organizations:An Emerging Small Business Ecosystem

Andrea SaveriInstitute for the Future

Asaveri@iftf.org

June 19, 2008

2SR-999 © 2006 Institute for the Future. All rights reserved.

our roots

• Founded in 1968

• Spin-off of the RAND Corporation

• Methodologies to forecast the future, applied to business, government, & non-profits

• Our founders:

– Paul Baran

– Olaf Helmer

– Jacques Vallée

3SR-999 © 2006 Institute for the Future. All rights reserved.

4SR-999 © 2006 Institute for the Future. All rights reserved.

future of work map

5SR-999 © 2006 Institute for the Future. All rights reserved.

amplified individual

6SR-999 © 2006 Institute for the Future. All rights reserved.

Provide social filters for massive amounts of information

highly social

7SR-999 © 2006 Institute for the Future. All rights reserved.

highly social: sharing resources

8SR-999 © 2006 Institute for the Future. All rights reserved.

highly social: sharing photos

9SR-999 © 2006 Institute for the Future. All rights reserved.

highly social: sharing news

10SR-999 © 2006 Institute for the Future. All rights reserved.

highly social: life details

11SR-999 © 2006 Institute for the Future. All rights reserved.

Tap into and contribute to the intelligence of crowds

highly collective

12SR-999 © 2006 Institute for the Future. All rights reserved.

highly collective: wikis

13SR-999 © 2006 Institute for the Future. All rights reserved.

highly collective: prediction markets

14SR-999 © 2006 Institute for the Future. All rights reserved.

highly collective: crowdsourcing

15SR-999 © 2006 Institute for the Future. All rights reserved.

highly collective: crowdsourcing

16SR-999 © 2006 Institute for the Future. All rights reserved.

i love bees

17SR-999 © 2006 Institute for the Future. All rights reserved.

Band together ad hoc to create infrastructure and accomplish tasks

highly improvisational

18SR-999 © 2006 Institute for the Future. All rights reserved.

highly improvisational: coworking

hat factory, san franciscohat factory, san francisco

19SR-999 © 2006 Institute for the Future. All rights reserved.

highly improvisational: virtual worlds

20SR-999 © 2006 Institute for the Future. All rights reserved.

© 2006 Institute for the Future. All rights reserved.

22SR-999 © 2006 Institute for the Future. All rights reserved.

Employ systems, tools, and hacks to enhance cognitive abilities and

coordination skills

highly augmented

23SR-999 © 2006 Institute for the Future. All rights reserved.

highly augmented: ambient devices

24SR-999 © 2006 Institute for the Future. All rights reserved.

highly augmented: attention interfaces

25SR-999 © 2006 Institute for the Future. All rights reserved.

Anti-procrastination alert:

You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences.

OK

highly augmented: attention interfaces

26SR-999 © 2006 Institute for the Future. All rights reserved.

highly augmented: attention interfaces

27SR-999 © 2006 Institute for the Future. All rights reserved.

Organizational Superheroes

New skills for an emerging business ecosystem

28SR-999 © 2006 Institute for the Future. All rights reserved.

• The ability to work in large groups

• A talent for organizing and collaborating with many people simultaneously

mobbability

29SR-999 © 2006 Institute for the Future. All rights reserved.

• The ability to be persuasive in multiple social contexts and media spaces

• An understanding that each context and space requires a different persuasive strategy and technique

influency

30SR-999 © 2006 Institute for the Future. All rights reserved.

• Measures your responsiveness to other people’s requests for engagement

• Your propensity and ability to reach out to others in a network

ping quotient

31SR-999 © 2006 Institute for the Future. All rights reserved.

• Fearless innovation in rapid, iterative cycles

protovation

32SR-999 © 2006 Institute for the Future. All rights reserved.

• Creating content for public consumption and modification

open authorship

33SR-999 © 2006 Institute for the Future. All rights reserved.

• Fluency in working with different capitals, e.g., natural, intellectual, social, and financial

multi-capitalism

34SR-999 © 2006 Institute for the Future. All rights reserved.

• Thinking in terms of higher level systems, cycles, the big picture

longbroading

35SR-999 © 2006 Institute for the Future. All rights reserved.

• Filtering meaningful info, patterns, and commonalities from massively-multiple streams of data

signal/noise management

36SR-999 © 2006 Institute for the Future. All rights reserved.

cooperation radar

• The ability to sense, almost intuitively, who would make the best collaborators on a particular task

37SR-999 © 2006 Institute for the Future. All rights reserved.

what’s important for small business?

• Amplified individuals have the motivation and know-how to create new structures and processes that bypass traditional constraints and frame a new relationship with “big” business and the market.

38SR-999 © 2006 Institute for the Future. All rights reserved.

How?

• Economies of sociality

• Asymmetric power

• Responsive resilience

• New market niches