Post on 13-Jan-2017
transcript
Use iBeacons to make a smart product Amsterdam Beacon Meetup II, September 22, 2015
Iskander Smit
AMS
@iskandrJan-Derk Koudijs
@somedialoog
#StampionsFind new industrial heritage in Noord-Holland!
januari 2015
Inspiration: stamp culture in Japan💡
Gamification: surprising discoveries 💡
The new stamping: on the mobile💡
Explore Noord-Holland by stamps!
1. Search the stamp location
2. Find the stamp
3. Get your souvenir
4. Discover new places
5. Win prizes
Demo
Demo
How does it work?
10 m 1 m 10 cm
GPS
Proximity design
Ingredients
3D print stamp + iBeacon iPhone app beacon management
What we left out in this MVP
• Notifications • GPS triggered behaviour (interfered with Bluetooth) • Game elements (rules) • Voucher • Social inlog • Stamps stored in the cloud • Social sharing • Android version
Learnings
Of every 100 downloads
25% use the app for actual collecting stamps
Of which 33% collect more than 4 stamps
With a relative equal dividing among the stamps
Learnings
• iBeacon has a technical complex baseline • Calculate more time for app submission reviews • On-boarding is a barrier for use • Android version is missing • Tangible factor has real added value with beacons
Tangible digital products
Just startingInternet of TouchNew use
The new products will have an extension in the digital space
Beacons can be the connector and offer possibilities for smart behaviour
Collect your first Stampion now!
Special stamp for the meetup! Download the app now!