Post on 18-Jan-2016
transcript
An exciting new Live streaming platform that allows you to broadcast with viewers around the world via your mobile
How to Use for business
Product Demonstrations Show buyers real time demo of products. Showcase your product tips and tricks
Announcements Use Periscope as an avenue for live announcements- Product launches, Team
incentives
Run a QnA or Informational SessionUse periscope to teach your followers about the brand and your business. Talk about the opportunity, share your story and take questions from the viewers.
Conduct Focus Groups with your Team Connecting with your team has never been easier. Start running motivational
sessions, share your successes and lessons.
Exclusive Sales, Discounts, and PromotionsReward your Periscope viewers occasionally by announcing flash sales.
There are 3 phases to PeriscopePre-BroadcastIn-Broadcast Post-Broadcast
Pre-BroadcastAdd your URL and keywords to your Bio
That way during your broadcast you can just direct people to your bio to find a link to your website if they want to find out more about you.
Pre-Broadcast
Periscope is simple. Open up the app, hit the camera icon, type a title and hit Broadcast.
Pre-Broadcast
Download Katch
• Automatically save your broadcasts to their cloud
• Gives quick stats about each broadcast• Fast-forward or rewind when viewing videos• Download your videos• Restrict videos to Private if you don’t want
them to be public• Share/Embed your videos• View comments in a scrollable sidebar next
to the video!• Commenters names are links to their Twitter
profile
Advanced Pre-Broadcast
Headline: “Live on #Periscope” Is automatically added to your tweet Think about your grab line
Your Opening Shot: Be aware that wherever your camera is pointed at will then
become the video thumbnail Turn the camera to the most visually alluring feature in your
broadcast Have something to say:
Entertain or inform
Advanced Pre-Broadcast
Set up some IFTTT recipes
• Create a recipe streamline you social media
• Spread Periscope broadcasts to other platforms
• IFTTT connects many of your social channels including (but not limited to):
• Facebook• LinkedIn• Reddit• Instagram
Advanced Pre-Broadcast
Example Social Media Streamline Recipe
In- Broadcast
Short Intro- to welcome people and let them know who you are and encourage sharing
Stay in frame and stabilize the camera
Post- Broadcast
Screen shot your stats
Follow up on tweets
Share and upload Katch Videos
QUESTIONS?
Sources
• http://www.slideshare.net/hootsuite/apac-instagram-and-hootsuite-webinar?related=2 • http://
www.slideshare.net/hootsuite/grow-your-business-with-social-media-52925038?related=3 • https://zephoria.com/top-15-valuable-facebook-statistics/ • https://blog.bufferapp.com/best-slideshare-presentations-2014 • http://
www.slideshare.net/vaynerchuk/the-rise-of-social-media-video-marketing/44-GARY_VAYNERCHUKAs_Twitter_has_grown