Post on 14-Jul-2015
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@rachelswaney5 503.595.6050 // www.anvilmediainc.com // © 2014 - All information in this
document is copyright protected and the property of Anvil Media, Inc.
Working at Anvil
Anvil creates Measurable Marketing That Moves You. Our measurable multi-channel marketing solutions grow your brand, engage your customers and move you forward.
@rachelswaney
Integrated marketing agency
Specialize in Analytics, Search & Social
Founded in 2000
15 employees & 70+ clients
PBJ Fastest Growing Company 5 Consecutive Years
PBJ 10th Most Philanthropic Company 2007
100% of team Google Analytics and AdWords certified
Anvil@AnvilMedia
@rachelswaney
What is Social Media?Websites and applications that enable users to create and share content or to participate in social networking.
@rachelswaney
What are you trying to accomplish?— Sharing information/promotions/sales
— Engaging with customers
— Curating/collecting/featuring user generated content
— Making announcements
@rachelswaney
Who is your target audience?Audiences can be determined by your intent, the group of people you’re trying to reach, the behavior you want them to exhibit, and their interests.
@rachelswaney
What content do you have available?Does your company already have photos, videos, news stories, or more to share?
@rachelswaney
What categories/asset types does that content fall into?What categories of content do we want to create?
User Generated
Informational
Promotional
Link
Image
Video
Text
@rachelswaney
Social PlatformsA quick look at Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, Instagram and Snapchat
@rachelswaney
FacebookFacebook is the largest and most active social media platform to date with more than 1.3 billion monthly active users and over 30 million businesses pages.
Facebook will allow you to connect with the largest audience on social, raise awareness and highlight the great work you do.
@rachelswaney
Facebook OptimizationFor company pages, the “About” section offers the opportunity to include the following information:
- Location
- Products
- Founding Date
- Contact Information
- Milestones
(Example)
Cover Image851 x 315
Profile Image
180 x 180
@rachelswaney
TwitterAt its core, Twitter is a public forum where anyone can read, write and share short messages in real-time.
Millions of people turn to Twitter every day to learn about local news, world events, and to participate in live conversations about topics that interest them.
@rachelswaney
Twitter OptimizationTwitter Profile
- Name
- Bio
- Location
- Website
- Theme Color
All sections should be filled out, with special attention to the bio field as your only limited to 160 characters.
Profile Image
400 x 400
Cover Image1500 x 500
@rachelswaney
Google+With over 540 million monthly active users and added SEO benefits and integration with YouTube, it is hard to ignore Google+.
@rachelswaney
Google+ OptimizationGoogle+ Business Page
With Business Pages there are a few areas which should be filled out.
- Website
- Story: Has your Tagline (quick sell), Introduction (more detail-utilize anchor text) and Bragging Rights (awards and accomplishments).
- Links: Use this section to promote other social network profiles, websites, blogs, etc.
Cover Image1080 x 608
Profile Image 120 x 120
@rachelswaney
YouTube YouTube is the second largest search engine next to Google.
YouTube makes searching more visual and engaging.
@rachelswaney
YouTube Optimization
Fill out the “About” section:
- Channel Description: Describe who you are and what you do and what this channel will be about.
- Links: Cross-promote your other social profiles by linking to them here.
- Featured Channels: Use this area to highlight any partners/organizations who have channels.
(Example)
Channel Art2560 x 1440
@rachelswaney
LinkedInLinkedIn is the professionals social network platform.
LinkedIn is primarily used for career searching and researching and can also be used to showcase things like company culture.
@rachelswaney
LinkedIn OptimizationLinkedIn Company Page
Fill out: Company Name, Company Size, Type, Website, Main Industry, Operating Status, Year Founded and Location.
There are three additional sections that Granite also has filled in already:
- Company Description: Describe who you are and what you do to appeal to both prospects and potential hires.
- Company Specialties: List of key terms that someone who uses your product/service might search for.
- Featured Groups: Groups on LinkedIn that your business actively participates in.
Company Banner646 x 220
Standard Logo 100 x 60
@rachelswaney
PinterestPinterest is a web and mobile application company that offers a visual discovery, collection, sharing, and storage tool.
Visually appealing companies and products have done well historically on Pinterest, but even brands like Intel can get in on the fun
@rachelswaney
Pinterest OptimizationOptimized description Link to website
Relevant boards based on product categories, business offerings, etc.
@rachelswaney
InstagramInstagram is a mobile photo and video sharing platform. Videos up to 15 seconds can be shared from the platform.
Instagram is often the top engagement channel for most brands.
@rachelswaney
SnapchatSnapchat is a photo and video messaging app.
Brands likes Taco Bell, the New Orleans Saints, the Trail Blazers, McDonald’s, General Electric, Heineken, and GrubHubare well known for their presence on Snapchat.
@rachelswaney
Create a Content CalendarKey
Facebook Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Twitter 1 2 3 4
Paid Content
Event
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
Oct-14Be sure to include platform, content type, content category, individual or team responsible for posting, post copy, and assets to include.
Remember, content calendars are a suggestion of what should be posted. If something is happening that you should respond to in real time, make sure to modify your plan to incorporate appropriate content. (Remember this – “If you don’t have anything nice to say, don’t say anything at all”)
@rachelswaney
The Nuts and Bolts1. Optimize each platform
2. Determine the purpose for each platform for your specific business or industry
3. Research and pin point your desired audience
4. Collect content and organize into a content calendar
5. Post based on the content calendar or current events
6. Think before you post
@rachelswaney
Thank you!