O

FROMSCIENCE FICTIONTO FACT

ODale HerigstadChief Creative Officer, Schematic

OMarc René GardeyaFounder and CEO,

OHISTORYREPEATING

OLAYERMETAPHOR

OWHAT‘S THERETODAY

OTHEFUTUREOFAUGMENTEDREALITY

ONew categoryof devices

Newmedium

Mass distribution

Mass market

HISTORY REPEATING

O

NEW CATEGORY OF DEVICES

O

LOCAL CONTENT

O

NEW MEDIUM

O

MASS DISTRIBUTION

O

MEDIUM SPECIFIC CONTENT

O?MASS MARKET

OLayers in Television

HISTORY REPEATINGLAYER METAPHOR

OINFORMATION

INTERFACEBRANDING

OINFORMATION

INTERFACEBRANDING

OINFORMATION

INTERFACEBRANDING

OINFORMATION

INTERFACEBRANDING

OINFORMATION

INTERFACEBRANDING

FlatFixed to the screenSometimes animatedOn top of the video imageNot interactive

OWHAT‘S THERETODAY

O„Key element of our layer is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“

Chris Manzione, Artist

VIRTUAL PUBLIC ART PROJECT

OHappy easter!Looking forward to see you again!

SOCIAL

O

CAMPAIGN

O

BERLIN WALL 3D

O

BERLIN WALL 3D

O

CONTENT MANAGEMENT

OLayers in Television

WHAT‘S THERETODAY

OThe “push back”

CREATING CONTENT

SPACES

OCREATING CONTENT

SPACES

OCREATING CONTENT

SPACES

OThe “push back”

CREATING INTERFACE

SPACES

OCREATING

INTERFACESPACES

OENVIRONMENTAL

GRAPHICS

OCREATING

INTERFACESPACES

OApps and other IP content

INTERNETCONTENT

TO TV

OINTERNETCONTENT

TO TV

O

artwork

photography

motion graphics

big screens

interactive media

virtual reality

O

artwork

photography

motion graphics

big screens

interactive media

virtual reality

stereo 3D

O

artwork

photography

motion graphics

big screens

interactive media

virtual reality

stereo 3D

O STEREO 3D

SPACES

O STEREO 3D

SPACES

OApps and other IP content

INTERNETCONTENT

TO TV

OTHEFUTUREOFAUGMENTEDREALITY

OPaul Otellini, CEO Intel, CES 2008

IMAGE RECOGNITION

O

FACE RECOGNITION

TAT The Astonishing Tribe, Concept Work, 2009

O

GESTURE CONTROL

John Underkoffler, TED Konferenz, February 2010

O

GESTURE CONTROL

Concept work, Schematic

OConcept work, Nokia

AR GLASSES

O

DOMESTIC ROBOCOP

Keiichi Matsuda, Augmented (hyper)Reality, January 2010

OTHANKS

Dale HerigstadChief Creative Officer, Schematic

Marc René GardeyaFounder and CEO,