Automizy: artificial intelligence for drip campaign optimization

Post on 12-Jan-2017

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transcript

■ Video overview

■ Problem with drip campaign optimization

■ Solution: A.I. driven optimization

■ A New Era in Marketing Automation

■ + Will it steal marketers’ job?

Content

1.Problem with drip campaign

optimization

What to optimize in a drip campaign?

Which versions of emails will have higher conversion rate?

How frequently should you send your follow-up

emails?

What’s the problem with A/B testing?You need to test a lot of things in your emails

You need to test a lot of emails

Therefore it’s time-consuming, needs your personal, continuous attention and tiring

preparation!

What’s the problem with testing sending frequency?Current solutions don’t offer an automated solution.

It’s impossible to perform it manually.

Therefore you need an automated, easy-to-perform solution for your drip campaigns to

have much higher conversion rate!

?

Solution:A.I. driven drip campaign

optimization

+ =

It lets you to:

Y

Run more tests at a time

Test every email and drip campaign you have

Test the sending time frequency

No manual intervention is needed, it is automatic

A New Era in Marketing Automation

This is just the first step! A.I. will...

■ Optimize your whole messaging system

■ Build your whole messaging system

■ Test and write the copy of your emails

■ Provide with predictive analytics

■ And more!

Will it steal your job?

ABSOLUTELY NO!

Artificial Intelligence in Marketing Automation will help you move to a more strategic position in your role. Instead of clicking and performing little experiments, you’ll be able to focus on the big picture that truly counts.