Post on 20-Jul-2015
transcript
1Avoid getting lost in translation. #T10Expo @RichardMBrooks
@RichardMBrooks
Richard.Brooks@k-international.com
+44 1908 557 900www.k-international.com
TITLESub title
2Avoid getting lost in translation. #T10Expo @RichardMBrooks
HELLORichard Brooks. CEO K International
@RichardMBrooks+44 1908 557 900Richard.Brooks@K-International.comwww.k-international.com
3Avoid getting lost in translation. #T10Expo @RichardMBrooks
“oh… what languages do you speak”
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I leave the translation to the
clever people.
5Avoid getting lost in translation. #T10Expo @RichardMBrooks
“so… you use robots to do the translation?”
6Avoid getting lost in translation. #T10Expo @RichardMBrooks
I am fluent in over six million forms of
communication
I’m being sarcastic…
7Avoid getting lost in translation. #T10Expo @RichardMBrooks
“so… why can’t you just google translate it?”
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http://www.k-international.com/blog/google-translate/
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From Bric to Mint
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Notice the time it took to shift to the west and time it will take to shift back to the east (actually at a speed of 140 kilometres a year, the fastest in history).
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To download click here
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Each colour represents a billion people.
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More people live inside the circle than outside of it
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• High growth economies in the digital age imply they won’t go through the same growth curve as we did… it’ll be faster.
• Technology, even innovation can be replicated. • Population size will become more important. • Developing economies will demand services faster than
products.• Services such as; healthcare, financial, leisure, education will
be imported in. • Talent will be drawn to the new economies.• Governance needs to improve quickly in the developing
economies.
What will these economies need?
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• Fastest growing economy in the developed world.• The world wants to trade with us.• The world wants our products. • Outstanding talent pool.• Low unemployment, low inflation.• Low interest rates.• Low tax. • Open for business.• Brand Britain is very strong.• Diverse.• Close ties to Europe. • We have our own currency.
Why is the UK so Awesome?
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“If I’m selling to you, I speak your language.
If I’m buying, dann müssenSie Deutsch sprechen!”
Willy BrandtFormer Chancellor of Germany
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Get it right and you’ll be a national hero… get it wrong and at best you’ll be a laughing stock.
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• Pick one which fits for you• Some spend time investing in in-country resources, some
use the cheapest they can find• There are single and multiple language vendors, there 1st
and 2nd tier vendors• Some use tools, some don’t. Most tools can be purchased• Invest in building a partnership with your company of choice• A good one will be able to help you to test your products in
new markets before the big day• Integrate them into the content creation process• Use an agile approach to management… >>>
Top tips for picking a language partner
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COST OF MAKING CHANGESMake them early to reduce costs
Stolen from Peter Reynolds (@peterrey).
Although specifically about the investment in terminology can/is used to demonstrate benefits of localizing fast moving products using the Agile Method.
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Case StudyLocalization of 8000 food products36 regions. Translation, Legal Review & Artwork.
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