B2B Lead Generation with Inbound Content Marketing

Great Lobster Fishers are great Inbound Marketers!

© 2008 Charbel Akhras.

© 2008 Márcio Cabral de Moura.

It’s all about the Lobster

Bait =

Premium Content or Lead Magnet

Lobster =

Clients

Pot / Trap =

Lead Form

© 2010 Wendy Harman. © 2012 Kenny Louie. © 2009 epen2c.

Go Lobster Fishing!

© 2008 Márcio Cabral de Moura.

Why?

… because the lobsters find your bait and you relax!

© 2012 Andris.

Inbound vs. Outbound

Costs

Outbound Inbound

Inbound Marketing costs 62% less than

Traditional Marketing.

Inbound vs. Outbound

Leads

Outbound Inbound

Inbound Marketing generates 3x more

leads than Traditional Marketing.

The Marketing & Sales Funnel

More Content = More Leads

Start Your Lead Engine

Pivian Cloud Pivian Resource Center

Capture Leads

Pivian Lead Database

Manage Leads

Pivian Marketing Analytics

Evaluate ROI

Piranjas Resource Center

Pivian Lead Database

Pivian Marketing Analytics

Pivian Resource Center

Thank you!

sales@pivian.com