b2b use of social media

transcript

Business to Business use of Social Media

July 2011

7/6/2011

Insert footer (View > Header & Footer) 3

Social Media

UM Wave 4 and 5

Blogging

Microblogging

Widgets

Networks

Imagery

Podcasting

Forums

62%read 29.0%

81.1%belong

80.0%watch

40.2%listen

No10Sydney*

47.4%post

28.2%upload

74%message

24.6%feed

No6Aus*

b2c creates greater levels of engagement than b2b communication

www.daemondigital.com

Early adoption

Standard extended lifecycle

b2b use of Social Media

7/6/2011

Use Social Media to listen

Use Social Media to ask questions

Use Social Media to extend your contacts

Use Social Media to drive your existing contacts

Use Social Media to sell your IP

Use Social Media to sell your services

Organisational Value Chain

7/6/2011

Linkedin Globally

100,000,000registered members

Linkedin in Australia

2,000,000professional members

Real Life Likes through RFID

45% of employers screen

Social Media sites

source: careerbuilder.com 2009

35%reported they found content on social media that

caused them not to hire the candidate

source: careerbuilder.com 2009

Does your company use Social Media to recruit?

Source: Jobvite 2010

Which social platforms does your company use?

Have you successfully hired through a Social Media application?

7/6/2011

Social Media engagement

Social Media engagement model

Controlled

Uncontrolled

Monologue Dialogue

ADVERTISING

Controlled

Uncontrolled

Monologue Dialogue

WORD OF MOUTH

ADVERTISING