Elements of Visual Design

Student number:3071832

Name: Baljeet Kaur

What is Visual Design

According to the Glossary of Desktop Publishing Terms, “Visual Design refers to the application of proper methods to produce a product that is both artistic and functional. This technique is very important in order to communicate the message effectively.”

“Design is a key element of any successful product. Good designers and their designs put technology into the hands of the user, making the product’s focus comprehensible and tangible through design.” (Dong and Agogino, 2001, p.314)

Elements of Visual Design

Volume or Form

Volume or Form

ColourColour

LineLine

ShapeShape

Value or ToneValue or Tone

TextureTexture

Elements of Visual design

Elements of Visual design

Role of these elements in Painting

Colour

Colour refers to, “Specific hues and has 3 properties, Chroma, Intensity and Value.” (Elements and Principles of Design, n.d)  “Colours are all around us. They are used in our everyday lives to alert us against danger, to give us signals and directions, to lead us in recognizing certain product characteristics and more.” (Painting Brand with Colours, 2008)

Look at this painting

What do the colours suggest to you?

Line

“A line represents a ‘path’ between two points. A line can be straight, curved, vertical, horizontal, diagonal, or zigzag.” (Berden, 2004, p.1) “Line can be considered in two ways. The linear marks made with a pen or brush or the edge created when two shapes meet.” (Lovett, n.d)

Shape

“Shape is an area that is contained within an implied line, or is identified because of colour or value changes. Shapes are 2-D, and can be geometric or free-form.” (Holland, 2002)

Texture

“Texture is the surface quality of a shape - rough, smooth, soft hard glossy etc. Texture can be physical (tactile) or visual.” (Lovett, n.d) “The most exciting aspect of texture is that, when used carefully, it adds to the meaning and depth of an artwork. (Using Texture in Painting, n.d)

Value or Tone

“Value is the lightness or darkness of a colour. Value is also called Tone” (Lovett, n.d)

Volume or Form

“Form is a 3-dimensional object having volume and thickness. It is the illusion of a 3-D effect that can be implied with the use of light and shading techniques.  Form can be viewed from many angles” (Elements and Principles of Design, n.d)

Reference ListBarden, R., 2004, Composition & the Elements of Visual Design, Retrieved October, 27, 2008, from http://photoinf.com/General/Robert_Berdan/Composition_and_the_Elements_of_Visual_Design.htm

Dong, A., & Agogino, A.M., 2001, Design Principles for the Information Architecture of a SMET Education Digital Library, 314- 321, Retrieved October, 26, 2008, from ACM Portal Databases.

Elements and Principles of Design, Retrieved October, 28, 2008, from http://www.princetonol.com/groups/iad/Files/elements2.htm

Glossary of Desktop Publishing Terms, Retrieved October, 26, 2008, from http://www.ncsu.edu/viste/dtp/glossary.html

Holland, C., 2002, An Examination of the Elements and Principles of the Visual Design of Web Interfaces in the context of Improving Accessibility for Older Adult Users. In G. Richards (Ed.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2002, pp. 1620-1627, Chesapeake, VA: AACE. Lovett, J., Design & Colour, Retrieved October, 27, 2008, from http://www.johnlovett.com/test.htm

Printing Brand with Colour, 2008, Retrieved October, 27, 2008, from http://www.labbrand.com/english/view_news.php?id=204-Painting-brands-with-color

Painting, Britannica Encyclopaedia, Retrieved October, 28, 2008, http://www.britannica.com/EBchecked/topic/438588/painting

Using Texture in Painting, Essortment, Retrieved October, 28, 2008, from http://www.essortment.com/all/texturepainting_redq.htm

Image References

Slide 2, http://www.problogger.net/wp-content/mood-board.jpgSlide 3, http://gailsussmanmiller.blogs.com/photos/uncategorized/thinking_about.jpgSlide 4, http://chanamiller.typepad.com/photos/uncategorized/2008/03/05/huh.gifSlide 4, http://www.ucdmc.ucdavis.edu/welcome/features/20071017_Medicine_whitematter/Photos/head_and_brain.jpgSlide 6, http://www.dailypainters.com/images/origs/771/teton_weather.jpgSlide 7, http://www.labbrand.com/english/view_news.php?id=204-Painting-brands-with-color Slide 8, http://www.fhwa.dot.gov/environment/visql/visql03.htmSlide 9, http://www.fhwa.dot.gov/environment/visql/visql03.htmSlide 10, http://www.rollins.edu/Foreign_Lang/Russian/3chag.jpgSlide 10, http://images.etsy.com/all_images/d/d6a/301/il_fullxfull.11356192.jpgSlide 11, http://z.about.com/d/painting/1/5/z/S/1/ToneRange.jpgSlide 11, http://www.fhwa.dot.gov/environment/visql/visql03.htmSlide 13, http://www.fhwa.dot.gov/environment/visql/visql03.htmSlide 13, http://www.rttg.org/b2b/pics/Impressionistic_Oil_Painting.jpgSlide 14, http://site.icanvasart.com/art_painting_poster/Violin_and_Guitar_painting329.jpgSlide 14, http://www.allisartstudio.com/images/brush.jpg Slide 14, , http://www.katharinemulherin.com/dynamic/images/display/Paul_Butler_What_are_you_waiting_for_624_79.jpgSlide 14, http://cache.daylife.com/imageserve/09h39tubl912R/610x.jpgSlide 14, http://www.goshen.edu/art/ed/Compose_files/elements.GIF