Bartek Kiszala Startup Stage#1 'Growth Hacking'

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Growth HackingBartek Kiszala @kiszal

piątek, 25 stycznia 13

Facts about Base CRM

• Customer Relationship Management & Sales Tracking

• Leading on mobile: 1st in Google Play, 1st in the App Store

• Small and medium size businesses (1-500 ppl)

• Market of 7M businesses in western world

• Delivery model - SaaS

• Business model - Freemium

What is growth hacking?

Achieving growth by engineering and writing code.

Why growth hacking is important for a startup?

It allows growing your company without spending $$ on marketing and sales.

Base CRM Growth

What is the magic behind growth?

Sorry...

5 steps for Growth Hacking

1. Set goals for growth

1. Set goals for growth2. Decide on activity to achieve goal and

set hypothesis regarding the activity

set hypothesis regarding the activity 3. Run the experiment and gather data

set hypothesis regarding the activity 3. Run the experiment and gather data4. Analyze results and verify hypothesis

set hypothesis regarding the activity 3. Run the experiment and gather data4. Analyze results and verify hypothesis5. Repeat steps 2-4

Growth goals at Base

• Bring more people to the system - distribution & acquisition

• Deliver product value ASAP - engaging customers, keeping them active

• Increase premium conversion by delivering more value

Experiment that worked

Experiment that failed

Growth hacking mindset and culture

You might as well not change it at all if you're not going to measure

the impact of that changeMarc Pincus founder of Zynga

Questions?

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