BENEFITS FOR CYCLISTS IN THE NETHERLANDSwhy we all started cyclingwhy we all started cycling

Sustainable Mobility Summit 2010, Ottawa, 24th November

Introduction

Introduction

Cycling in the Netherlands

Benefit no.1: low cost mobility

Benefit no.2: good for health

Benefit no.3: convenience

Benefit no.4: (p)leasure

Benefit no.5 independence

Benefits for society

New opportunities

Typical for Dutch cyclists

Some historical and cultural background

An equality ideal

Another example of the equality ideal

Responsibility

Participation and freedom

Current ‘unexpected’ supporters of cycling culture

Current ‘unexpected’ supporters of cycling culture

Current ‘unexpected’ supporters of cycling culture

Current ‘unexpected’ supporters of cycling culture

Conclusions

• Develop strategies to involve more women

• Feminize the bicycle and cycling culture

• Target for unexpected supporters

Contactdetails

Angela van der Kloof

Senior Consultant

a.vanderkloof@mobycon.nl

b lwww.mobycon.nl

Th k f tt tiThank you for your attention