Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard) London June 2013

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This is a slightly edited version of my slides presented in London on June 7, 2013 and the Reuters Institute see https://reutersinstitute.politics.ox.ac.uk/research/conferences/forthcoming-conferences/big-data-big-ideas-for-media.html BTW: You can download ALL of my slideshows, free books and other stuff at http://futuristgerd.com/downloads/ "Data stockpiles are growing exponentially...consumer profiles, media content usage patterns, Twitter and Facebook posts, online purchases, public records, real-time media user behavior and much more. The Big Ideas conference speakers will inspire tactics and strategies to harness these data. The media industry's leading edge experts from journalism and business disciplines will detail their own case studies, outlining their challenges and triumphs using tools to understand complex data sets. They will outline how these experiences have paved the way to prize-winning journalism, audience insights and growing revenues..."

transcript

Big Data and what it could... or should mean for the Future

of Media and Journalism

“Big Data is high-volume, high-velocity and high-variety information assets that demand cost-effective,

innovative forms of information processing for enhanced insight and decision making” *Gartner

Streams. Cloud. Now. We. Data (Kevin Kelly)

The digital default is coming

5

6

Big Data: some relevant facts & stats

8

Rise of data-driven business models

Paying with Data | Privacy | Attention

Disruption ☯ Opportunity

Data. Input. Ideas. Information

1 - 2 - 4 - 8 - 1 6 - 3 2 - 6 4 - 1 2 8

“We will be online all the time in virtual / augmented reality.  We won’t be looking at devices such as tablets and phones.  Rather, computer

displays will be fully integrated with real reality” (Ray Kurzweil)

Disruptions and Opportunities for Data Journalism

Smart-everything: the IoT, M2M

‘Finding relevant stuff’ might be a good robot job - to a point

“Search engines won’t wait for you to ask for information.  They will know you like a friend, aware of your concerns and

interests at a detailed level” Ray Kurzweil

Journalism: making sense of exponential data, for linear humans:)

Knowledge. Wisdom. Learnings. Relevance. Depth.

http://pinterest.com/pin/197876977350036245/http://en.wikipedia.org/wiki/DIKW_Pyramid

Big Data-fuels Cross-Media Story TellingBig Data-fuels Vizuality. Immersion.

Mobile devices are becoming our external brains

‘External Brains’ may become good targets for ads, too:)

http://www.theatlantic.com/business/archive/2013/03/this-is-the-scariest-statistic-about-the-newspaper-business-today/274125/

Massive Human - Machine /AI Interface (R)Evolution

The 3 spheres of data: shift towards anticipation

Volunteered InferredObserved

A total on-demand, serendipity-free, self-controlled future will not be human enough

Social Local Mobile (SoLoMo) Data. Video.

Advertising goes 30-50% digital: the question is not if but when / who / how

Humans

Data

AISoftware

The Future

InterfacesMachines

Smart Agents

Information

Robots

Permission, TrustControl, Recourse

Standards, Open Platforms, APIs

Regulations, Policies, Ethics

Sooner or later everything becomes:DynamicReal-time

SocialMobileLocalFluid

Predictive

The Tricorder for News is coming

Searching for something

Informationseeking us

i.e. we are ‘being searched’

We are being searched...sought-out...found

Most technologies that we used to direct will start

conducting themselves

Your future editorial assistants?

34

Big Data without ‘Big Meaning’ and ‘Big Design’ is irrelevant

Big Data without Big Meaning is just like crude oil

Video Source: IBM Future Scenarios, Youtube

Data-journalism is probably indispensable

Source: wired.com

Crucial for the Future of Journalism: Open data, open ecosystems, open standards, open technologies

Journalism in the age of leaps...

Locked Loose

Journalism: the direction is clear...

Liquid

Added values based on ‘Big Data’ and ‘Big Design’ can make a huge difference

If data is the new oil, than should ‘gas stations’ be licensed?

Henri Poincaré

Summary and take-aways

Thanks for your time and attentionFuturistGerd.com

Thefuturesagency.com

Gerdtube.com (youtube)

GerdCloud.com